Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here’s a quick round-up of things that caught our eye from the world of brands and marketing.
a) Founder Mode On: Y Combinator co-founder Paul Graham stirred up conversation with his article “Founder Mode,” sparking debate across the startup world. He contrasts founder mode with manager mode, questioning why founders often transition into managerial roles as their startups grow. Read the full piece here.
b) Inside, Outside: The post-pandemic world has seen a resurgence in live events, with people craving in-person experiences. In this context, Zomato’s acquisition of Paytm Insider makes strategic sense. But did they pay too much? With Book My Show leading the market, Zomato’s INR 2,048 Cr price tag raises eyebrows. Yet, remember the scepticism around their Blinkit acquisition? They made that work. This LinkedIn piece has a viewpoint on this acquisition.
c) A Quick Presentation Tip: We all endure countless presentations—some we give, some we sit through. One universal truth? They could be a lot better. Terry Szuplat, former speechwriter for President Barack Obama, shares a valuable tip: how to win over an audience before even starting your speech.
d) Steve Jobs on Marketing: It’s a common aspiration among marketers: “I want to build a brand like Apple.” Achieving that is no small feat—it demands years of dedication and unwavering commitment to your core values. Steve Jobs, the visionary behind Apple, was deeply involved in advertising. He frequently invited his agency, TBWA Chiat Day, to discuss and refine Apple’s marketing strategies. His collaboration with ad legend Lee Clow led to some of Apple’s most iconic campaigns, such as the groundbreaking 1984 commercial and the inspiring “Here’s to the Crazy Ones” campaign, which played a crucial role in Apple’s resurgence. In this clip, Jobs reflects on what marketing means to him, and his insights remain as relevant today as ever.
e) Book Recommendation – The Tanishq Story by CK Venkataraman
For years, India’s gold market was dominated by local and family jewellers. Then, Tanishq, a Titan brand, revolutionised the industry by formalising it. C K Venkataraman, Titan’s current MD, recounts Tanishq’s journey from its inception to becoming the crown jewel of the Tata family.
More stories need to be told about how great Indian brands were built.
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