Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here’s a quick round-up of things that caught our eye from the world of brands and marketing.
1) When the world zigs, zag
Conformity has always been a problem—AI has just made it worse. But what if the key to standing out lies in being irregular and imperfect? Read more
2) Audience of One
Most targeting strategies revolve around broad personas. But they can feel vague and uninspiring. What if you focused on writing to just one person who truly fits your ICP? 👉 Read more
3) Making Small Bets
The campaign’s not moving the needle—but the cost of a full pivot feels too high. The answer? Try placing small, strategic bets. Read more
4) Open the Gate
Gated content always leaves us wondering: Is it worth sharing my info? What if it disappoints and floods me with spam? So how do you gate content without losing trust? Read more
5) Honest Interviews
Whether you’re being interviewed or doing the interviewing, Adam Grant says here’s something to keep in mind. Read more
6) Book Recommendation – Alchemy by Rory Sutherland
One of Ogilvy’s most senior people and most respected admen in the world writes about why we should be more irrational and why placebos are a masterstroke we don’t enough credit to. Get it here.
Enjoyed reading this? Let us know what you want to see more of in this newsletter at brandy@winnerbrands.in
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