Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here’s a quick round-up of things that caught our eye from the world of brands and marketing.
a) Good old email – Marketing is an industry that is always in search of the next shiny thing. But in this piece, Rand Fishkin, founder of Sparktoro, writes about how email marketing is still the most effective. Read it here.
b) A legendary copywriter makes toothpaste fly off the shelves – There is no shortage of toothpaste brands in the market today. But in the early 1900s, brushing teeth was considered a waste of time. Then, one copywriter changed all of that. Read more here.
c) Writing as a superpower – It’s said that clear writing is a symptom of clear thinking. But how does this skill come into play when it comes to making billion-dollar acquisitions? Read more here.
d) An interesting way to look at your career – We tend to view our own careers through our CVs, while we often see others’ through their LinkedIn profiles. These tend to be linear and don’t tell the full story. What is another way to look at your career? Read more here.
e) Book Recommendation – The Big Billion Startup by Mihir Dalal – One of the best books on one of India’s most celebrated startups. From the early days to the first Big Billion Day sale to the eventual ignominious exit of the founders (even though they exited as billionaires), it’s a movie waiting to be made. The book also gives you a look into life in a high-paced startup, something that isn’t for everyone.
Leverage the power of top marketing talent
WinnerBrands helps organizations hire top marketing talent.
Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand’s potential.
Run by marketers, for the marketers, we are already a preferred marketing talent partner for organizations ranging from established conglomerates to agile startups.
WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format- full-time (on your payroll), contractual (on our payroll) or on a freelancing basis.
So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.
With our team of marketing domain experts, we also conduct workshops for marketing teams, helping them upskill and be future-ready.
Talk to our founders and explore smarter ways to hire marketing talent and upskill your team by dialling +91 9778075884 or scheduling a virtual meeting by clicking here.
Enjoyed reading this? Let us know what you want to see more of in this newsletter at info@winnerbrands.in
