Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here’s a quick round-up of things that caught our eye from the world of brands and marketing.
1) Move Over, Middlemen
Top-notch filmmakers like Christopher Nolan, Steven Spielberg, and Guillermo del Toro (to name a few) have bought a theater to showcase their movies directly to audiences. But this shift isn’t limited to films.
Marketers spend a lot of time figuring out which platform will get them the best ROI. What long-term impact will this shift have on marketing strategies?
2) From Advertising to Content Creation
In the early days of social media, the mainline advertising industry didn’t take it seriously. Today, the tables have turned. Some creatives are even transitioning into content creation themselves.
Read more: Why Advertising Industry Professionals Are Becoming Creators
3) The Marketing Job to Be Done
Marketing is only effective when it solves a problem. That’s why even the most creative solutions sometimes fall flat.
Read more: The Jobs-to-Be-Done Framework
4) Oh My, AI
One of the best takes on AI, by writer Eddie Shleyner.
Read more: People Through the AI Revolution
5) LinkedIn and Job Searches
In your job search, LinkedIn is a prime hunting ground for recruiters. How can you make it work for you instead of against you?
Read more: https://theintrovertedrecruiter.substack.com/p/how-to-optimise-your-linkedin-profile-ac9
6) Book Recommendation – Bhujia Barons by Pavitra Kumar
Haldiram’s was recently in the news after Temasek, a Singapore-based investment firm, acquired a 10% stake in it. Today, the brand is available across India and internationally. But it had humble beginnings.
This book traces the journey of the Aggarwal family—and it reads like a potboiler: rivalries, a black sheep who pushes the law to its limits, and setbacks that could have destroyed them.
Enjoyed reading this? Let us know what you want to see more of in this newsletter at brandy@winnerbrands.in
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