Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here’s a quick round-up of things that caught our eye from the world of brands and marketing.
1) Longer Lists, More Sales
Rankings are everywhere. Even in products, comparing one against the other is the norm. But how do you gain an edge? Read more here.
2) Building a Marketing Career in AI
It’s the hot topic of the day, and AI is set to dramatically restructure how we work as marketers. Kieran Flanagan breaks down the skills you need to thrive in this era. Read more here.
3) What is Upskilling in marketing?
You can’t be in marketing and work in a silo. What you do touches all aspects of an organization. This also means you need to get good at multiple things. Wes Kao writes more about this here.
4) Social Recruiting
Blasting inboxes with copy-paste job opening messages is a turn-off. But there’s another way. It’s not easy, but it’s probably better than the alternative. Read more here.
5) Agency vs. In-House
People who work in agencies often wonder what it’s like to work in-house for a brand. Previously, going in-house was viewed with skepticism. But today, brands like Swiggy, Zomato, and Dunzo (in its heyday) built in-house teams that created envy-worthy work. But there’s another side to it.
Mark Pollard, respected planner and founder of Sweathead, writes about it here.
6) Book Recommendation – Pandeymonium by Piyush Pandey
One of India’s most respected advertising figures shares his journey—from Ranji cricketer to tea taster to the face of Ogilvy India.
Piyush Pandey began his advertising career just as the industry was shifting from English-led print ads to TV commercials that spoke to customers in their own language. He writes about how creativity can come from anywhere, building strong relationships with clients, and his leadership style.
Buy it here.
Enjoyed reading this? Let us know what you want to see more of in this newsletter at brandy@winnerbrands.in
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