Why do we need another marketing newsletter? Honestly, we can’t think of a reason, except for one: we’re marketing buffs. As marketers, we’re constantly inundated with information—another podcast, book, tweet, or newsletter to catch up on.
BRANDy is our effort to bring some method to madness. No gyaan, no controversial POVs, no gossip—just a collection of interesting things that caught our eye in the world of marketing.
Think of it as a marketing bookmark.
Here are some pieces that caught our eye:
a) Nike loses the plot – It’s been a tough few months for Nike. Their ad for the Olympics faced criticism for straying from their ‘everyone is an athlete’ narrative and pushing a win-at-all-costs approach. In June, they lost $25 billion in market capitalization in a single day. Why is this storied brand floundering? Read Massimo Giunco’s piece for a clearer picture and some missteps you can avoid.
b) How far is too far for AI? – One of the biggest fears surrounding AI (apart from its impact on jobs) is its potential for misuse. Elon Musk’s AI startup Grok 2 released an AI-generated video of presidential candidates Donald Trump and Kamala Harris together. While Musk is known for his irreverence, has this video pushed the boundaries too far? Given Musk’s support for Trump and his control over an entire social media platform, it’s worth considering. Watch and decide for yourself if this is an example of AI overreach.
c) Why does corporate content suck? – We’re in the era of personal brands. Every founder and their grandmother seems to have a podcast, newsletter, or YouTube channel (or all three). Here’s Keith Flanagan’s take on the future of content marketing.
d) Start your content journey – Love him or hate him, Gary Vaynerchuk has built a commendable brand and following. Despite all the tools available today, many people struggle to start their content journeys. Maybe Gary is the inspiration you need.
e) Book recommendation – Fly High by Tarun Shukla
IndiGo dominates the low-cost carrier segment in Indian aviation, and if you’ve ever flown in India, chances are you’ve been on an IndiGo flight. Fly High, written by Tarun Shukla, a journalist with extensive experience covering the aviation sector, offers a well-researched and engaging look into the industry’s lesser-known inner workings. The airline has been making headlines recently with the launch of its business class segment and a loyalty program—both unexpected moves for a low-cost airline.
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