A typical elevator pitch needs to be short and succinct – 2-3 min is the sweet spot.
Follow this simple three-part AMD framework for a great elevator pitch:
Use this part to define some personal trait that will be relevant to the hiring manager. The aim is to catch their attention and make them interested enough to listen to you.
For eg: “Hi, I’m <your name>. I’m a brand marketer with over 5 years of experience in building global brands that grew revenue sustainably / turning around struggling brands and making them successful again.”
Use this part to do either of two things:
- If you feel the hiring manager is a bit sceptical, use this time to address what you think maybe their biggest fear, and show how you are capable of addressing it
- If you think the job is a good fit for you, use this time to solidify your credentials by talking about your top 1-2 accomplishments.
Addressing objection: “I know the JD said work experience of 8 years. However, I feel I’m a good fit for this role because the entire 5 years of my working life was spent growing small brands, leading & training marketing teams of up to 3 people, which is exactly what this job needs.”
Solidifying credentials: “As I read the JD, every word in it felt like it was a great fit for me. I have led small teams, grown fledgling brands from PMF to national-level scale-up, led a technology transformation in marketing in my previous companies, and I have worked on multiple categories. I would be happy to take you through the details…”
Close out your elevator pitch by asking for what more the hiring manager needs from you:
- Do they need to see your resume?
- Do they want to look at your LinkedIn profiles or any case studies you may have done?
- Do they need references?