Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand.
And yet that’s what a 28-month-old brand is on the way to achieve. It’s breaking traditional brand building methods while crafting a strong brand building playbook for the modern era.
In this episode, The Whole Truth Foods’ founder, Shashank Mehta, describes the origins of the company’s purpose, his approach to branding, and the pros and cons of being the voice of the brand.
The Whole Truth Foods has been taking on the packaged foods space at a fast clip. So we simply had to speak to Shashank Mehta, the maverick founder of The Whole Truth foods. It was an eye opening conversation for us, a veritable masterclass on how to build a purpose led brand. You can read our detailed case study on The Whole Truth foods here:
With Ankur Warikoo, Founder nearbuy.com, Mentor, Angel Investor, Public Speaker
With Manu Prasad, CMO – Scripbox
With Rajan Singh, CEO HabitStrong | Ex-IPS | Wharton | IITK | McKinsey | Private Equity
Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.
Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.
Engage with handpicked, best in class marketing talent to unlock your brand’s true potential across multiple formats. Freelancers, Fulltime or Agencies.
Be part of a passionate marketing tribe. Apply to discover opportunities that will bring out the best in you.
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