ENO is India’s favourite antacid 😅
One of the best positioned OTC brands with over 50 years of legacy, 50 percent market share and a name that’s almost synonymous with the category.
What’s the secret?
A crystal clear, functional brand promise: ENO gets to work in 6 seconds. ⚡️
that’s communicated consistently and creatively 📺
Flavour and format Innovations rooted in consumer insights 🧐
Ubiquitous distribution 🏪
Moral of the story ?
It’s not the consistent tinkering but consistent reinforcing of a brand’s promise that builds formidable brands 💪
