I am often asked. which category is likely to produce the highest number of global brands from India? 🇮🇳
The answer is Premium Indian spirits.
Especially, Indian single malt whisky 🥃
Indian whisky is winning both with consumers and critics
In the recently announced World Whiskies Awards 2025 Rest of World,
15 different Indian Whisky brands won top honours
India’s rich culture and heritage provides a great storytelling canvas for these new age brands
Beyond that, the “bounty of nature” that india offers~ beautifully elevates the product and ingredient story. Like:
Six-row barley sourced from the foothills of the Himalayas, mineral rich natural spring water, aging process in India’s climate, flavour profile from local spices such as cinnamon, cloves, nutmeg, etc.
Indian whisky is also a case study on reshaping cosnumer perceptions.
From being mocked at just two decades ago to now celebrated globally for their quality and craftsmanship- Indian whisky brands have indeed come a long way ❤️
Cheers to that 🥂
