Falling fortunes of big multiplexes is just the first order consequence
The second order consequence ?
The fundamental rules of stardom are being rewritten.
Increasingly, stories will play a bigger role than a star’s lineage 💪
This is leading to an emergence of new breed of actors who are getting their due on OTT.
The likes of~ Jitendra Kumar, Abhishek Banarjee, Jaideep Ahlawat, Rasika Dugal.
These are actors who are genuinely good at their craft and are helped further by the long format story telling of OTTs.
Perceived as self made and more relatable, they make perfect cast for relatable stories.
This leaves our current stars in a confusing array.
For them to draw a crowd to the multiplex- just a relatable story won’t do. It has to be a larger than life spectacle 😲
By the way : Watch Stolen on Amazon Prime. It’s an amazing thriller !
