We all have seen viral videos of appalling and unhygienic conditions of QuickCommerce dark stores 😥
Even brands are raising red flags about lapses in storage and handling at these dark stores 😅
As a consumer, it raises so many doubts on the quality of products we order from these players, especially the edible ones like fruits, veggeis, ice creams, etc. 🛒
Is there is a way to turn this issue into an opportunity? Into a brand differentiator? 🤔
If a QCom brand can provide on their app~ a live feed of the dark store where my order is being picked from. That can be game changer 🤳
Imagine if consumers~in real time, could see the condition of the dark store.
For edible items ~if there was a provision to check important markers of storing them like temperature, humidity, etc.
Won’t that be super cool? 😎
Why only consumers, even brands would love it ❤️
Sounds like wishful thinking but this is the highest level of transparency any brand can offer.
And when it comes to brands ~ transparency builds trust 💪
