7 of the top 10 selling cars of FY 25 are from Maruti 🚘
Even in EV scooters- TVS and Bajaj are giving Ola and Ather a run for their money 🛵
The point is : in business, we often think of incumbents as these Goliaths who are big, old and slow 🐢
We cheer for new age brands, the insurgents- as the proverbial Davids to take on the incumbent Goliaths 🐇
Often forgetting that there’s another way to look at this.
To look at incumbents as the “insiders” who know the rules of the game better than anyone else and are willing to put in all the work it takes to stay on the top.
Legacy + agility is an equation that’s difficult to beat 💪
So, cheer for the insurgents but never underestimate the incumbents 🙏
