About the program
As marketers, entrepreneurs or professionals all of us know that great consumer insights can help build lasting brands, businesses & human relationships. But many of us struggle to unearth great insights in real life and in business. This course is an endeavour to nurture an ‘Always- On’ Insight Mindset.
Conducted by brand builders
Live Case
Studies
Interactive breakout sessions
Access to a premier marketing community
Workshop Schedule
Part 1
What is an insight? Differentiating between insights & data. Group exercise on insight mining. Real industry case study.
Filters for recognising a great insight. Real-life examples to understand these filters. Industry case study where everything comes together.
Group exercise where participants decode & critique a brand's insight.
Part 2
Identifying the cultural and behavioural sources of insights. Real life examples of brands harvesting insights. Best practices for insightful consumer interactions.
Replicable framework to help generate great insights consistently. Industry case studies to show how this framework can help develop insight thinking.
A real life brand problem where participants will put the insighting framework to action.
