About the program
“Brands deserve the creative they brief for”. Most of us have heard this saying. A creative brief is just as important for the brand manager as it is for the agency. But what exactly does it take to write a comprehensive, inspirational creative brief? This workshop answers this question.
Conducted by brand builders
Live Case
Studies
Interactive breakout sessions
Access to a premier marketing community
Workshop Schedule
Day 1
What is a creative brief?
The process of writing a creative brief
Traits of a well written creative brief
Core Components of a creative brief
The 3W-3H framework.
Industry Case Study
Day 2
Brief on a Page – Communication map
Multiple Case Studies
Exercises
How to evaluate creative campaign ideas
Exercise – The Creative Briefing Game
