{"id":1015,"date":"2022-10-19T11:20:43","date_gmt":"2022-10-19T05:50:43","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=1015"},"modified":"2022-11-08T12:04:37","modified_gmt":"2022-11-08T06:34:37","slug":"marketing-manager-footwear-startup","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/job-posts\/marketing-manager-footwear-startup\/","title":{"rendered":"Marketing Manager &#8211; An emerging footwear brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1015\" class=\"elementor elementor-1015\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ac445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ac445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5392f88\" data-id=\"5392f88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271de0a elementor-widget elementor-widget-heading\" data-id=\"271de0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">About the brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b47e2 elementor-widget elementor-widget-text-editor\" data-id=\"35b47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Looking for an opportunity to change the world? Want a chance to make an impact on millions of children in India first, and then the world? Join our exciting startup in the Footwear\u00a0 industry- one that is making world-class sustainable and accessible footwear for Indian children to enable play while doing our best for our planet. This leading-edge, science-driven, \u2018Made in India\u2019 product is getting rated as one of the most sustainable shoes in the world. Our company is a creation of some of the best innovators and designers in the world along with industry veterans from India and the US, with experience in top brands worldwide. The company is funded by marquee investors from the US and India. We are also partnering with industry-leading companies in this venture. If you are keen on joining our unique Purpose driven early stage team that is creating an innovative and disruptive company, reach out to us. Guaranteed, it will be a fun ride.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129849 elementor-widget elementor-widget-heading\" data-id=\"d129849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Job Description <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546bf40 elementor-widget elementor-widget-text-editor\" data-id=\"546bf40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the Marketing Manager, the candidate will be responsible for overseeing the planning, development, and execution of the company\u2019s marketing and advertising initiatives to build a strong brand. You should have in-depth marketing experience and a passion for Brand building, eCommerce, new-age digital technologies, and retail consumer behavior. You will work closely with teams \u2013 internal and external to ensure the delivery of communication through all online and offline marketing channels in an integrated manner. You will also provide leading-edge and disruptive ideas to build high-performing offline and digital campaigns to develop a strong brand presence. The candidate should be aware of the digital applications and channels to connect to the youth in today&#8217;s world.<\/p><p>The primary responsibility is to generate revenue by building business through successful marketing for the entire organization, using a brand building, research, product marketing, communications, advertising, partner management, and public relations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c86c02 elementor-widget elementor-widget-heading\" data-id=\"5c86c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roles & Responsibilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439fa78 elementor-widget elementor-widget-text-editor\" data-id=\"439fa78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead all activities and performance of the marketing function, and brand building\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build and execute a clear and concise marketing roadmap<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initiate and implement strategies that aid in business&#8217;s revenue goals and increase brand awareness at all levels\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Undertake research, and create plans that will have increase consumer connect\u00a0 reflecting the targeting, segmentation, and value proposition of the brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate brand&#8217;s story creatively to attract consumer attention and create a top-of-mind recall through its unique value proposition and presence over digital and offline channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development innovative campaigns that will increase visibility within the target segment and maintain high levels of customer engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluate online marketing performance and lead the marketing team in creating excellent web and social media presence that enables the awareness of the business\/brand\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work closely with the social media and PR agencies to execute plans<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gather consumer insights to identify personas, segmentations, and opportunities\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage and improve online content &#8211;\u00a0 SEO, Google Analytics and Brand guidelines<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Liaise with Product, Design and Sales heads to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up the D2C marketing strategy to drive acquisition and retention of customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinate marketing strategies with the Business development, Finance, and production\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing and managing the marketing department&#8217;s budget<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effectively track and manage KPIs and share progress with senior management<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ff430 elementor-widget elementor-widget-heading\" data-id=\"23ff430\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Requirements <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146fd77 elementor-widget elementor-widget-text-editor\" data-id=\"146fd77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bachelor&#8217;s degree in marketing, business administration, or similar \u2013 MBA from top schools plus<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start-up experience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operational experience of marketing in fast growing consumer goods category\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to adjust to the fast-changing environment in a startup<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensive knowledge of\u00a0 Digital marketing strategies, channels, and branding<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong leadership, communication, and collaboration abilities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exceptional analytical and problem-solving skills<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong time management, people management and organizational abilities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Should have worked with a leading D2C brand generating revenue via performance marketing campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At Least 3 years of prior experience in a similar role as well as experience building effective offline and online marketing strategies, including SEO, social media and other digital channels<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171bffe elementor-widget elementor-widget-heading\" data-id=\"171bffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Location<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4083d0 elementor-widget elementor-widget-text-editor\" data-id=\"d4083d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bangalore<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e603a26 elementor-widget elementor-widget-heading\" data-id=\"e603a26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compensation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283f6ee elementor-widget elementor-widget-text-editor\" data-id=\"283f6ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Competitive Salary + Stock Options<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About the brand Looking for an opportunity to change the world? Want a chance to make an impact on millions of children in India first, and then the world? Join our exciting startup in the Footwear\u00a0 industry- one that is making world-class sustainable and accessible footwear for Indian children to enable play while doing our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Manager - An emerging footwear brand - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/job-posts\/marketing-manager-footwear-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Manager - An emerging footwear brand - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"About the brand Looking for an opportunity to change the world? 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