{"id":10667,"date":"2022-07-07T07:48:38","date_gmt":"2022-07-07T07:48:38","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=10667"},"modified":"2022-07-07T07:48:38","modified_gmt":"2022-07-07T07:48:38","slug":"what-brands-can-learn-from-bollywood","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/","title":{"rendered":"What brands can learn from Bollywood"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10667\" class=\"elementor elementor-10667\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ccae7b elementor-widget elementor-widget-text-editor\" data-id=\"2ccae7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Note from the FreeFlowing team: This is the first of a series of FreeFlowing articles penned by guest authors. We believe complacency kills creativity. One of the ways to prevent that from happening is to constantly solicit creative and incisive marketing thoughts from practitioners outside our team. This series is a humble first step in that direction.<\/p><p>And we couldn\u2019t have hoped to get a better practitioner to pen this first article than our guest author for the day \u2013 Diptakirti Chaudhuri. A marketer with over 2 decades of experience in marketing and sales, Diptakirti has worked across the spectrum of marketing jobs in both legacy brands and startups. But what makes his perspective unique is his abiding love for Bollywood. He has penned several brilliant books on Bollywood. In this article, he tells some beautiful insider stories from Bollywood, with intuitive and powerful brand learnings for marketers.<\/p><p>Let&#8217;s deep dive into what brands can learn from Bollywood*.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420bfaa elementor-widget elementor-widget-text-editor\" data-id=\"420bfaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[The content below is contributed by our guest author: Diptakirti Chaudhuri. You can read more about him on his Linkedin profile <a href=\"https:\/\/www.linkedin.com\/in\/diptakirti\/\" target=\"_blank\" rel=\"noopener\">here<\/a>]<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc04e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bc04e4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd485f5 elementor-widget elementor-widget-text-editor\" data-id=\"dd485f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(*Bollywood is a lazy shorthand for commercial cinema. Seeking forgiveness from South Indian readers right at the outset)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bc353 elementor-widget elementor-widget-text-editor\" data-id=\"13bc353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My original blog bio (\u2018Salesman by day, writer by night\u2019) was coined on the fly, for a piece I wrote for a blogging platform. I was literally a travelling salesman then who used to blog in the evenings, sitting in faraway hotel rooms.<\/p><p>Sometime in the late 2010s, I modified that tagline to \u2018Marketing by day, movies by night\u2019. By this time, I had spent a lot more time in marketing than sales and I had also realized that I loved movies more than writing. (Yeah, it took me about five books and forty years to come to this realization!)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652f79c elementor-widget elementor-widget-image\" data-id=\"652f79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"663\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd.jpg\" class=\"attachment-full size-full wp-image-11878\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd-300x166.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd-1080x597.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd-768x424.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21d94 elementor-widget elementor-widget-text-editor\" data-id=\"cb21d94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I love movies and marketing in equal measure though I am always a bit wary of pontificating on either topic and ending up sounding like a LinkedIn guru (which is fast joining politicians, used car salesmen and TV news anchors in the list of most hated professions on earth). I approached this offer from Gurudev with caution \u2013 trying to think of some interesting stories about movies and stars, and trying to gingerly link them to marketing to-dos. (I am mortally scared of articles like \u201910 Leadership Lessons from La La Land\u2019 and have tried my best to avoid that trap!)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856995 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b856995\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8676502 elementor-widget elementor-widget-heading\" data-id=\"8676502\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Know your audience, listen to the experts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a8c35 elementor-widget elementor-widget-text-editor\" data-id=\"70a8c35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When Nasir Hussain entrusted his son, Mansoor, to direct his new film in the late 1980s, he didn\u2019t realize he would be locking horns with him soon. Mansoor brought a unique freshness to the treatment of an age-old Bollywood formula but gave the film a tragic ending. Industry veteran Hussain (who burnt his hands with Baharon Ke Sapne\u2019s sad ending) believed audiences didn\u2019t like tragic endings and insisted on shooting a happy ending as well. The hot-headed Mansoor was so upset with this that he threatened to take his name off the film\u2019s credits if the happy ending was chosen.<\/p><p>To resolve this deadlock, Hussain fell back on the great tradition of trial shows \u2013 the Bollywood version of focus groups! In the shows, younger audiences loved the tragic ending while the older crowd preferred the happy one. To break this tie, Hussain fell back on his trusted friend and legendary writer, Rahi Masoom Raza. The industry veteran said the happy ending would make more money in the short term, but the tragic ending would become an all-time classic. Needless to say, he was bang-on accurate about Qayamat Se Qayamat Tak \u2013 the film credited with bringing back romance to Hindi cinema.<\/p><p>While consumer research and data-backed decisions are not stuff Bollywood is generally associated with, the best creators of Hindi cinema have always been great barometers (or even predictors) of public opinion and taste. As the Indian society and economy evolved, Bollywood was often the first industry to anticipate the changes and modify its offerings accordingly. The middle-class anger of the 1970s, the widespread frustration of the 1980s, the liberalization-led hope of the 1990s and finally, the urban boom of the 2000s, Bollywood films have smoothly fit into every up and down of our history. And doing it well even now.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3524f32 elementor-widget elementor-widget-image\" data-id=\"3524f32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"625\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/bfc6b2c7-17c6-7d6b-a3b0-cbc460f7059b.png\" class=\"attachment-full size-full wp-image-11877\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/bfc6b2c7-17c6-7d6b-a3b0-cbc460f7059b.png 794w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/bfc6b2c7-17c6-7d6b-a3b0-cbc460f7059b-300x236.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/bfc6b2c7-17c6-7d6b-a3b0-cbc460f7059b-768x605.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d06a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d06a2c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188fb59 elementor-widget elementor-widget-heading\" data-id=\"188fb59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do the same thing over and over again<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c117f elementor-widget elementor-widget-text-editor\" data-id=\"84c117f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kamal Haasan recounted that while shooting Ninaithale Inikkum, Rajinikanth showed him a cool trick of throwing a cigarette in the air and catching it with his lips. Kamal thought this would click with audiences and a new scene was scripted to make Rajini do this trick. Rajini kept doing this trick in his films and it was a key aspect of his stardom. Kamal explains, \u201cRajinikanth is a great brand. He stuck to what he was good at and fulfilled his fans\u2019 expectations of him. I love experimentation and hate repetition. Maybe that\u2019s why I am not a bigger brand.\u201d<\/p><p>David Aaker (who quite appropriately runs a brand consultancy called Prophet now) had said \u2018Brand is a promise\u2019. If you\u2019re able to do the same (good) thing over and over again, with almost-boring precision, you have a brand. Commercial cinema everywhere repeats formulaic stories and stars derive popularity from typecast roles. Bollywood is not different and does this to perfection. Despite higher critical and commercial success, Aamir Khan is not as big a star as Shah Rukh Khan. His cultivated mannerisms, his endearing stutter, his lean-back-stretched-hands pose give him a recognition that\u2019s at par with the biggest stars of Hollywood.<\/p><p>Logos. Mascots. Colours. Icons. Fonts. The whole point of all these brand identity elements is to create a library you can keep borrowing from. Not to mention, the more difficult things \u2013 actual product and service experience. Bollywood\u2019s personalities \u2013 from Ranveer Singh to Ashish Verma (Google him up and you\u2019ll know what I mean!) \u2013 are perfectly entrenched in their roles, from hero to hero\u2019s friend, from flamboyant to muted, from their on-screen to off-screen persona. Earlier, it was only their film roles that were typecast. Now, thanks to social media and PR agencies, even their off-screen personas are uniform and integrated.<\/p><p>Source: Arvind Subramaniam&#8217;s Linkedin post on this subject. You can read it <a href=\"https:\/\/www.linkedin.com\/posts\/arvindsubramaniam_kamalhaasan-rajinikanth-branding-activity-6945264424597209088-kwmJ?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eeab7 elementor-widget elementor-widget-image\" data-id=\"a8eeab7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"851\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/9ca42c50-7162-d8ec-28dc-60b44cb6c66d.jpg\" class=\"attachment-full size-full wp-image-11879\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/9ca42c50-7162-d8ec-28dc-60b44cb6c66d.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/9ca42c50-7162-d8ec-28dc-60b44cb6c66d-300x213.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/9ca42c50-7162-d8ec-28dc-60b44cb6c66d-1080x766.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/9ca42c50-7162-d8ec-28dc-60b44cb6c66d-768x545.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc09f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5fc09f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee16a4b elementor-widget elementor-widget-heading\" data-id=\"ee16a4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shorten it, sharpen it<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bd44b elementor-widget elementor-widget-text-editor\" data-id=\"f3bd44b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Two young writers once wrote a film script \u2013 complete with all dialogues \u2013 in 18 days. This, in itself, is not a great feat. Scripts have been written in Bollywood in far less time (and sometimes, not at all). But this was not any ordinary script. Deewaar has often been called the \u2018Perfect Hindi Film Screenplay\u2019. To drive home the point about the sins of the more successful brother, Salim Khan and Javed Akhtar wrote a scene in which the successful brother reeled out all his worldly possessions. Only to be stunned into silence with four words: Mere pass maa hai.<\/p><p>Some of the best advertising slogans are less than five words long. So are some of the greatest movie lines. This is not a coincidence. After all, what good is a line if it can\u2019t fit on a meme template? But jokes apart, this is not the hallmark of the current attention-deficit generation. Advertising always had to sneak in between pieces of content and needed to get noticed quickly. This is even more important in today\u2019s marketing priorities, where the success of every campaign is critical \u2013 be it in the context of this quarter\u2019s results or the next funding round.<\/p><p>As we get deeper and deeper into marketing technology, tech priorities often expand to fill up available time. This is almost never a conscious choice. With more custom audience buckets to define, with more user flows and communication triggers to create, with more size adaptations to approve, \u2018paperwork\u2019 can leave too less time for shortening and sharpening. But then, modern marketing also demands pithy creativity, to say the most in the least number of words: The 6-second bumper ad. The email subject line. The packaging slug line. The PR note headline. The CEO tweet. Aapka samay shuru hota hai ab!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79aa3c elementor-widget elementor-widget-image\" data-id=\"f79aa3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/45051171-d30e-5962-f79b-ab9df6fd7b46.png\" class=\"attachment-full size-full wp-image-11881\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/45051171-d30e-5962-f79b-ab9df6fd7b46.png 775w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/45051171-d30e-5962-f79b-ab9df6fd7b46-194x300.png 194w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/45051171-d30e-5962-f79b-ab9df6fd7b46-698x1080.png 698w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/45051171-d30e-5962-f79b-ab9df6fd7b46-768x1189.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833e353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"833e353\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e5ea2 elementor-widget elementor-widget-heading\" data-id=\"f3e5ea2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The End<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bc62b elementor-widget elementor-widget-text-editor\" data-id=\"c0bc62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What I did just now is to put together a few marketing truisms: Do research, focus on strengths, keep it short &amp; simple. And framed it in the context of India\u2019s favourite pastime \u2013 Bollywood! This is also what Bollywood teaches us. Use well-established formulae but in new, attractive packaging. Invest deep thought and creativity, so that it never strikes the audience you can move Anand\/Safar to New York and call it Kal Ho Naa Ho.<\/p><p>You can keep making reincarnation films for the last ten decades, from romantic to sci-fi and people would still come flocking.<\/p><p>Just do it (well)!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b23d5 elementor-widget elementor-widget-image\" data-id=\"e6b23d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"482\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/919c8772-76dc-7623-0b84-2eda71774a22.png\" class=\"attachment-full size-full wp-image-11880\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/919c8772-76dc-7623-0b84-2eda71774a22.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/919c8772-76dc-7623-0b84-2eda71774a22-300x121.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/919c8772-76dc-7623-0b84-2eda71774a22-1080x434.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/919c8772-76dc-7623-0b84-2eda71774a22-768x308.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8079bb1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8079bb1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41ac3e elementor-widget elementor-widget-text-editor\" data-id=\"f41ac3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hope you liked this article. As usual, keep the comments flowing freely at <a href=\"mailto:freeflowing@winnerbrands\"><span style=\"text-decoration: underline;\">freeflowing@winnerbrands<\/span><\/a>.in. We read all your emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Note from the FreeFlowing team: This is the first of a series of FreeFlowing articles penned by guest authors. We believe complacency kills creativity. One of the ways to prevent that from happening is to constantly solicit creative and incisive marketing thoughts from practitioners outside our team. This series is a humble first step in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What brands can learn from Bollywood - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Our guest author, Diptakirti Chaudhuri, writes about what brand marketers can learn from Bollywood about marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What brands can learn from Bollywood - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Our guest author, Diptakirti Chaudhuri, writes about what brand marketers can learn from Bollywood about marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T07:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/07\/05f619e0-bf8e-75eb-7e28-89dc44f1a4dd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"What brands can learn from Bollywood\",\"datePublished\":\"2022-07-07T07:48:38+00:00\",\"dateModified\":\"2022-07-07T07:48:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\"},\"wordCount\":1471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/what-brands-can-learn-from-bollywood\/\",\"name\":\"What brands can learn from Bollywood - 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