{"id":12359,"date":"2022-09-01T18:07:28","date_gmt":"2022-09-01T12:37:28","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=12359"},"modified":"2022-09-01T18:07:28","modified_gmt":"2022-09-01T12:37:28","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/","title":{"rendered":"What\u2019s in a name\u2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12359\" class=\"elementor elementor-12359\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13bc353 elementor-widget elementor-widget-text-editor\" data-id=\"13bc353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A lot, we would say.<br \/><br \/>For starters, a name is the first thing about a brand that consumers come across. It is therefore the de-facto calling card of the brand and can instigate consumer interest to know more. A well thought-through brand name can convey a lot of information, explicitly and implicitly, to the consumer.<br \/><br \/>With its name, a brand has an opportunity to bring alive its world and conjure up a certain image in the consumer\u2019s mind, giving her an idea of what to expect. This becomes especially important in today\u2019s cluttered marketing environment.<br \/><br \/>In this FreeFlowing article, we take a look at 5 brand names that have managed to achieve all this and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d176719 elementor-widget elementor-widget-heading\" data-id=\"d176719\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Our Favourite Five names that answer the question \u201cWhat\u2019s in a name?\u201d\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29400bb elementor-widget elementor-widget-heading\" data-id=\"29400bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Mamaearth\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21d94 elementor-widget elementor-widget-text-editor\" data-id=\"cb21d94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A contemporary twist on \u2018Mother Earth\u2019, this name immediately cues a soft innocence and a nurturing quality that\u2019s pure, natural and caring, and beautifully fits in with the category of personal care. This ties in well with the \u2018no-nasties\u2019 claim of the brand.<\/p><p>Interestingly, the name is also elastic enough to allow the brand to seamlessly foray into multiple consumer cohorts. This is exactly what <a href=\"https:\/\/mamaearth.in\/?utm_source=google&amp;utm_medium=cpc&amp;utm_term=81416985484&amp;gclid=CjwKCAjwsMGYBhAEEiwAGUXJaWw2XPx3QLZS9JDJxwzflbs78G4edknXhPfuJiyWgPSveVn6nUrGkRoCVf0QAvD_BwE\" target=\"_blank\" rel=\"noopener\">Mamaearth<\/a> has done- starting with babies, the brand now has a portfolio that caters to the entire family.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652f79c elementor-widget elementor-widget-image\" data-id=\"652f79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"884\" height=\"494\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.jpg\" class=\"attachment-full size-full wp-image-12361\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.jpg 884w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1-300x168.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1-768x429.jpg 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856995 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b856995\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8676502 elementor-widget elementor-widget-heading\" data-id=\"8676502\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. PhonePe\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a8c35 elementor-widget elementor-widget-text-editor\" data-id=\"70a8c35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A delightful pun on the phonetic similarity between the English word \u2018pay\u2019 (for payments) and the Hindi word \u2018Pe\u2019 (for location), the name effortlessly conveys the message that the brand stands for making payments via phone.<\/p><p>The pun also links up very well with the fact that a consumer\u2019s life is increasingly converging on her phone, thus giving the brand the leeway to launch additional categories and services, paving the way for a super-app strategy in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3524f32 elementor-widget elementor-widget-image\" data-id=\"3524f32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"356\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-3.png\" class=\"attachment-full size-full wp-image-12365\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-3.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-3-300x89.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-3-1080x320.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-3-768x228.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d06a2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d06a2c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e308c elementor-widget elementor-widget-heading\" data-id=\"55e308c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. The Whole Truth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c117f elementor-widget elementor-widget-text-editor\" data-id=\"84c117f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the few \u2018born Purposeful\u2019 brands, <a href=\"https:\/\/thewholetruthfoods.com\/\" target=\"_blank\" rel=\"noopener\">\u2018The Whole Truth\u2019<\/a> stands for telling the whole truth to its consumers, as opposed to half and selective truths being sold by incumbents in the packaged foods industry, as per the founder.<\/p><p>Interestingly, the brand was originally launched under a different name: \u2018And Nothing Else.\u2019 But Shashank Mehta, the founder, wanted a name that was provocative and one that publicly reaffirmed the brand\u2019s commitment to its mission- i.e., to tell \u2018The Whole Truth\u2019. He wanted the name to clearly connote what the brand believes in.<\/p><p>Although 3-word brand names aren\u2019t so common, The Whole Truth is an exception because it brings alive the brand mission so beautifully.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eeab7 elementor-widget elementor-widget-image\" data-id=\"a8eeab7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"339\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2.png\" class=\"attachment-full size-full wp-image-12364\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-300x85.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-1080x305.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-768x217.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc09f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5fc09f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6faf5d2 elementor-widget elementor-widget-heading\" data-id=\"6faf5d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Groww<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bd44b elementor-widget elementor-widget-text-editor\" data-id=\"f3bd44b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A name that is simple, direct and unambiguous. It perfectly aligns with the category user\u2019s motivation to grow their wealth. Like our other examples, <a href=\"https:\/\/groww.in\/\" target=\"_blank\" rel=\"noopener\">Groww<\/a> too has shown remarkable commitment to live up to its name and mission of \u2018making investment accessible to everyone\u2019.<\/p><p>Groww demonstrates that a simple brand name can also be extremely potent. Of course, while it has become increasingly difficult to legally protect brand names that are closer to everyday used words, on the positive side, nothing beats the intuitive category connection that such names bring.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79aa3c elementor-widget elementor-widget-image\" data-id=\"f79aa3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"250\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.png\" class=\"attachment-full size-full wp-image-12362\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.png 512w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1-300x146.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833e353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"833e353\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21282e elementor-widget elementor-widget-heading\" data-id=\"c21282e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Wrogn<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bc62b elementor-widget elementor-widget-text-editor\" data-id=\"c0bc62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.usplworld.com\/wrogn\/\" target=\"_blank\" rel=\"noopener\">Wrogn<\/a>, a fashion brand with an attitude that <a href=\"https:\/\/en.wikipedia.org\/wiki\/Virat_Kohli\" target=\"_blank\" rel=\"noopener\">Virat Kohli<\/a> himself endorses couldn\u2019t have thought of a better name than Wrogn- a clever pun on the word \u201cWrong\u201d. The brand name, with an intentional misspelling, connotes a swagger and a rebellious streak that personifies its ambassador. Given the strong resonance of these traits with the target audience of the brand, Wrogn is a brand name the youth won\u2019t mind flaunting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b23d5 elementor-widget elementor-widget-image\" data-id=\"e6b23d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2.jpg\" class=\"attachment-full size-full wp-image-12363\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2.jpg 800w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8079bb1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8079bb1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5609fe elementor-widget elementor-widget-heading\" data-id=\"f5609fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In conclusion\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451cd62 elementor-widget elementor-widget-text-editor\" data-id=\"451cd62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, what\u2019s in a name?<br \/><br \/>As we saw in the examples above, brand names have the potential to deliver strategic advantage. Many a time, especially in the case of startups, the naming exercise itself is considered to be a \u2018chore\u2019 to be completed before zooming in to \u2018more strategic\u2019 tasks like finding a product-market fit.<br \/><br \/>However, this approach is flawed. After all, a <a href=\"https:\/\/winnerbrands.in\/marketing-101\/whats-in-a-brand-name\/\" target=\"_blank\" rel=\"noopener\">brand name<\/a> is the only asset in the marketing mix that once established becomes very difficult to change.<br \/><br \/>In the comment section, share some names that stand out for you. <br \/><br \/>Feel free to share this article with someone who recently asked you, \u201cWhat\u2019s in a name?\u201d <br \/><br \/>We read all your comments!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A lot, we would say. For starters, a name is the first thing about a brand that consumers come across. It is therefore the de-facto calling card of the brand and can instigate consumer interest to know more. A well thought-through brand name can convey a lot of information, explicitly and implicitly, to the consumer. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T12:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"What\u2019s in a name\u2026\",\"datePublished\":\"2022-09-01T12:37:28+00:00\",\"dateModified\":\"2022-09-01T12:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\"},\"wordCount\":703,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\",\"name\":\"What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2022-09-01T12:37:28+00:00\",\"dateModified\":\"2022-09-01T12:37:28+00:00\",\"description\":\"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winnerbrands.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s in a name\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winnerbrands.in\/#website\",\"url\":\"https:\/\/winnerbrands.in\/\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"description\":\"Helping brands leverage the power of top marketing talent\",\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winnerbrands.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winnerbrands.in\/#organization\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"url\":\"https:\/\/winnerbrands.in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"contentUrl\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"width\":310,\"height\":56,\"caption\":\"WinnerBrands -  Helping brands leverage the power of top marketing talent\"},\"image\":{\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/winnerbrands\",\"https:\/\/twitter.com\/WinnerBrandsCo\",\"https:\/\/medium.com\/WinnerBrands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\",\"name\":\"akhil_academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"caption\":\"akhil_academy\"},\"url\":\"https:\/\/winnerbrands.in\/author\/akhil_academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent","description":"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/","og_locale":"en_GB","og_type":"article","og_title":"What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent","og_description":"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.","og_url":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/","og_site_name":"WinnerBrands - Helping brands leverage the power of top marketing talent","article_publisher":"https:\/\/www.facebook.com\/winnerbrands","article_published_time":"2022-09-01T12:37:28+00:00","og_image":[{"width":512,"height":250,"url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/09\/Whats-in-a-name-1.png","type":"image\/png"}],"author":"akhil_academy","twitter_card":"summary_large_image","twitter_creator":"@WinnerBrandsCo","twitter_site":"@WinnerBrandsCo","twitter_misc":{"Written by":"akhil_academy","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#article","isPartOf":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/"},"author":{"name":"akhil_academy","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3"},"headline":"What\u2019s in a name\u2026","datePublished":"2022-09-01T12:37:28+00:00","dateModified":"2022-09-01T12:37:28+00:00","mainEntityOfPage":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/"},"wordCount":703,"commentCount":1,"publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"articleSection":["Brand Opinions"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/","url":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/","name":"What\u2019s in a name\u2026 - WinnerBrands - Helping brands leverage the power of top marketing talent","isPartOf":{"@id":"https:\/\/winnerbrands.in\/#website"},"datePublished":"2022-09-01T12:37:28+00:00","dateModified":"2022-09-01T12:37:28+00:00","description":"From Netflix subtitling to Facebook likes, from Flipkart Big Billion Days to Wakefit100 day refunds, brands have found clever ways to entice customers.","breadcrumb":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/winnerbrands.in\/brand-opinions\/whats-in-a-name\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winnerbrands.in\/"},{"@type":"ListItem","position":2,"name":"What\u2019s in a name\u2026"}]},{"@type":"WebSite","@id":"https:\/\/winnerbrands.in\/#website","url":"https:\/\/winnerbrands.in\/","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Helping brands leverage the power of top marketing talent","publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winnerbrands.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winnerbrands.in\/#organization","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","url":"https:\/\/winnerbrands.in\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/","url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","contentUrl":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","width":310,"height":56,"caption":"WinnerBrands -  Helping brands leverage the power of top marketing talent"},"image":{"@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winnerbrands","https:\/\/twitter.com\/WinnerBrandsCo","https:\/\/medium.com\/WinnerBrands"]},{"@type":"Person","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3","name":"akhil_academy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","caption":"akhil_academy"},"url":"https:\/\/winnerbrands.in\/author\/akhil_academy\/"}]}},"_links":{"self":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12359"}],"collection":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/comments?post=12359"}],"version-history":[{"count":0,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media\/12362"}],"wp:attachment":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media?parent=12359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/categories?post=12359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/tags?post=12359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}