{"id":12521,"date":"2022-10-13T15:27:13","date_gmt":"2022-10-13T09:57:13","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=12521"},"modified":"2022-10-13T15:27:13","modified_gmt":"2022-10-13T09:57:13","slug":"how-zomato-delivers-great-content-every-time","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/","title":{"rendered":"How Zomato delivers great content every time"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12521\" class=\"elementor elementor-12521\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab60950 elementor-widget elementor-widget-heading\" data-id=\"ab60950\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Introduction \u2013 Discovering the recipe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bc353 elementor-widget elementor-widget-text-editor\" data-id=\"13bc353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Back in July 2012, the then VP Marketing of Zomato, Pramod Rao, said something quite interesting, and frankly, quite revolutionary for the time. In an interview with Social Samosa, he said, \u201cSocial networks are a means of communication and not an advertising platform. Communicating with fans and followers makes a brand personal and human, and one can\u2019t really put a price on that.\u201d<br \/><br \/>A decade ago, most Indian brands were still finding their footing with brand building for the new digital age.<br \/><br \/>Zomato was an exception.<br \/><br \/>Today, every company is a media company. And therefore, a brand\u2019s content approach needs to be derived from its audience&#8217;s behaviour and not vice versa. And since this audience behaviour is different across different channels, a brand\u2019s content approach also needs to be different. This is easier said than done.<br \/><br \/>Therefore, brands must be more versatile, transparent and approachable \u2013 in short, more human-like than ever before. Consumers trust such brands more than faceless corporate logos, and love brands that interact with them honestly. They are even willing to cut such brands some slack when they inevitably slip up.<br \/><br \/>And Zomato has continued using content masterfully to build brand love and trust over the last decade.<br \/><br \/>Notwithstanding the occasional missteps, their content game across channels has been exemplary, and it has been instrumental in helping Zomato garner brand love.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c02010 elementor-widget elementor-widget-heading\" data-id=\"3c02010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mixing the ingredients perfectly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89d18b elementor-widget elementor-widget-heading\" data-id=\"d89d18b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SPADE model of content marketing\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c41dec9 elementor-widget elementor-widget-image\" data-id=\"c41dec9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3.png\" class=\"attachment-full size-full wp-image-12526\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ac0ea elementor-widget elementor-widget-heading\" data-id=\"55ac0ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stimulating content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumer indifference is the biggest enemy of any content and that\u2019s why brands that have aced this game do not shy away from being provocative at times, even if it risks alienating some section of the consumers. While polarization for its own sake is never advisable, it\u2019s a risk worth taking if it helps drive conversations around the brand.<br \/><br \/>Zomato has never shied away from trying out risky approaches towards content marketing, like when it advertised on Pornhub using sexual innuendoes or when it took out billboards that played on word puns that reminded folks of swear words.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c36e0 elementor-widget elementor-widget-image\" data-id=\"06c36e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"517\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-2.jpg\" class=\"attachment-full size-full wp-image-12543\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-2.jpg 540w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-2-300x287.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70dccd9 elementor-widget elementor-widget-image\" data-id=\"70dccd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"769\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-4.jpg\" class=\"attachment-full size-full wp-image-12527\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-4.jpg 825w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-4-300x280.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-4-768x716.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f06f1 elementor-widget elementor-widget-text-editor\" data-id=\"76f06f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The last billboard in particular drove some heated discussions online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19c95f elementor-widget elementor-widget-image\" data-id=\"c19c95f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"732\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-6.png\" class=\"attachment-full size-full wp-image-12531\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-6.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-6-300x183.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-6-1080x659.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-6-768x468.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a14e9 elementor-widget elementor-widget-text-editor\" data-id=\"33a14e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the case of startups, the founder\u2019s personality is often inextricably linked to that of the brand and his\/her voice adds to the overall credibility of the brand.<br \/><br \/>What also works in the case of Zomato is that the founder Deepinder Goyal does not shy away from voicing his opinion and taking a stance if need be.<br \/><br \/>For instance, when a user refused to take delivery because the delivery partner was not of his religion, Deepinder tweeted this:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bfe00 elementor-widget elementor-widget-image\" data-id=\"81bfe00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"672\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3.jpg\" class=\"attachment-full size-full wp-image-12525\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-300x168.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-1080x605.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-3-768x430.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0e33 elementor-widget elementor-widget-text-editor\" data-id=\"71d0e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A forceful, clear, and succinct message from the founder, made Zomato instantly well-liked by a large section of its consumers.<br \/><br \/>Deepinder has also always led from the front when it comes to laying down the vision for Zomato and communicating it to the customers and stakeholders &#8211; like a recent company-wide post laying out his vision for Zomato&#8217;s future:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356aae4 elementor-widget elementor-widget-text-editor\" data-id=\"356aae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8220;Now that the Zomato Blinkit deal is approved, we have three companies- Zomato, Blinkit and Hyperpure \u2013 in the order of business size\/impact. In addition to these three, we also have Feeding India. We are now at a stage of life where we are maturing from running (more or less) a single business to running multiple large companies&#8230; We are transitioning from a company where I was the CEO to a place where we will have multiple CEOs running each of our businesses, all acting as peers to each other, and working as a super team with each other towards building a single large and seamless organization.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fc9e0 elementor-widget elementor-widget-text-editor\" data-id=\"97fc9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>His live commentary around high-stake events like New Years\u2019 Eve when order volume is organically high gives us a peek into all the action and energy inside Zomato, offering almost minute-by-minute updates from Ground Zero:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7328d9 elementor-widget elementor-widget-image\" data-id=\"d7328d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"620\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-8.png\" class=\"attachment-full size-full wp-image-12533\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-8.png 793w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-8-300x235.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-8-768x600.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ec2dd elementor-widget elementor-widget-heading\" data-id=\"07ec2dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personality and tone<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21d94 elementor-widget elementor-widget-text-editor\" data-id=\"cb21d94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to content creation, consumers cherish consistency. Once a brand establishes its identity using a mix of distinctive tone of voice and vocabulary, point of view, style and design language, it develops a personality of its own in the consumers\u2019 minds. The sharper and more consistent (across ALL touchpoints) the personality, the more distinctive and memorable the brand will be. Ideally, when consumers see a piece of content created by these brands, they should immediately think, \u201cThis looks like something brand X would say!\u201d<br \/><br \/>And Zomato has mastered this tenet across the digital platforms it is present on.<br \/><br \/>Zomato has a youthful, witty, approachable voice, and a masterful way with puns. This has almost become signature Zomato \u2013 even to the point of inspiring many other brands to try this out. Combined with its penchant for keeping on top of all pop and cultural trends, it comes across as a brand that\u2019s totally clued in and is a conversational wizard.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c199692 elementor-widget elementor-widget-image\" data-id=\"c199692\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1932\" height=\"928\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9.png\" class=\"attachment-full size-full wp-image-12534\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9.png 1932w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9-300x144.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9-1080x519.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9-768x369.png 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-9-1536x738.png 1536w\" sizes=\"(max-width: 1932px) 100vw, 1932px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a160ac1 elementor-widget elementor-widget-heading\" data-id=\"a160ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapting content to medium<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d19af elementor-widget elementor-widget-text-editor\" data-id=\"07d19af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A cardinal rule of content marketing is that each medium (or channel) has its own personality, quirks, unwritten rules, and expectations and brands need to consider this nuance. Very often brands make the mistake of using the same form of content across channels to save on time, creativity and money. It almost always results in force-fitted content that at best gets ignored or at worst, gets ridiculed.<br \/><br \/>Zomato has always been careful to curate its content to fit the channel. With the right dose of creativity, this results in share-worthy content that people actually look forward to. An interesting example of this is Zomato\u2019s emails. How many brands do we know of whose emails are actually fun to open and read?<br \/><br \/>Zomato\u2019s emailers stay true to its slightly fun, friendly, punny, irreverent tonality and are never just transactional like some of the other brand emailers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c6f9f elementor-widget elementor-widget-image\" data-id=\"b4c6f9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad4367 elementor-widget elementor-widget-text-editor\" data-id=\"dad4367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato has even managed to cleverly use Linkedin as a marketing medium. At first glance, Linkedin, a serious professional channel may not seem well suited to a food discovery and delivery platform, and that too one with as playful a tone of voice as Zomato. But Zomato has emerged as a stellar example of how a brand should crack LinkedIn.<br \/><br \/>Staying true to its propensity to adapt its content to the channel, Zomato has found a sweet spot at the intersection of the drudgery of work and the joy of food, creating engaging content that\u2019s consistent with both the brands\u2019 tonality and channel nuance:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a7d87 elementor-widget elementor-widget-image\" data-id=\"89a7d87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8614f elementor-widget elementor-widget-text-editor\" data-id=\"9f8614f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On Twitter, Zomato taps into cultural and topical events to create engaging content and is also great at initiating engaging brand banter.<br \/><br \/>A brilliant example of this was when Zomato started a tweeting frenzy that lasted for days when it exhorted customers to stop doing exactly what would drive up its revenue \u2013 ordering food in. A lot of brands got in on the fun and turned this tweet into a long-lasting banter which was endearing and entertaining in equal measures.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1f7b elementor-widget elementor-widget-image\" data-id=\"f7b1f7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-14.png\" class=\"attachment-full size-full wp-image-12539\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-14.png 954w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-14-239x300.png 239w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-14-859x1080.png 859w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-14-768x966.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e798c elementor-widget elementor-widget-text-editor\" data-id=\"93e798c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato\u2019s IG account goes to the extent of describing itself as a 90% meme account, which is precisely the type of content that finds the most traction on IG nowadays. Zomato\u2019s reels game is also on point, delivering engaging and amusing takes of trending topics while staying true to its category (food) and tonality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5d788 elementor-widget elementor-widget-image\" data-id=\"1e5d788\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"728\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-1.jpg\" class=\"attachment-full size-full wp-image-12541\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-1.jpg 728w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-1-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-1-150x150.jpg 150w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c907003 elementor-widget elementor-widget-image\" data-id=\"c907003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-4.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54a0b5 elementor-widget elementor-widget-text-editor\" data-id=\"d54a0b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato uses emailers, ads and push notifications to sell products with clear CTA, but reserves Twitter, LinkedIn and IG to just connect with and entertain consumers to drive engagement. Clearly defining your social media strategy and assigning clear roles for different channels go a long way towards crafting purposeful communication.<br \/><br \/>YouTube is a medium where Zomato has literally morphed into a major content creator, with high production value content married with creative ideas that set it apart from the competition.<br \/><br \/>A case in point is the Table for Two video series hosted by Zomato brand manager and influencer Sahiba Bali, featuring celebrities, including Bollywood stars promoting their upcoming films (RRR, Gehraiyan).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879d1b7 elementor-widget elementor-widget-image\" data-id=\"879d1b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"341\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-12.png\" class=\"attachment-full size-full wp-image-12537\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-12.png 655w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-12-300x156.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e909db elementor-widget elementor-widget-text-editor\" data-id=\"0e909db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another example is the Sunday Brunch video series created in partnership between Zomato and Curly Tales, featuring YouTuber and social media influencer Kamiya Jani.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962318f elementor-widget elementor-widget-image\" data-id=\"962318f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-5.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00580fd elementor-widget elementor-widget-text-editor\" data-id=\"00580fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato has also collaborated with JordIndian in the past, as a way to appeal to a younger audience who frequently order in food.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a43289 elementor-widget elementor-widget-image\" data-id=\"1a43289\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"596\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11.png\" class=\"attachment-full size-full wp-image-12536\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11.png 1149w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11-300x156.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11-1080x560.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11-768x398.png 768w\" sizes=\"(max-width: 1149px) 100vw, 1149px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0effe34 elementor-widget elementor-widget-text-editor\" data-id=\"0effe34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In another case, Zomato\u2019s YouTube bumper ads were panned by consumers due to their high frequency. However, in a brilliant marketing twist, Zomato turned the criticism on its head by converting it into an engaging contest by asking users to send in their own Zomato ads instead, which went viral and helped the brand create a lot of UGC (user-generated content).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34330cf elementor-widget elementor-widget-image\" data-id=\"34330cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"384\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-5.jpg\" class=\"attachment-full size-full wp-image-12529\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-5.jpg 597w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-5-300x193.jpg 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7729cb elementor-widget elementor-widget-heading\" data-id=\"e7729cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D2C \u2013 Data to Creative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8817ad5 elementor-widget elementor-widget-text-editor\" data-id=\"8817ad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato has a very strong engineering core, and it cleverly utilizes the tons of data it collects from its consumers daily by integrating it into its content marketing. Right from enabling Deepinder to live tweet Zomato\u2019s OPM (orders per minute) data to collating national ordering data to create food maps of India, Zomato content team are experts at turning data into share-worthy creatives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfc597 elementor-widget elementor-widget-image\" data-id=\"7bfc597\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"710\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content.png\" class=\"attachment-full size-full wp-image-12540\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content.png 790w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-300x270.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-768x690.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caaee94 elementor-widget elementor-widget-heading\" data-id=\"caaee94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empathy \u2013 Shedding light on the human stakeholders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed2098 elementor-widget elementor-widget-text-editor\" data-id=\"eed2098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zomato has also always had a policy of making champions out of its stakeholders like delivery partners and restauranteurs. Its Humans of Zomato series features its delivery partners and tells the story of their challenges and path forward. Zomato was also hailed for coming forward to help a Delhi based road side eatery owner get listed on its platform and drive his business (Baba ka Dhaba).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64974d5 elementor-widget elementor-widget-image\" data-id=\"64974d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"312\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-10.png\" class=\"attachment-full size-full wp-image-12535\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-10.png 651w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-10-300x144.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d5cd0 elementor-widget elementor-widget-image\" data-id=\"c6d5cd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"429\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-13.png\" class=\"attachment-full size-full wp-image-12538\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-13.png 755w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-13-300x170.png 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2537e31 elementor-widget elementor-widget-heading\" data-id=\"2537e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Takeout\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77313c elementor-widget elementor-widget-text-editor\" data-id=\"c77313c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While its online content game has been on point so far, it has not had similar success when it comes to TV. Zomato has been unimaginative and even tone-deaf when it comes to its TV ads, failing to translate the cutting-edge creativeness of its digital campaigns onto TV. For instance, the Hrithik Roshan and Katrina Kaif ads featuring delivery partners was widely criticized by social media critics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f184c6 elementor-widget elementor-widget-image\" data-id=\"7f184c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"586\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-7.png\" class=\"attachment-full size-full wp-image-12532\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-7.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-7-300x147.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-7-1080x527.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-7-768x375.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dbf84 elementor-widget elementor-widget-text-editor\" data-id=\"16dbf84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So overall, barring a few missteps, Zomato has consistently delivered on the SPADE model in cooking up its content, and it has churned out one well-cooked dish after another as far as content marketing is concerned. Here\u2019s to more tasty content from Zomato in the future!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction \u2013 Discovering the recipe Back in July 2012, the then VP Marketing of Zomato, Pramod Rao, said something quite interesting, and frankly, quite revolutionary for the time. In an interview with Social Samosa, he said, \u201cSocial networks are a means of communication and not an advertising platform. Communicating with fans and followers makes a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T09:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1149\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"How Zomato delivers great content every time\",\"datePublished\":\"2022-10-13T09:57:13+00:00\",\"dateModified\":\"2022-10-13T09:57:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\"},\"wordCount\":1673,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Spotlight (Case Studies)\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\",\"name\":\"How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2022-10-13T09:57:13+00:00\",\"dateModified\":\"2022-10-13T09:57:13+00:00\",\"description\":\"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winnerbrands.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Zomato delivers great content every time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winnerbrands.in\/#website\",\"url\":\"https:\/\/winnerbrands.in\/\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"description\":\"Helping brands leverage the power of top marketing talent\",\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winnerbrands.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winnerbrands.in\/#organization\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"url\":\"https:\/\/winnerbrands.in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"contentUrl\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"width\":310,\"height\":56,\"caption\":\"WinnerBrands -  Helping brands leverage the power of top marketing talent\"},\"image\":{\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/winnerbrands\",\"https:\/\/twitter.com\/WinnerBrandsCo\",\"https:\/\/medium.com\/WinnerBrands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\",\"name\":\"akhil_academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"caption\":\"akhil_academy\"},\"url\":\"https:\/\/winnerbrands.in\/author\/akhil_academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/","og_locale":"en_GB","og_type":"article","og_title":"How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent","og_description":"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.","og_url":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/","og_site_name":"WinnerBrands - Helping brands leverage the power of top marketing talent","article_publisher":"https:\/\/www.facebook.com\/winnerbrands","article_published_time":"2022-10-13T09:57:13+00:00","og_image":[{"width":1149,"height":596,"url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/10\/How-Zomato-delivers-great-content-11.png","type":"image\/png"}],"author":"akhil_academy","twitter_card":"summary_large_image","twitter_creator":"@WinnerBrandsCo","twitter_site":"@WinnerBrandsCo","twitter_misc":{"Written by":"akhil_academy","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#article","isPartOf":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/"},"author":{"name":"akhil_academy","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3"},"headline":"How Zomato delivers great content every time","datePublished":"2022-10-13T09:57:13+00:00","dateModified":"2022-10-13T09:57:13+00:00","mainEntityOfPage":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/"},"wordCount":1673,"commentCount":4,"publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"articleSection":["Brand Spotlight (Case Studies)"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/","url":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/","name":"How Zomato delivers great content every time - WinnerBrands - Helping brands leverage the power of top marketing talent","isPartOf":{"@id":"https:\/\/winnerbrands.in\/#website"},"datePublished":"2022-10-13T09:57:13+00:00","dateModified":"2022-10-13T09:57:13+00:00","description":"Zomato focuses on leveraging the trends in the market and uniquely connecting them to the brand. Read more here about Zomato content marketing strategy.","breadcrumb":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/how-zomato-delivers-great-content-every-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winnerbrands.in\/"},{"@type":"ListItem","position":2,"name":"How Zomato delivers great content every time"}]},{"@type":"WebSite","@id":"https:\/\/winnerbrands.in\/#website","url":"https:\/\/winnerbrands.in\/","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Helping brands leverage the power of top marketing talent","publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winnerbrands.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winnerbrands.in\/#organization","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","url":"https:\/\/winnerbrands.in\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/","url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","contentUrl":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","width":310,"height":56,"caption":"WinnerBrands -  Helping brands leverage the power of top marketing talent"},"image":{"@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winnerbrands","https:\/\/twitter.com\/WinnerBrandsCo","https:\/\/medium.com\/WinnerBrands"]},{"@type":"Person","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3","name":"akhil_academy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","caption":"akhil_academy"},"url":"https:\/\/winnerbrands.in\/author\/akhil_academy\/"}]}},"_links":{"self":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12521"}],"collection":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/comments?post=12521"}],"version-history":[{"count":0,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media\/12536"}],"wp:attachment":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media?parent=12521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/categories?post=12521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/tags?post=12521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}