{"id":12965,"date":"2022-11-17T19:04:33","date_gmt":"2022-11-17T13:34:33","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=12965"},"modified":"2022-11-17T19:04:33","modified_gmt":"2022-11-17T13:34:33","slug":"boat-baby-ko-bass-pasand-hain","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/","title":{"rendered":"Baby ko Bass Pasand Hain &#8211; the resounding success story of boAt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12965\" class=\"elementor elementor-12965\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13bc353 elementor-widget elementor-widget-text-editor\" data-id=\"13bc353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Launched in 2016, boAt has become a well-recalled and highly celebrated startup brand in a short span of 6 years. Businesswise too, boAt is sailing pretty in the market \u2013 leading the Indian wearables market with a 34.3% market share in 2022, growing at a 76.6% y-o-y rate.\u00b9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9390b elementor-widget elementor-widget-image\" data-id=\"cd9390b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2.jpg\" class=\"attachment-full size-full wp-image-12979\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt\u2019s rise to this success has not been by accident.<br \/><br \/>In a market cluttered by a host of players- ranging from aspirational global brands to a range of undifferentiated, commoditized products selling at a throw-away price, boAt clearly stands out. <br \/><br \/>Let\u2019s see how.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Understanding the consumer landscape\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is an unwritten class system in the world of brand marketing. Brands are conveniently classified as \u2018mass\u2019, \u2018premium\u2019, \u2018prestige,\u2019 \u2018luxury\u2019, and a myriad collection of subsegments in between.<br \/><br \/>In this world of brand classes, consumers with higher purchase capacity are \u2018entitled\u2019 to a better brand experience (quality, warranty, customer service, quick complaint resolution etc.).<br \/><br \/>However, this is being challenged today.<br \/><br \/>The new age digital native consumers demand the best of both worlds \u2013 better quality AND affordability, value AND drool worthiness. And in the world of sound gadgets, this same consumer was demanding high-quality products that were both bragworthy and affordable.<br \/><br \/>The trouble was, no one was really catering to them.<br \/><br \/>During his stint at JBL, where he was a sales director, Aman recognized the changing consumer trends in the sound gadget space and decided to capitalize on it. This is when he met his co-founder, Sameer Mehta (through a mutual friend), another tech and audio enthusiast. Sameer, with his expertise in operations and back end-processes, perfectly complemented Aman, who had a great pulse of the market. Together, their combination became a powerful force.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4261139 elementor-widget elementor-widget-image\" data-id=\"4261139\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"371\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1.jpg\" class=\"attachment-full size-full wp-image-12977\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1.jpg 612w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1-300x182.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953c892 elementor-widget elementor-widget-heading\" data-id=\"953c892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Listening to the consumers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt\u2019s core consumer catchment is in the early 20s to mid 30s age bracket \u2013 savvy consumers who seek trendy and smart gadgets that help them maximize features within their price limit.<br \/><br \/>They research their product choices heavily, looking to aggregate information from a variety of sources, like reviews, recommendations, influencer opinions, product spec comparisons, etc.<br \/><br \/>They also love to share their discoveries to garner peer recognition. Their adoption of a brand or its products is often instrumental in bringing it into the mainstream.<br \/><br \/>boAt\u2019s success lay in deeply understanding these consumers, staying on top of the trends that impacted them, and unearthing strong consumer insights that governed their behavior.<br \/><br \/>The consumers that boAt targets view gadgets as a form of self-expression that enhances their overall personality. And gadgets being a passion point for them, they not only want to consistently remain on top of latest trends and features but also upgrade from time to time. But this is clearly not possible with high-end, expensive brands.<br \/><br \/>And that\u2019s where boAt came in with its promise to combine passion with practicality \u2013 offering stylish, well-designed, feature-rich products at compelling price points and creating an aspirational world for its consumers.<br \/><br \/>Another key observation about these consumers, which governed the early technical product innovation choices of boAt, was the fact that typical Indian consumers enjoy high bass in their music. Due to cultural and regional music influences, the punchy, rhythmic beats of Indian music is complemented best by high bass, so boAt took care to optimize their audio products for bass.<br \/><br \/>This deep understanding of target consumers and their needs has been critical to boAt\u2019s growth strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb42dbd elementor-widget elementor-widget-heading\" data-id=\"bb42dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting the fundamentals right\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c716f elementor-widget elementor-widget-heading\" data-id=\"61c716f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  A brand identity that resonates with the consumers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a62b elementor-widget elementor-widget-text-editor\" data-id=\"e21a62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The name boAt, along with its distinctive logo is unique and catchy. The imaginative name cues signals of getting lost in the world of music and going on one\u2019s own journey in step with the rhythm, which is a feeling all music lovers relate to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaf580 elementor-widget elementor-widget-image\" data-id=\"6aaf580\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"303\" height=\"166\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-12.png\" class=\"attachment-full size-full wp-image-12975\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-12.png 303w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-12-300x164.png 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a81c39 elementor-widget elementor-widget-text-editor\" data-id=\"7a81c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And this naming philosophy also extends to individual products. For instance, boAt\u2019s lineup of wireless earbuds is named \u2018Airdopes\u2019, a clear use of the youth lingo \u2018dope\u2019 to refer to uber cool ideas or products. Similar thought has gone into naming their \u2018Stone\u2019 speaker series and \u2018Rockerz\u2019 over-ear headphones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a899b4 elementor-widget elementor-widget-image\" data-id=\"3a899b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1758240 elementor-widget elementor-widget-text-editor\" data-id=\"1758240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The fun, irreverent rebel-like tone of voice is quite consistent across brand touchpoints and nicely trickles down from its product names to content.<br \/><br \/>boAt has a maximalist design philosophy, with an explosion of brand colours supporting content which is written in the lingo of its target consumer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b7f69 elementor-widget elementor-widget-image\" data-id=\"86b7f69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"954\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2.png\" class=\"attachment-full size-full wp-image-12980\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-300x239.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-1080x859.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-2-768x611.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b974aae elementor-widget elementor-widget-heading\" data-id=\"b974aae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.  boAtheads \u2013 a community that grooves to the same beat\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604f9f4 elementor-widget elementor-widget-text-editor\" data-id=\"604f9f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt has carefully nurtured a community-feel around its products. For instance, its consumers are called boAtheads (the brand claims there are 3 mn boAtheads now\u00b2).<br \/><br \/>In a category where word-of-mouth recommendation and user reviews play a huge role in driving adoption, giving a common lingo to users and making them feel like they are part of a \u2018Tribe\u2019 can give a real boost to the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454e1dd elementor-widget elementor-widget-image\" data-id=\"454e1dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"659\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-4.png\" class=\"attachment-full size-full wp-image-12967\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-4.png 953w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-4-300x207.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-4-768x531.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a2aaf elementor-widget elementor-widget-heading\" data-id=\"36a2aaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Letting the product sing the brand tune\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806305c elementor-widget elementor-widget-text-editor\" data-id=\"806305c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt set sail with a product that showed how well they understood their consumer.<br \/><br \/>For instance, expensive yet fragile iPhone charging cables had been a long-standing pain point of consumers. boAt addressed this with one of its initial offerings- sturdy iPhone charging cables made with a durable material that did not twist into loops or break easily. This caught the attention of its target consumer and was a runaway hit.<br \/><br \/>boAt then followed it up with its range of audio products.<br \/><br \/>Since these consumers love to flaunt and evangelize their product choices, boAt approached the category with a fashion + lifestyle lens, designing its products (style, color, shape etc.) in a way that made it easier for its consumers to flaunt them as fashion accessories, thus generating organic word of mouth. It is not uncommon to see youngsters wearing clearly identifiable, colorful boAt products in public spaces. This natural, organic virality has really helped the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500ae20 elementor-widget elementor-widget-image\" data-id=\"500ae20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"593\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-13.png\" class=\"attachment-full size-full wp-image-12976\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-13.png 970w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-13-300x183.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-13-768x470.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46eec1 elementor-widget elementor-widget-text-editor\" data-id=\"e46eec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to gadgets, unboxing has become a big moment of truth and boAt is fully cognizant of that. Hence it has added small touches that enhance its unboxing experience.<br \/><br \/>From a trendily designed packaging to a welcome note that invites users to join the boAthead community, the 1-year warranty (that is generally not available at this price point) to the free boAthead stickers that come along with each product, boAt gives its users a distinct unboxing experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f2a6 elementor-widget elementor-widget-image\" data-id=\"6d8f2a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"547\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-5.png\" class=\"attachment-full size-full wp-image-12968\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-5.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-5-300x137.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-5-1080x492.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-5-768x350.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bd3c4 elementor-widget elementor-widget-heading\" data-id=\"01bd3c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Product strategy that hits all the right notes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29120d elementor-widget elementor-widget-text-editor\" data-id=\"a29120d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt clearly wants to be more than just a sound gadget brand. It seeks to become a lifestyle brand that caters to multiple consumer passion points while still maintaining its distinctive iconoclastic imagery. The brand&#8217;s foray into smartwatches is a proof of this.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8176fb elementor-widget elementor-widget-heading\" data-id=\"d8176fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Marketing strategy that creates a beautiful symphony\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd52ddb elementor-widget elementor-widget-text-editor\" data-id=\"cd52ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From the outset, boAt&#8217;s marketing approach used a 360-degree communication strategy that was uniquely designed to reflect the brand\u2019s personality. This resulted in marketing communication choices across platforms that were uniquely designed to appeal to boAt\u2019s consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e115033 elementor-widget elementor-widget-text-editor\" data-id=\"e115033\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>a) Multi celebrity endorsements<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d78085 elementor-widget elementor-widget-text-editor\" data-id=\"0d78085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is perhaps where boAt displayed the most innovative approach to marketing communications.<br \/><br \/>boAt pioneered a multi celebrity brand endorsement model that hinged on taking bets on rising talents in the fields of entertainment, cricket, and music (key passion points of its target consumer segment). boAt took a punt on rising stars like Hardik Pandya, Kiara Advani, and Kartik Aryan before they became the household names they are today.<br \/><br \/>Betting on a celebrity before he or she becomes a household name is a risky proposition. boAt needs to be given credit for its intuition in identifying and betting on promising talent.<br \/><br \/>By bringing on-board a host of young, high-potential talent from different fields, boAt positioned itself as a dynamic and youthful player- a David among the Goliaths that brought a disruptive blend of style, price, features and quality in a space dominated by expensive legacy brands.<br \/><br \/>boAt\u2019s success in the wearables market mirrored the success of these celebs, making it a curious and interesting parallel journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a152b elementor-widget elementor-widget-image\" data-id=\"f2a152b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"928\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3.jpg\" class=\"attachment-full size-full wp-image-12981\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3-300x232.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3-1080x835.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3-768x594.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370f8d3 elementor-widget elementor-widget-text-editor\" data-id=\"370f8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>b) Social Media<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9355e2 elementor-widget elementor-widget-text-editor\" data-id=\"d9355e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In keeping with the media consumption habits of its key target segment, boAt\u2019s marketing budget is almost exclusively digital.<br \/><br \/>From 2018 onwards, boAt has tried to make use of IPL as a springboard to activate its digital presence. From being the official audio partner of 2 IPL teams in 2018 to currently being the audio partner to four, boAt has consistently leveraged its association with India\u2019s most salient sporting event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712a208 elementor-widget elementor-widget-image\" data-id=\"712a208\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"759\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-7.png\" class=\"attachment-full size-full wp-image-12970\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-7.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-7-300x190.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-7-1080x683.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-7-768x486.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edef282 elementor-widget elementor-widget-text-editor\" data-id=\"edef282\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The interesting aspect about boAt\u2019s marketing strategy is that they are not just limited to tried and tested properties like IPL. True to its disruptor credentials, boAt doesn\u2019t shy away from trying out what is new and trending in the marketing space.<\/p><p>For instance, boAt was also the first Indian wearables brand to host a K-Pop concert in the Metaverse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40aa357 elementor-widget elementor-widget-image\" data-id=\"40aa357\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"469\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-8.png\" class=\"attachment-full size-full wp-image-12971\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-8.png 922w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-8-300x153.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-8-768x391.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84be15a elementor-widget elementor-widget-text-editor\" data-id=\"84be15a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>boAt has also partnered with India\u2019s first meta influencer KYRA to introduce a new range of Rockerz headphones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9767ca elementor-widget elementor-widget-video\" data-id=\"d9767ca\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vM84Jmavkqs&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe2fd3 elementor-widget elementor-widget-text-editor\" data-id=\"dbe2fd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardless of the outcome, moves like these reflect boAt\u2019s openness to experiment and try new things that are still on the fringes of innovation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2194c elementor-widget elementor-widget-text-editor\" data-id=\"dd2194c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>c) Brand Collaborations<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d549cd elementor-widget elementor-widget-text-editor\" data-id=\"4d549cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In yet another effort to appeal to its target segment, boAt has partnered with brands that enjoy support and patronage by its target consumers. These partnerships were carefully selected to maximize the synergy with codes of fashion and lifestyle that boAt wants to establish.<br \/><br \/>For instance, boAt partnered with celebrated designer Masaba to create a range of headsets. boAt also partnered with the popular beer brand Bira to launch \u2018BOOM\u2019, a limited edition lineup of headphones and Bluetooth speakers.<br \/><br \/>The brand has also joined hands recently with Cult.Fit to launch a new initiative called \u2018Fitness Xtended\u2019 that allows boAt\u2019s smart wearables owners to access 6 week at home workout programmes from Cult.Fit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9278b elementor-widget elementor-widget-image\" data-id=\"9d9278b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"625\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-6.png\" class=\"attachment-full size-full wp-image-12969\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-6.png 936w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-6-300x200.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-6-768x513.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b7c02 elementor-widget elementor-widget-image\" data-id=\"20b7c02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"571\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-9.png\" class=\"attachment-full size-full wp-image-12972\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-9.png 1133w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-9-300x151.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-9-1080x544.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-9-768x387.png 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b50414d elementor-widget elementor-widget-text-editor\" data-id=\"b50414d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The masterstroke of boAt\u2019s brand collaborations was their tie up with Lakme Fashion Week where models walked the ramp wearing boAt audio devices. This was not just a first in the category, but it was also organized during the very early days of boat. Clearly, a maverick move that signaled the brand\u2019s ambition to establish itself as a youth fashion icon.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7780e elementor-widget elementor-widget-image\" data-id=\"cb7780e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-3.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b60f7a elementor-widget elementor-widget-text-editor\" data-id=\"2b60f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>d) Aman\u2019s Shark Tank appearance<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d5d93 elementor-widget elementor-widget-text-editor\" data-id=\"e5d5d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aman turbocharged boAt\u2019s national awareness with his appearance on the Indian version of the popular TV show, Shark Tank. He brought his charm, enthusiasm, and authentic self to the show, endearing himself to the audience and in the process, boAt as well. The show did a great job of creating a perception of boAt as one of the poster boys of the blooming Indian startup scene, thereby greatly helping the brand gather earned media. The various memes that cropped up with Aman in them also helped to establish a \u201ccool, with-it\u201d image for boAt, which is exactly in line with their target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d1ce0 elementor-widget elementor-widget-image\" data-id=\"13d1ce0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"346\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-11.png\" class=\"attachment-full size-full wp-image-12974\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-11.png 617w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-11-300x168.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748f97a elementor-widget elementor-widget-heading\" data-id=\"748f97a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary \u2013 the final notes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68aa415 elementor-widget elementor-widget-text-editor\" data-id=\"68aa415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While boAt has experienced great success so far, as it expands its footprint, the brand might also face some challenges.<\/p><p>Unlike audio tech, wearable tech like smart watches is a category that requires a seamless blend of both hardware as well as software. boAt has proven its capability in the hardware side with its audio tech, but the software for wearable tech could be more challenging to master.<\/p><p>boAt is also planning to shift close to 50% of its production to India in a JV with contract electronics manufacturer Dixon Technologies\u00b3. boAt has so far remained a lean operation by outsourcing manufacturing and focusing primarily on product design and brand building. This move will force boAt to divert some of its attention to managing the increased complexities of operations. It remains to be seen how well boAt manages it.<\/p><p>In order to fast-track its growth, boAt will eventually have to strengthen its offline play considerably. Currently, only 15% of its total sales come from offline\u2074, \u201cWe were a late entrant [to smartwatches], and focused only on the Rs 2,000-3,000 price point with a limited portfolio. We also didn\u2019t have a strong enough offline presence for the smartwatch category,\u201d said Vivek Gambhir during an interview\u2075.<\/p><p>Having said that, boAt\u2019s success story plus its innovative product and pricing strategy have definitely disrupted the category.<\/p><p>In fact, the brand also forced established global players to introduce affordable product lineups in India.<\/p><p>Even Harvard has acknowledged boAt\u2019s success, by creating a case study on boAt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9647d77 elementor-widget elementor-widget-image\" data-id=\"9647d77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"461\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-10.png\" class=\"attachment-full size-full wp-image-12973\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-10.png 459w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-10-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-10-150x150.png 150w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad8b54 elementor-widget elementor-widget-text-editor\" data-id=\"6ad8b54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a category with a high potential to devolve into a race to the bottom on pricing and discounts, boAt has managed to create a brand for itself by understanding its consumer thoroughly and creating a signature user experience for them across all touchpoints.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf746a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbf746a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfade75 elementor-widget elementor-widget-heading\" data-id=\"bfade75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sources:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0e33 elementor-widget elementor-widget-text-editor\" data-id=\"71d0e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.news18.com\/news\/tech\/wearable-category-growing-rapidly-in-india-boat-was-market-leader-in-q2-2022-says-report-5767861.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.news18.com\/news\/tech\/wearable-category-growing-rapidly-in-india-boat-was-market-leader-in-q2-2022-says-report-5767861.html<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.boat-lifestyle.com\/blogs\/news\/boat-creates-history-becomes-5th-biggest-wearable-brand-in-the-world\" target=\"_blank\" rel=\"noopener\">https:\/\/www.boat-lifestyle.com\/blogs\/news\/boat-creates-history-becomes-5th-biggest-wearable-brand-in-the-world<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.techradar.com\/news\/boat-makes-moves-to-shift-manufacturing-from-china-to-india\" target=\"_blank\" rel=\"noopener\">https:\/\/www.techradar.com\/news\/boat-makes-moves-to-shift-manufacturing-from-china-to-india<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.boat-lifestyle.com\/blogs\/news\/co-founder-aman-gupta-has-plugged-into-a-new-zone-with-boat\" target=\"_blank\" rel=\"noopener\">https:\/\/www.boat-lifestyle.com\/blogs\/news\/co-founder-aman-gupta-has-plugged-into-a-new-zone-with-boat<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/the-captable.com\/2022\/11\/boat-audio-smartwatch-noise-fireboltt\/?utm_source=Newsletter&amp;utm_medium=Daily&amp;__sta=vhg.uosvpxvtcm.bosjtllzjsq%7CHJJ&amp;__stm_medium=email&amp;__stm_source=smartech\" target=\"_blank\" rel=\"noopener\">https:\/\/the-captable.com\/2022\/11\/boat-audio-smartwatch-noise-fireboltt\/?utm_source=Newsletter&amp;utm_medium=Daily&amp;__sta=vhg.uosvpxvtcm.bosjtllzjsq%7CHJJ&amp;__stm_medium=email&amp;__stm_source=smartech<\/a><\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Launched in 2016, boAt has become a well-recalled and highly celebrated startup brand in a short span of 6 years. Businesswise too, boAt is sailing pretty in the market \u2013 leading the Indian wearables market with a 34.3% market share in 2022, growing at a 76.6% y-o-y rate.\u00b9 boAt\u2019s rise to this success has not [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T13:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"Baby ko Bass Pasand Hain &#8211; the resounding success story of boAt\",\"datePublished\":\"2022-11-17T13:34:33+00:00\",\"dateModified\":\"2022-11-17T13:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\"},\"wordCount\":2138,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Spotlight (Case Studies)\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\",\"name\":\"boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2022-11-17T13:34:33+00:00\",\"dateModified\":\"2022-11-17T13:34:33+00:00\",\"description\":\"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.\",\"breadcrumb\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winnerbrands.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Baby ko Bass Pasand Hain &#8211; the resounding success story of boAt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winnerbrands.in\/#website\",\"url\":\"https:\/\/winnerbrands.in\/\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"description\":\"Helping brands leverage the power of top marketing talent\",\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winnerbrands.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winnerbrands.in\/#organization\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"url\":\"https:\/\/winnerbrands.in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"contentUrl\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"width\":310,\"height\":56,\"caption\":\"WinnerBrands -  Helping brands leverage the power of top marketing talent\"},\"image\":{\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/winnerbrands\",\"https:\/\/twitter.com\/WinnerBrandsCo\",\"https:\/\/medium.com\/WinnerBrands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\",\"name\":\"akhil_academy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g\",\"caption\":\"akhil_academy\"},\"url\":\"https:\/\/winnerbrands.in\/author\/akhil_academy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/","og_locale":"en_GB","og_type":"article","og_title":"boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent","og_description":"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.","og_url":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/","og_site_name":"WinnerBrands - Helping brands leverage the power of top marketing talent","article_publisher":"https:\/\/www.facebook.com\/winnerbrands","article_published_time":"2022-11-17T13:34:33+00:00","og_image":[{"width":612,"height":371,"url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Baby-ko-Bass-Pasand-Hain-1.jpg","type":"image\/jpeg"}],"author":"akhil_academy","twitter_card":"summary_large_image","twitter_creator":"@WinnerBrandsCo","twitter_site":"@WinnerBrandsCo","twitter_misc":{"Written by":"akhil_academy","Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#article","isPartOf":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/"},"author":{"name":"akhil_academy","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3"},"headline":"Baby ko Bass Pasand Hain &#8211; the resounding success story of boAt","datePublished":"2022-11-17T13:34:33+00:00","dateModified":"2022-11-17T13:34:33+00:00","mainEntityOfPage":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/"},"wordCount":2138,"commentCount":1,"publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"articleSection":["Brand Spotlight (Case Studies)"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/","url":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/","name":"boAt \u2013 Baby ko Bass Pasand Hain - WinnerBrands - Helping brands leverage the power of top marketing talent","isPartOf":{"@id":"https:\/\/winnerbrands.in\/#website"},"datePublished":"2022-11-17T13:34:33+00:00","dateModified":"2022-11-17T13:34:33+00:00","description":"Want to know about Boat\u2019s success? Read this FreeFlowing article about how boAt grew by creating a delightful user experience for its consumers across all touchpoints.","breadcrumb":{"@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/winnerbrands.in\/brand-spotlight-case-studies\/boat-baby-ko-bass-pasand-hain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winnerbrands.in\/"},{"@type":"ListItem","position":2,"name":"Baby ko Bass Pasand Hain &#8211; the resounding success story of boAt"}]},{"@type":"WebSite","@id":"https:\/\/winnerbrands.in\/#website","url":"https:\/\/winnerbrands.in\/","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Helping brands leverage the power of top marketing talent","publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winnerbrands.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winnerbrands.in\/#organization","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","url":"https:\/\/winnerbrands.in\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/","url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","contentUrl":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","width":310,"height":56,"caption":"WinnerBrands -  Helping brands leverage the power of top marketing talent"},"image":{"@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winnerbrands","https:\/\/twitter.com\/WinnerBrandsCo","https:\/\/medium.com\/WinnerBrands"]},{"@type":"Person","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3","name":"akhil_academy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65cc565f49a4f52fd3b92df11c07f78f?s=96&d=mm&r=g","caption":"akhil_academy"},"url":"https:\/\/winnerbrands.in\/author\/akhil_academy\/"}]}},"_links":{"self":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12965"}],"collection":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/comments?post=12965"}],"version-history":[{"count":0,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/12965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media\/12977"}],"wp:attachment":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media?parent=12965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/categories?post=12965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/tags?post=12965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}