{"id":13007,"date":"2022-11-21T16:02:41","date_gmt":"2022-11-21T10:32:41","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=13007"},"modified":"2022-11-21T16:02:41","modified_gmt":"2022-11-21T10:32:41","slug":"fast-cheap-and-viral-how-to-create-game-changing-content-on-a-shoestring-budget","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/lessons-from-experts\/fast-cheap-and-viral-how-to-create-game-changing-content-on-a-shoestring-budget\/","title":{"rendered":"Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13007\" class=\"elementor elementor-13007\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd9390b elementor-widget elementor-widget-image\" data-id=\"cd9390b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Fast-Cheap-and-Viral.jpeg\" class=\"attachment-full size-full wp-image-13010\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Fast-Cheap-and-Viral.jpeg 720w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Fast-Cheap-and-Viral-300x300.jpeg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Fast-Cheap-and-Viral-150x150.jpeg 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Every company today is a media company \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a468f5 elementor-widget elementor-widget-image\" data-id=\"6a468f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Media-company.png\" class=\"attachment-full size-full wp-image-13012\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Media-company.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Media-company-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Media-company-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Media-company-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For any startup founder who wants to build a brand, you need to part of conversations on social media, because that is where the audience is, and that is where they are engaged. If all companies think like media companies, they will realise that their content approach is derived from audience behaviour. Then it\u2019s about engaging users where they are &#8211; on social media . To succeed as a brand on social media you need to churn out regular content. When you think of yourself as a media company it\u2019s not about conventional marketing anymore. It\u2019s about engaging your users and telling them about your kick ass product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cee83 elementor-widget elementor-widget-heading\" data-id=\"f1cee83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Branding today is about relevance, and not recall value \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4261139 elementor-widget elementor-widget-image\" data-id=\"4261139\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Relevance.png\" class=\"attachment-full size-full wp-image-13015\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Relevance.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Relevance-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Relevance-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Relevance-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The traditional marketing thought is only about recall, recall, recall. That will no longer work online. In the same vein, whatever has worked before may no longer work today. In parallel, trust in conventional advertising has also gone down. The audience no longer believes ads, so the idea of recall alone is no longer effective. But social is built around conversations. The more conversations you are a part of, the more relevant you are. As a strategy, recall is about how many eyeballs you get, how much reach you managed. On the other hand, engagement is about touching the heart and getting that share. Like when people illegally download content videos from brands just so that they can share it on WhatsApp. That\u2019s engagement driven by compelling content. <br \/>Marketers who understand that relevance is more important than recall can also save millions of rupees of advertising budgets. Startups can compete with big brands purely on the power of their content. The intent of content is not purchase, it is engagement. Continuous engagement through relevant content can influence purchase decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb42dbd elementor-widget elementor-widget-heading\" data-id=\"bb42dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Content marketing is the exact opposite of advertising <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71d55d elementor-widget elementor-widget-image\" data-id=\"a71d55d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Content-Marketing.png\" class=\"attachment-full size-full wp-image-13018\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Content-Marketing.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Content-Marketing-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Content-Marketing-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Content-Marketing-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a62b elementor-widget elementor-widget-text-editor\" data-id=\"e21a62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Advertising as we know it was about deciding the exact duration of the ads, changing the position of the logo, making it bigger, moving it here or there. The days of Doordarshan, when we had no choice but to watch whatever was being shown, are gone. No one cares about ads anymore; we are too busy in our own lives. We know today that if any brand says something it is just selling itself and nothing more. The reasons for a video being shared by the audience is completely theirs, and has nothing to do with your brand, no matter how popular or endearing. Whether it is the remote control, the alt-tab button, or our thumbs, we don\u2019t hesitate to swipe or change the channel if we see ads, because what we are all essentially looking for is content. So, we have to create content that works is in the interest of the audience. Of course, brand integration should be worked into it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3cb31 elementor-widget elementor-widget-heading\" data-id=\"6b3cb31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. The goal of all marketing content today must be its share worthiness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d631b3 elementor-widget elementor-widget-image\" data-id=\"8d631b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Shareworthiness.png\" class=\"attachment-full size-full wp-image-13016\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Shareworthiness.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Shareworthiness-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Shareworthiness-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Shareworthiness-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1758240 elementor-widget elementor-widget-text-editor\" data-id=\"1758240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we think about content, we don\u2019t think about it as an ad, else we will lose sight of the audience and what can be useful to them. <br \/>To me, marketing is where the audience is. If something is share worthy the audience does the marketing for you. If brands don\u2019t build share worthiness into every step of their marketing approach &#8211; the emails, the videos, the content, every single social media platform the brand is on &#8211; then it will always only be about budgets and numbers and therefore have limited impact. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c444361 elementor-widget elementor-widget-heading\" data-id=\"c444361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Lack of resources is the best motivation to get creative\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f2a34 elementor-widget elementor-widget-image\" data-id=\"37f2a34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Constraints.png\" class=\"attachment-full size-full wp-image-13017\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Constraints.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Constraints-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Constraints-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Constraints-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604f9f4 elementor-widget elementor-widget-text-editor\" data-id=\"604f9f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you can prove an idea without a budget, then if you put money behind it imagine how big it can become. You don\u2019t need money to validate an idea. You need action, execution and time. One of the things I like about startup culture is that we need to earn our marketing budgets. I could not have asked for a budget before I proved what I can do without any money. The production budget depends on where people will watch it. You can make a video in Rs. 8000 and you can make a video in 3L also. If you are making a video that is shown on OTT platforms, big screens or movie halls, at that scale every pixel, every colour is important. But if people are going to watching the video on their hand-held devices we don\u2019t need such high production value. Embrace the constraints and lead with creativity. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8c2a3 elementor-widget elementor-widget-heading\" data-id=\"6c8c2a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Creativity can also be in curation, not necessarily creation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc18437 elementor-widget elementor-widget-image\" data-id=\"dc18437\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Creative-.png\" class=\"attachment-full size-full wp-image-13019\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Creative-.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Creative--300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Creative--150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Creative--768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806305c elementor-widget elementor-widget-text-editor\" data-id=\"806305c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understanding that creativity doesn\u2019t always mean creating something new can solve for a lot of pain and money for young startups. For so many of us storytelling in any form means thinking fiction. We think of a character, then something happens to them, they overcome it, and we have a happy ending where the brand is shown. But content online has a tiny window of 3-6s to make an impact, and these videos are so short because they will be living on social. So fiction doesn\u2019t work, because it needs to have an arc, and some background. It takes too much time to explain. I focus on non-fiction. This doesn\u2019t mean that I make documentaries. For me, non-fiction means extensive audience research. There are also likely to be some things that have already been researched and written, and you can co-opt them into your content. For example, Washington Post had written an article on the kinds of things that Indians carry with them while traveling. They had mentioned things like cooker, pickle bottles, food mixes. We visualised it as a security guard opening a suitcase with all these things packed in it. That video got 8 million views. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dd447 elementor-widget elementor-widget-heading\" data-id=\"83dd447\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. The first idea that comes to your mind is usually the wrong idea\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31412dc elementor-widget elementor-widget-image\" data-id=\"31412dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Idea.png\" class=\"attachment-full size-full wp-image-13011\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Idea.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Idea-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Idea-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Idea-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46eec1 elementor-widget elementor-widget-text-editor\" data-id=\"e46eec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My first idea is usually born out of existing programming, my personal world view. If I execute that it will end up being the same as all that has already been created till now. But if we keep ideating, keep listing pain points, keep thinking, seemingly indefinitely, something worthwhile will come up. Continuous and obsessive curation, of insights and pain points is everything according to me, because this is how ideas are born. Then we don\u2019t need to force them out of somewhere<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f902078 elementor-widget elementor-widget-heading\" data-id=\"f902078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Create content like it\u2019s a selfie - front and centre<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ef2c1 elementor-widget elementor-widget-image\" data-id=\"39ef2c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Mobile-phone-video.png\" class=\"attachment-full size-full wp-image-13013\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Mobile-phone-video.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Mobile-phone-video-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Mobile-phone-video-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Mobile-phone-video-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29120d elementor-widget elementor-widget-text-editor\" data-id=\"a29120d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To me, making videos for mobile screens means that the visuals are adjusted for the mobile device screen &#8211; they are clutter free, and people are able to understand what is happening. The action that is happening has to be front and centre, and it has to clearly understood by any viewer, hence the selfie analogy. I hate it when videos start with text in tiny fonts. As a viewer-I don\u2019t want to have to work to see this video! <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81753b elementor-widget elementor-widget-heading\" data-id=\"b81753b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Outreach is the most underrated strategy for content distribution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbfbd8 elementor-widget elementor-widget-image\" data-id=\"7fbfbd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Distribution.png\" class=\"attachment-full size-full wp-image-13009\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Distribution.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Distribution-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Distribution-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Distribution-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd52ddb elementor-widget elementor-widget-text-editor\" data-id=\"cd52ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you create a video you should validate it before putting budgets behind it. Show it to family and friends. Share it in the office circle. The people who work for the company should care enough to watch and share it. Then if you put budgets behind it there is likely to be some impact. Spending money to promote a video is easier than validating an idea. Journalists, people who run communities, or influencers &#8211; all of them have an audience looking for new content all the time. When you create something you need to let them know. You need to reach out to groups of influencers and journalists who work in fields or have interests related to the idea. This doesn\u2019t mean that you can keep messaging people all the time. If you do that they will block you. You have to again curate whom you reach out to and how you communicate your pitch &#8211; write 1-2 lines about your content, make it stand out enough for the influencers to catch hold of it. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1a7da elementor-widget elementor-widget-heading\" data-id=\"2c1a7da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. If I had to go back in time and give my younger self one piece of advice it would be to invest in personal branding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4914f elementor-widget elementor-widget-image\" data-id=\"5e4914f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Personal-Branding.png\" class=\"attachment-full size-full wp-image-13014\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Personal-Branding.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Personal-Branding-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Personal-Branding-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/11\/Personal-Branding-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d78085 elementor-widget elementor-widget-text-editor\" data-id=\"0d78085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is a myth that personal branding is about tooting your own horn. I want to say that this is not about you. Personal branding is about sharing what you have learnt in your journey. Personal branding is helping the younger version of you &#8211; students, freshers, young colleagues, individuals who are still struggling, figuring it out and climbing the ladder.<br \/>With personal branding you can be known by the work you do and not the company you work for. Our personal identities get so enmeshed with that of the companies we work for that it breeds job insecurity. We have all gone through it. Sharing your personal experiences can be a learning for you, and it can help others, too.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1. Every company today is a media company For any startup founder who wants to build a brand, you need to part of conversations on social media, because that is where the audience is, and that is where they are engaged. If all companies think like media companies, they will realise that they their content [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Content marketing guru Aashish Chopra talks to FreeFlowing about the principles involved in making game-changing marketing content on a shoestring budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/lessons-from-experts\/fast-cheap-and-viral-how-to-create-game-changing-content-on-a-shoestring-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget - 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