{"id":13105,"date":"2022-12-01T20:10:00","date_gmt":"2022-12-01T14:40:00","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=13105"},"modified":"2022-12-01T20:10:00","modified_gmt":"2022-12-01T14:40:00","slug":"the-enigma-of-elon-musk","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/","title":{"rendered":"The enigma of Musk &#8211; and why you shouldn&#8217;t try to emulate him"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13105\" class=\"elementor elementor-13105\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bff97a elementor-widget elementor-widget-image\" data-id=\"4bff97a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"765\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2.png\" class=\"attachment-full size-full wp-image-13089\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2.png 576w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2-226x300.png 226w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701c59a elementor-widget elementor-widget-heading\" data-id=\"701c59a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Perks of Being an Elon Musk\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It is safe to say that Elon Musk is one of the most influential personal brands today.<br \/><br \/>Love him or hate him, it\u2019s difficult to ignore him.<br \/><br \/>A single tweet from him can influence stock markets, cryptocurrency, or even the fate of songs.<strong>\u00b9<\/strong><br \/><br \/>In this age of LinkedIn wars being waged over whether 18-hour work days are ethical or not, Musk is creating his own playbook- clocking in 100-hour work weeks, engaging with customers directly over Twitter, taking responsibility for his mistakes, and firefighting issues on the frontlines.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7ee19 elementor-widget elementor-widget-image\" data-id=\"9c7ee19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"835\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2.jpg\" class=\"attachment-full size-full wp-image-13088\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2.jpg 835w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2-209x300.jpg 209w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2-752x1080.jpg 752w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2-768x1104.jpg 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45751e elementor-widget elementor-widget-image\" data-id=\"e45751e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"764\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4.jpg\" class=\"attachment-full size-full wp-image-13092\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4.jpg 764w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4-191x300.jpg 191w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4-688x1080.jpg 688w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And he isn\u2019t shy about doing it all under full public glare- through his myriad interviews and Twitter pronouncements that create a high media frenzy. Thus, he takes the general public along on his personal journey, and they in turn become invested in knowing the outcome of his adventures.<br \/><br \/>And he doesn\u2019t disappoint them. Almost all of his actions are adventurous and announced with either candidness or humor (sometimes both, as in the \u201clet that sink in\u201d joke about his entrance to the Twitter office as its owner.)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316c22f elementor-widget elementor-widget-image\" data-id=\"316c22f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"672\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1.jpg\" class=\"attachment-full size-full wp-image-13103\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1.jpg 896w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1-300x225.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1-768x576.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611c7da elementor-widget elementor-widget-text-editor\" data-id=\"611c7da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>He does not deal in esoteric \u2018life truths\u2019 like some Silicon Valley philosophers, or complex financial products like Wall Street millionaires. He builds rockets, cars, tunnels, and solar panels. Even if they fail sometimes, they still lend credence to the aura of a \u2018people\u2019s hero\u2019 who is fighting valiantly in the public arena.<br \/><br \/>This has given Musk some unique advantages as far as building a personal brand goes, perhaps advantages not enjoyed so far by any other personality at such a vast scale.<br \/><br \/>Let\u2019s take a look at some of these advantages:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953c892 elementor-widget elementor-widget-heading\" data-id=\"953c892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An influencer who can really influence\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over the years, the term \u2018influencer\u2019 has become diluted to an extent. So many of our run-of-the-mill influencers focus purely on vanity metrics like the number of followers and reach. However, the true impact of an influencer lies in how he\/she can influence conversion. And Musk certainly can do that. His actions have a tremendous financial impact, whether it be for good or bad.<br \/><br \/>A single tweet of his can change the course of the stock market, elevate or plunge company shares, change the fortunes of cryptocurrency, or even improve the business of song publishers. As an influencer, he has transcended the business world, becoming a combination of a celebrity, a pop culture icon, and curiously enough, a man of the people.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10f24f elementor-widget elementor-widget-image\" data-id=\"e10f24f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-10.png\" class=\"attachment-full size-full wp-image-13099\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-10.png 793w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-10-198x300.png 198w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-10-714x1080.png 714w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-10-768x1162.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95755e1 elementor-widget elementor-widget-text-editor\" data-id=\"95755e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All screenshots are taken from the Guardian newspaper (links in sources)\u00b2\u00b3\u2074\u2075\u2076<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a62b elementor-widget elementor-widget-text-editor\" data-id=\"e21a62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>He has a better command of social media, the cultural rubrics of the new generation, and the pulse of the market than most CMOs. This allows him to break all rules of social media engagement and still gain popularity and press coverage. For instance, he is well known for elevating trolling and memes to an art form, even making serious announcements in the form of memes. Musk\u2019s success on this front lies in a combination of two things \u2013 1) he comes across as authentic (after all, he named his own child X \u00c6 A-Xii) and 2) he has mastered the balance between constantly being in the news and yet preventing his audience from getting tired of him by providing variety.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbde4c elementor-widget elementor-widget-image\" data-id=\"efbde4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"591\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-5.png\" class=\"attachment-full size-full wp-image-13094\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-5.png 585w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-5-297x300.png 297w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecf05b elementor-widget elementor-widget-text-editor\" data-id=\"6ecf05b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Musk\u2019s post reaffirming his commitment to charge $8 for Twitter verification.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87a610 elementor-widget elementor-widget-image\" data-id=\"e87a610\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"549\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-8.png\" class=\"attachment-full size-full wp-image-13097\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-8.png 582w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-8-300x283.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561d1a4 elementor-widget elementor-widget-text-editor\" data-id=\"561d1a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Musk announcing his intention to oppose Apple\u2019s move to stop advertising on Twitter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a81c39 elementor-widget elementor-widget-text-editor\" data-id=\"7a81c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And true to form, Musk himself has acknowledged this:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46952e6 elementor-widget elementor-widget-image\" data-id=\"46952e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"339\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-9.png\" class=\"attachment-full size-full wp-image-13098\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-9.png 694w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-9-300x147.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a030285 elementor-widget elementor-widget-heading\" data-id=\"a030285\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultish followers who form a defensive wall\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1758240 elementor-widget elementor-widget-text-editor\" data-id=\"1758240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over the years, Musk has fashioned himself into a modern folk hero, with a story and following to match. Even though he became successful with PayPal, his story is best associated with Tesla, and his vision to save the earth from climate change and ensure the multi-planetary survival of our species.<br \/><br \/>This attracted a cultish following of fans, who refer to themselves as Muskateers. They praise his actions publicly, and defend his decisions vigorously, thus creating a positive reputation buffer between him and his critics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876c926 elementor-widget elementor-widget-image\" data-id=\"876c926\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"290\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3.png\" class=\"attachment-full size-full wp-image-13091\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3.png 480w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3-300x181.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fb26e elementor-widget elementor-widget-text-editor\" data-id=\"69fb26e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This cultish devotion has come in handy for Musk\u2019s defense in recent times, when he was criticized for what was perceived as his harsh treatment of Twitter employees.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1d58d elementor-widget elementor-widget-image\" data-id=\"6b1d58d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"420\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3.jpg\" class=\"attachment-full size-full wp-image-13090\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3.jpg 945w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3-300x133.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-3-768x341.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604f9f4 elementor-widget elementor-widget-text-editor\" data-id=\"604f9f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While blind devotees are a part and parcel of a cult, Musk\u2019s universal appeal and success have also drawn leading thinkers, politicians and media personalities to his camp. And these folks are not afraid to publicly defend Musk, putting their personal reputations on the line, often parsing his decisions to decode the strategy and brilliance behind them. At the very least, they are always willing to cut him a lot of slack.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e253f66 elementor-widget elementor-widget-image\" data-id=\"e253f66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"399\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-12.png\" class=\"attachment-full size-full wp-image-13101\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-12.png 592w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-12-300x202.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c6279 elementor-widget elementor-widget-text-editor\" data-id=\"e9c6279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Paul Graham is the co-founder of Y Combinator<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806305c elementor-widget elementor-widget-text-editor\" data-id=\"806305c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But only having blind followers won\u2019t make someone a cult figure. One needs to have detractors also. Musk certainly has his share of critics, but curiously enough, his detractors and the debates they generate, often end up as a counterfoil that amplifies the very narrative Musk wants to push.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd36ce4 elementor-widget elementor-widget-heading\" data-id=\"cd36ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A media house by himself\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270c519 elementor-widget elementor-widget-text-editor\" data-id=\"270c519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With 119 mn followers on a single social media platform, Musk is a one-man media house. In 2016, Musk generated ~$2 bn worth of free press for Tesla because of his personal brand and his followers who amplified his message.\u2077<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd84ae1 elementor-widget elementor-widget-image\" data-id=\"cd84ae1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"221\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-11.png\" class=\"attachment-full size-full wp-image-13100\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-11.png 401w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-11-300x165.png 300w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46eec1 elementor-widget elementor-widget-text-editor\" data-id=\"e46eec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Which CEO in modern times can lay claim to such figures?<br \/><br \/>Musk\u2019s media success lies in the fact that for better or for worse, every single tweet of his, even when he is joking around, gets people animated. His detractors and followers fight it out on public media, thus ensuring that Musk\u2019s message remains relevant long after he has stopped talking about it. Musk often helps matters along by finding time to respond to social media posts, thus ensuring their reach expands considerably.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e598c96 elementor-widget elementor-widget-image\" data-id=\"e598c96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"763\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-7.png\" class=\"attachment-full size-full wp-image-13096\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-7.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-7-300x191.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-7-1080x687.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-7-768x488.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8985ece elementor-widget elementor-widget-heading\" data-id=\"8985ece\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bidding in Public and Building in Public\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29120d elementor-widget elementor-widget-text-editor\" data-id=\"a29120d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most founders these days are embracing the idea of building in public, but Musk has gone a step further by bidding in public. He often throws up important decisions to the public\u2019s opinion, conducting polls that seem designed to help him make up his mind. Some examples of this include how he \u2018came to the decision\u2019 to sell Tesla shares, or how he figured out whether to reinstate Donald Trump on Twitter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddce6 elementor-widget elementor-widget-image\" data-id=\"65ddce6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"400\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4.png\" class=\"attachment-full size-full wp-image-13093\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4.png 589w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-4-300x204.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bfb6c elementor-widget elementor-widget-text-editor\" data-id=\"a0bfb6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Musk has also often taken the public along for the ride on his thought processes behind setting up companies or taking major actions. This sort of free styling approach to business is something no one else has attempted so far, thus adding to the mystique of Elon\u2019s brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd69331 elementor-widget elementor-widget-image\" data-id=\"dd69331\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"461\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-6.png\" class=\"attachment-full size-full wp-image-13095\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-6.png 598w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-6-300x231.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9499b9d elementor-widget elementor-widget-heading\" data-id=\"9499b9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taking on Governments and public bodies with impunity\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd52ddb elementor-widget elementor-widget-text-editor\" data-id=\"cd52ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over the years, Musk has also become politically outspoken, tying together his personal values of free speech, capitalism and enterprise to form definite opinions about politics and governance. Even as his businesses utilize state subsidies, Musk has criticized the government\u2019s policies and antagonized politicians. He has offered his solution to world problems like the Russia-Ukraine war and has even weighed in on public health issues like population control and Covid vaccines, often controversially.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8854290 elementor-widget elementor-widget-image\" data-id=\"8854290\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"638\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-13.png\" class=\"attachment-full size-full wp-image-13102\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-13.png 578w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-13-272x300.png 272w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a861c1d elementor-widget elementor-widget-text-editor\" data-id=\"a861c1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And he has not shied away from this even when he has had to face world legal and financial consequences. For instance, his tweet about taking Tesla private, which invited SEC action, stripped him of his Tesla Chairmanship for 3 years.\u2078<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f6f90 elementor-widget elementor-widget-image\" data-id=\"15f6f90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"308\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1.png\" class=\"attachment-full size-full wp-image-13104\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1.png 566w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-1-300x163.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd809d3 elementor-widget elementor-widget-heading\" data-id=\"cd809d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A great personal brand \u2013 but should you try to emulate it?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d78085 elementor-widget elementor-widget-text-editor\" data-id=\"0d78085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Starting from buying Twitter shares to its eventful acquisition journey, Elon Musk has no doubt been one of the most visible faces in 2022. Interestingly, his appeal cuts across a wide swath of audiences and geographies- from the US to India and from startup founders to crypto enthusiasts.<\/p><p>It is natural for such a powerful personal brand to create a bewitching impact- especially in the startup fraternity that sees Musk as a classic iconoclast who is challenging conventions, disrupting categories and creating impact at scale.<\/p><p>In times when founders are increasingly becoming the de-facto ambassadors of their startup brands, it can be an easy temptation for them to emulate the \u2018Musk-template\u2019 in a quest to build their own personal brand.<\/p><p>However, it is wise to remember that Elon Musk is an outlier and an enigma. The method behind his seeming eccentricity is tough to decode. All said and done, Elon Musk has got a cult following because he has built something game-changing, demonstrated an impact and is on multiple missions that can change the future of humanity. That\u2019s probably the reason why Musk stands as a rare exception where even his devil-may-care attitude evokes such devotion.<\/p><p>For mere mortals, \u2018Musk-Inspired\u2019 mannerisms- the temptation to be deliberately eccentric and provocative in media pronouncements, social media posts and actions might seem like a clever hack to garner attention. But if not backed by real substance these can come across as shallow and arrogant, inviting a barrage of backlash.<\/p><p>Worse, while trying to copy their icons, some founders start to inhabit a make-believe world, an echo chamber of their own creation that is far removed from reality. The consequences can be disastrous for both their personal brand as well as their business.<\/p><p>The saga of Elizabeth Holmes of Theranos and the consequences thereof is a sobering reminder of how deleterious this pursuit can be.\u2079<\/p><p>While building a personal brand is rewarding, it is important to recognize your own strengths, your own authentic voice and live up to them with conviction and consistency. This is the only sustainable way to curate an enduring personal brand. (read more about it <a href=\"https:\/\/winnerbrands.in\/marketing-101\/you-are-a-brand-part-2\/\" target=\"_blank\" rel=\"noopener\">here<\/a>).<\/p><p><br \/>So, while it\u2019s great to follow Musk on social media and maybe even get inspired by his feats, the most important rider in the story of Brand Musk remains- \u201c<em><strong>Don\u2019t Try This at Home<\/strong><\/em>.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf746a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbf746a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfade75 elementor-widget elementor-widget-heading\" data-id=\"bfade75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sources:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0e33 elementor-widget elementor-widget-text-editor\" data-id=\"71d0e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><a href=\"https:\/\/www.livemint.com\/companies\/news\/elon-musk-s-tweet-on-viral-song-baby-shark-sends-this-company-s-shares-soaring-11622605991888.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.livemint.com\/companies\/news\/elon-musk-s-tweet-on-viral-song-baby-shark-sends-this-company-s-shares-soaring-11622605991888.html<\/a><\/li><li><a href=\"https:\/\/www.theguardian.com\/business\/2021\/feb\/04\/price-of-dogecoin-rises-by-50-following-elon-musk-tweet\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/business\/2021\/feb\/04\/price-of-dogecoin-rises-by-50-following-elon-musk-tweet<\/a><\/li><li><a href=\"https:\/\/www.theguardian.com\/technology\/2021\/may\/09\/dogecoins-value-tumbles-after-elon-musk-calls-the-virtual-currency-a-hustle\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/technology\/2021\/may\/09\/dogecoins-value-tumbles-after-elon-musk-calls-the-virtual-currency-a-hustle<\/a><\/li><li><a href=\"https:\/\/www.theguardian.com\/technology\/2021\/feb\/08\/tesla-bitcoin-price-new-high-elon-musk-dogecoin\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/technology\/2021\/feb\/08\/tesla-bitcoin-price-new-high-elon-musk-dogecoin<\/a><\/li><li><a href=\"https:\/\/www.theguardian.com\/technology\/2021\/may\/12\/elon-musk-tesla-bitcoin\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/technology\/2021\/may\/12\/elon-musk-tesla-bitcoin<\/a><\/li><li><a href=\"https:\/\/www.theguardian.com\/technology\/2021\/jun\/02\/elon-musks-baby-shark-tweet-sparks-share-surge\" target=\"_blank\" rel=\"noopener\">https:\/\/www.theguardian.com\/technology\/2021\/jun\/02\/elon-musks-baby-shark-tweet-sparks-share-surge<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/pulse\/how-tesla-generated-over-2-billion-free-press-15-months-gregory-cox\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/pulse\/how-tesla-generated-over-2-billion-free-press-15-months-gregory-cox\/<\/a><\/li><li><a href=\"https:\/\/www.inc.com\/minda-zetlin\/elon-musk-settles-sec-lawsuit-steps-down-as-tesla-chair-for-3-years.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.inc.com\/minda-zetlin\/elon-musk-settles-sec-lawsuit-steps-down-as-tesla-chair-for-3-years.html<\/a><\/li><li><a href=\"https:\/\/www.businessinsider.in\/finance\/here-are-all-the-ways-theranos-ceo-elizabeth-holmes-has-imitated-steve-jobs-over-the-years\/articleshow\/64343230.cms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessinsider.in\/finance\/here-are-all-the-ways-theranos-ceo-elizabeth-holmes-has-imitated-steve-jobs-over-the-years\/articleshow\/64343230.cms<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Perks of Being an Elon Musk It is safe to say that Elon Musk is one of the most influential personal brands today. Love him or hate him, it\u2019s difficult to ignore him. A single tweet from him can influence stock markets, cryptocurrency, or even the fate of songs.\u00b9 In this age of LinkedIn [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The enigma of Musk - and why you shouldn&#039;t try to emulate him - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Love him or hate him, it\u2019s difficult to ignore Elon Musk. In this edition of FreeFlowing, we take a look at the unique advantages Musk\u2019s personal brand gives him.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The enigma of Musk - and why you shouldn&#039;t try to emulate him - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Love him or hate him, it\u2019s difficult to ignore Elon Musk. In this edition of FreeFlowing, we take a look at the unique advantages Musk\u2019s personal brand gives him.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T14:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/12\/Enigma-of-Musk-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"The enigma of Musk &#8211; and why you shouldn&#8217;t try to emulate him\",\"datePublished\":\"2022-12-01T14:40:00+00:00\",\"dateModified\":\"2022-12-01T14:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\"},\"wordCount\":1687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/the-enigma-of-elon-musk\/\",\"name\":\"The enigma of Musk - and why you shouldn't try to emulate him - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2022-12-01T14:40:00+00:00\",\"dateModified\":\"2022-12-01T14:40:00+00:00\",\"description\":\"Love him or hate him, it\u2019s difficult to ignore Elon Musk. 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