{"id":13233,"date":"2023-02-15T15:27:14","date_gmt":"2023-02-15T09:57:14","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=13233"},"modified":"2023-02-15T15:27:14","modified_gmt":"2023-02-15T09:57:14","slug":"how-global-brands-create-unique-loyalty-programs","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/","title":{"rendered":"De De Pyaar De &#8211; How our favourite global brands demand loyalty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13233\" class=\"elementor elementor-13233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The classic definition of Brand Loyalty is <em>\u201cthe tendency for customers to favour one brand, consistently, above its competitors.&#8221;<\/em> <br \/><br \/>Brand loyalty has always been a valuable asset. But in recent times increased competitive clutter and decreased attention spans have made it an elusive currency.<br \/><br \/>In this article, we list three of our favourite global brands that have overcome these constraints in interesting ways to foster a sense of loyalty.<br \/><br \/>The 3 examples below are a great reminder of how combining strategic thinking with impeccable execution can help you own your consumer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Apple<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cEcosystem\u201d is a much-misused term in the marketing circle.<br \/><br \/>Building an \u2018ecosystem\u2019- i.e., seamless and intuitive integration across multiple products and services- is every brand\u2019s dream because it creates formidable switching barriers giving the brand a real competitive advantage. That\u2019s why a brand with a successful ecosystem strategy is said to provide a \u2018walled-garden\u2019 experience. However, the reality is that building an ecosystem is much easier said than done and very few brands have succeeded globally.<br \/><br \/>An excellent example of a brand that has truly built an ecosystem is Apple.<br \/><br \/>Apple designs and sells experiences that are brought to life by the portfolio of its hardware devices and software services. Every product and service Apple makes, whether it be iPhones, Watches, iTunes, Apple TV or Mac are all carefully designed to integrate with each other.<br \/><br \/>Apple is able to create this ecosystem because it does not design around a single device. Rather, it designs products around the ecosystem. This ecosystem has become Apple\u2019s biggest moat, which other brands find extremely difficult to recreate.\u00b9<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399a7b3 elementor-widget elementor-widget-image\" data-id=\"399a7b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"605\" height=\"471\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1.png\" class=\"attachment-full size-full wp-image-13235\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1.png 605w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1-300x234.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953c892 elementor-widget elementor-widget-heading\" data-id=\"953c892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea of using subscriptions to foster loyalty isn\u2019t new. Magazines, newspaper, daily staples, cable-TV channels, Telecom services etc. have been using it for years. However, an online e-commerce player offering a subscription plan is unique.<br \/><br \/>Amazon Prime Subscription program is a sterling example of how out-of-the-box thinking can help to build Paid Subscriptions as a retention driver.<\/p><p>Launched in 2005 in US, the idea of Prime Membership came as a suggestion in an \u2018idea-box\u2019 at Amazon and had its own share of sceptics who felt that offering \u20182-day guaranteed delivery\u2019 for 79 USD a year would be business hara-kiri as the company would never be able to recover the cost from those buying the subscription. However, Jeff Bezos was fairly convinced. He believed that if Amazon continues delivering on 3 core values of platforms- \u2018faster, cheaper and easier\u2019, there is no reason why this program won\u2019t make money.<br \/><br \/>And he was proven right.<br \/><br \/>Within a few years of its launch, Prime Membership proved instrumental in changing consumer behaviour and building strong switching barriers. As Robbie Schweitzer, VP of Amazon Prime remarked during the early years of the program:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7501322 elementor-widget elementor-widget-text-editor\" data-id=\"7501322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cOnce you become a Prime member, your human nature takes over. You want to leverage your $79 as much as possible. Not only do you buy more, but you buy in a broader set of categories. You discover all the selections we have, that you otherwise wouldn\u2019t have thought to look to Amazon for.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a62b elementor-widget elementor-widget-text-editor\" data-id=\"e21a62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By the end of 2021, the Amazon Prime Membership program was spread over 22 countries and had over 200 million subscribers. Further, Amazon clocked a global sale of $11.79 billion on the 2021 Prime-Day Sales event and registered a USD 25.21bn revenue from retail subscription fees for Prime Program alone!\u00b2<br \/><br \/>A rather non-intuitive strategy that has immensely contributed to the success of the Prime Membership Program is Amazon\u2019s entry into VOD (Video on Demand) through Prime Video in 2013. And if we go by numbers, Amazon has taken this fairly seriously. According to its latest annual report, the media and e-commerce giant spent USD 16.6 billion on TV shows, movies, and music content in 2022. This marks an increase of around 28 per cent compared to the previous year.\u00b3<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaf580 elementor-widget elementor-widget-image\" data-id=\"6aaf580\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a81c39 elementor-widget elementor-widget-text-editor\" data-id=\"7a81c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But why will an online e-commerce platform get into the business of entertainment that demands a completely different set of capabilities? Won\u2019t it dilute its focus on the core business? Where is the synergy?<br \/><br \/>The reach and penetration of entertainment is much more than e-commerce. Hence, by bundling VOD subscriptions and Prime Membership, Amazon could reach new customers and drive both trials and retention for its e-commerce platform. Prime Video has been instrumental to the growth of Prime Membership particularly in countries beyond developed markets.<br \/><br \/>For instance, consider the case of India. Prime Membership + Prime Video was launched as a bundled subscription in India in 2016. On the back of well-curated regional and global content, Prime Video ranks among the top-performing platforms.<br \/><br \/>Interestingly as per a report in 2020, ~30% of the users in India brought prime membership for videos instead of e-commerce- validating Amazon\u2019s bet that consumers might first come for entertainment but will eventually end up buying from Amazon.<br \/>As Jeff Bezos famously remarked:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feba27a elementor-widget elementor-widget-text-editor\" data-id=\"feba27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cAmazon is the first company to use a Golden Globe to sell toilet paper.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b7f69 elementor-widget elementor-widget-image\" data-id=\"86b7f69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"756\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1.jpg\" class=\"attachment-full size-full wp-image-13238\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1-300x189.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1-1080x680.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-1-768x484.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd36ce4 elementor-widget elementor-widget-heading\" data-id=\"cd36ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McDonald's\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270c519 elementor-widget elementor-widget-text-editor\" data-id=\"270c519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>McDonald\u2019s Happy Meal for kids is a good example of a program that builds repeat and retention by appealing to a target segment that\u2019s different from the purchase decision maker.<\/p><p>Started in 1979, the Happy Meal is a meal specifically packed for kids, usually in a red cardboard box with a smiley face on it, and a toy inside it. The toys are refreshed periodically and are usually part of an overall marketing campaign tie-in with an existing TV series or film. The program works via pester power- as kids pester their parents to take them to McDonald&#8217;s to eat happy meals in the hope of getting the latest topical toys.<\/p><p>The happy meal typically accounts for ~15% of overall McDonald&#8217;s sales. In addition, often parents too end up eating their meals at McDonald&#8217;s, resulting in incremental sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500ae20 elementor-widget elementor-widget-image\" data-id=\"500ae20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"388\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-2.jpg\" class=\"attachment-full size-full wp-image-13236\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-2.jpg 720w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-2-300x162.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46eec1 elementor-widget elementor-widget-text-editor\" data-id=\"e46eec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The long-standing charm of this program is reflected in the fact that McDonald&#8217;s has even played on the nostalgia of its happy meal toys- launching limited edition adult happy meals in the U.S. for older consumers. Some of these toys have become collectable items and kicked off a bidding war listing on resale sites for as high as $3,00,000!\u2074<\/p><p>So, these are some of our favourite examples of brands that demand customer loyalty in their own unique ways. What are your favourite examples? Do let us know in the comments below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf746a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbf746a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left 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.elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfade75 elementor-widget elementor-widget-heading\" data-id=\"bfade75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sources:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0e33 elementor-widget elementor-widget-text-editor\" data-id=\"71d0e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/techjourneyman.com\/blog\/apple-ecosystem-explained\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techjourneyman.com\/blog\/apple-ecosystem-explained\/<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.subscrybe.dk\/wp-content\/uploads\/2017\/08\/Strategy-Report-Amazon-Prime-August-2017.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.subscrybe.dk\/wp-content\/uploads\/2017\/08\/Strategy-Report-Amazon-Prime-August-2017.pdf<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/backlinko.com\/amazon-prime-users\" target=\"_blank\" rel=\"noopener\">https:\/\/backlinko.com\/amazon-prime-users<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cnbc.com\/2022\/10\/19\/mcdonalds-collectible-adult-happy-meal-toys-are-selling-for-thousands.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cnbc.com\/2022\/10\/19\/mcdonalds-collectible-adult-happy-meal-toys-are-selling-for-thousands.html<\/a><\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The classic definition of Brand Loyalty is \u201cthe tendency for customers to favour one brand, consistently, above its competitors.&#8221; Brand loyalty has always been a valuable asset. But in recent times increased competitive clutter and decreased attention spans have made it an elusive currency. In this article, we list three of our favourite global brands [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De De Pyaar De - How our favourite global brands demand loyalty - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Want to know the secret to iD\u2019s success? Read this FreeFlowing article about how iD Fresh Foods grew by executing innovations well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De De Pyaar De - How our favourite global brands demand loyalty - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Want to know the secret to iD\u2019s success? Read this FreeFlowing article about how iD Fresh Foods grew by executing innovations well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T09:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/02\/How-our-favourite-global-brands-demand-loyalty-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akhil_academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akhil_academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\"},\"author\":{\"name\":\"akhil_academy\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/5bf462ddb58d703c4e88c4a12d8f3be3\"},\"headline\":\"De De Pyaar De &#8211; How our favourite global brands demand loyalty\",\"datePublished\":\"2023-02-15T09:57:14+00:00\",\"dateModified\":\"2023-02-15T09:57:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\"},\"wordCount\":1078,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Marketing 101\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\",\"url\":\"https:\/\/winnerbrands.in\/marketing-101\/how-global-brands-create-unique-loyalty-programs\/\",\"name\":\"De De Pyaar De - How our favourite global brands demand loyalty - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2023-02-15T09:57:14+00:00\",\"dateModified\":\"2023-02-15T09:57:14+00:00\",\"description\":\"Want to know the secret to iD\u2019s success? 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