{"id":13629,"date":"2023-05-25T20:05:08","date_gmt":"2023-05-25T14:35:08","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=13629"},"modified":"2023-05-27T11:59:57","modified_gmt":"2023-05-27T06:29:57","slug":"sales-lessons-from-street-smart-sellers","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/sales-lessons-from-street-smart-sellers\/","title":{"rendered":"Hum Kisi Se Kam Nahin &#8211; Priceless lessons from street-smart sellers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13629\" class=\"elementor elementor-13629\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When it comes to sales strategies and marketing tactics, we generally look up to case studies of well-known brands. However, if we look around us, we see many examples of small-sellers who have managed to stand out due to their sheer ingenuity in the way they go about attracting their customers.<\/p><p>So, this edition of FreeFlowing is a tribute to these street-smart sellers and the lessons one can draw from their sales tactics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953c892 elementor-widget elementor-widget-heading\" data-id=\"953c892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Signal-Sellers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are men and women who, deftly balancing a variety of merchandise, weave their way through the row of vehicles stranded at traffic signals. They need to close an impulsive sale within 30-120 seconds to a consumer who is most likely irate and has very low purchase intent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e59c1d elementor-widget elementor-widget-image\" data-id=\"1e59c1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-2.jpg\" class=\"attachment-full size-full wp-image-13634\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-2.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-2-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfbe99 elementor-widget elementor-widget-heading\" data-id=\"bcfbe99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590a8eb elementor-widget elementor-widget-heading\" data-id=\"590a8eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An intriguing merchandise selection can create a compelling hook:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593e47f elementor-widget elementor-widget-text-editor\" data-id=\"593e47f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aware of their challenge, they carry a merchandise selection that\u2019s either very intriguing or quite relevant and contextual (e.g. toys that you won\u2019t find in regular shops or car window shades in hot summers). This is often accompanied by an animated and almost entertaining live demonstration that creates an urge to try. Interestingly, this combination of unique merchandise and stimulating demo offers relief in the boring wait period and converts some prospects into buying mode.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef83fe elementor-widget elementor-widget-heading\" data-id=\"8ef83fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart prospecting and targeting helps to optimize resources:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b4451 elementor-widget elementor-widget-text-editor\" data-id=\"68b4451\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given that they are selling at signals, it is important for them to maximize the return on their time. Hence quick prospecting is key to closing the sale. They use a variety of markers to achieve this &#8211; like the type of vehicle, are the windows open or closed, whether children are present or absent and a quick scan on commuters who seem bored and ready to be engaged. This smart prospecting is the secret to better conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52507fd elementor-widget elementor-widget-heading\" data-id=\"52507fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nFOMO led pricing strategy can expedite conversions:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5afcfd elementor-widget elementor-widget-text-editor\" data-id=\"b5afcfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, they are totally aware that spending INR 100+ to buy merchandise on traffic-signals could come with a lot of last-mile hesitancy. Hence, they apply the tactic of FOMO- offering a steep discount after quoting a high put-down price. This reverses the tables- putting the prospects under time pressure (as the clock is ticking down for them as well)! Some of them have even adopted QR code-based UPI payments that eliminate the time-consuming hassle of finding the exact change.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7be72c elementor-widget elementor-widget-heading\" data-id=\"c7be72c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Travelling Street Vendors\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ad07a elementor-widget elementor-widget-text-editor\" data-id=\"e2ad07a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All of us would have spotted this vendor in busy markets, bus-stand, railway stations or even in our residential colonies, making a passionate pitch for his products. The products could range from miscellaneous eatables to simple knick-knacks like pens, magazines or imitation jewellery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae3781 elementor-widget elementor-widget-image\" data-id=\"0ae3781\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"604\" height=\"362\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1.jpg\" class=\"attachment-full size-full wp-image-13632\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1.jpg 604w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1-300x180.jpg 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09eb80b elementor-widget elementor-widget-heading\" data-id=\"09eb80b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaway:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da9445 elementor-widget elementor-widget-heading\" data-id=\"6da9445\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The power of a creative communication pitch:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e200728 elementor-widget elementor-widget-text-editor\" data-id=\"e200728\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most of them sell commoditized products to a consumer who is distracted. Hence, there is a lot of onus on their pitch to make them stand out and be noticed.<\/p><p>Good street vendors are quite creative in their pitch, and that\u2019s how they capture the attention of their prospects and get them interested. Some of them &#8211; especially those who visit the same catchment every day- build a distinctive verbal or aural pitch that\u2019s almost like their caller-tune. It becomes the modern-day equivalent of \u2018mobile notification\u2019- galvanizing prospects to check them out.<\/p><p>So much so that in today\u2019s times of social media, some of these pitches have become quite viral and inspired popular reels and dance numbers (e.g., Kaccha Badam)<\/p><p>These vendors and their pitches might also be a part of childhood nostalgia for many of us. These are probably the first rudimentary examples of what we call \u2018Sonic Branding\u2019 today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb42dbd elementor-widget elementor-widget-heading\" data-id=\"bb42dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The humble neighbourhood retailer\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21a62b elementor-widget elementor-widget-text-editor\" data-id=\"e21a62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We all know him or her. They run outlets next to our homes- either in close vicinity or within the residential community campus. They are able to command loyalty- despite their fixed hours and relatively narrow merchandise selection. What is most remarkable is that they have been able to hold their ground despite the increasing consumer awareness and access to a host of delivery apps.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a7a0 elementor-widget elementor-widget-image\" data-id=\"5c1a7a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"929\" height=\"510\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1-1.jpg\" class=\"attachment-full size-full wp-image-13633\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1-1.jpg 929w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1-1-300x165.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-1-1-768x422.jpg 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e473eab elementor-widget elementor-widget-heading\" data-id=\"e473eab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaway:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b18427 elementor-widget elementor-widget-heading\" data-id=\"9b18427\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nothing beats a great service experience:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84e59b elementor-widget elementor-widget-text-editor\" data-id=\"b84e59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aware of their limitations, they offer a service experience that organized entities just cannot beat. This ranges from building a personal rapport with their consumers, understanding their preferences and offering a limited but highly relevant assortment. They are willing to travel an extra mile to get the item that\u2019s out of stock- even if it sometimes entails a milk run to a bigger grocery store, offer 1-call home delivery- without MoQ restrictions, multiple times a day and in some cases, even offer credit that\u2019s based on implicit mutual trust. These traits endear them to their patrons and inspire loyalty. Their service orientation particularly came to the fore during Covid lockdown times when they became the backbone of neighbourhood. When even super-funded delivery apps ran out of stock or showed long waiting times, they rose to the occasion and steadfastly maintained their service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f826426 elementor-widget elementor-widget-heading\" data-id=\"f826426\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Crowd Pullers\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625be56 elementor-widget elementor-widget-text-editor\" data-id=\"625be56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every city has its share of shops (mostly eateries) who have managed to stand apart from the clutter of those selling similar products. People even travel a distance to come to these outlets and checkout what the fuss is all about. They manage to cleverly differentiate themselves through interesting marketing hacks, histrionics and the drama they create around their fare.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8f0fb elementor-widget elementor-widget-image\" data-id=\"9b8f0fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3.jpg\" class=\"attachment-full size-full wp-image-13635\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3-768x433.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cba58 elementor-widget elementor-widget-heading\" data-id=\"a2cba58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaway:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc62a6 elementor-widget elementor-widget-heading\" data-id=\"1cc62a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The power of creative hooks:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a81c39 elementor-widget elementor-widget-text-editor\" data-id=\"7a81c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They create some very clever and creative triggers that would make even the most cynical consumer pay attention. These could range from a quirky name, a catchy tagline, an interesting ritual or even a showstopper salesman who become conversation starters. So, when a pan-shop in Koramangala Bangalore is called \u201c<em>Hello Panwala<\/em>\u201d and every sentence of the owner serving paan is punctuated with a \u2018<em>Hello<\/em>\u2019 or a sweetshop in Kanpur is branded as \u201c<em>Thaggu Ke Laddu\u201d (The Laddus of a Cheater)<\/em> and proudly claims: \u201c<em>Aisa Koi Saga Nahin, Jisko Humne Thaga Nahin\u201d (literally meaning: There is no one in my relation whom I haven\u2019t cheated\u201d)<\/em> or the owner of \u2018<em>Goldman Kulfie<\/em>\u2019 in Indore who serves up Kulfi in a gold-foil while decked up in heavy gold ornaments\u2013 these tactics are almost like real world viral sensations, pulling in a lot of crowds. Their fame has further exploded with the rising popularity of social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84c223 elementor-widget elementor-widget-heading\" data-id=\"d84c223\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860e912 elementor-widget elementor-widget-text-editor\" data-id=\"860e912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>India is a market where street-smart sellers continue to rub shoulders with organized businesses and well-funded startups. However, the way the former have managed to carve out their own niche can have some interesting lessons for all marketers.<\/p><p>We hope this brief insight into their tactics will allow you to see these spirited everyday hustlers in a new light and up your own marketing game.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to sales strategies and marketing tactics, we generally look up to case studies of well-known brands. However, if we look around us, we see many examples of small-sellers who have managed to stand out due to their sheer ingenuity in the way they go about attracting their customers. So, this edition of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hum Kisi Se Kam Nahin - Priceless lessons from street-smart sellers - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"The unsung masters of sales strategies and marketing tactics, street sellers have a thing or two to teach us about attracting customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/sales-lessons-from-street-smart-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hum Kisi Se Kam Nahin - Priceless lessons from street-smart sellers - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"The unsung masters of sales strategies and marketing tactics, street sellers have a thing or two to teach us about attracting customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/sales-lessons-from-street-smart-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T14:35:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-27T06:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/05\/lessons-from-street-smart-sellers-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/sales-lessons-from-street-smart-sellers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/sales-lessons-from-street-smart-sellers\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Hum Kisi Se Kam Nahin &#8211; 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