{"id":13989,"date":"2023-08-04T22:43:01","date_gmt":"2023-08-04T17:13:01","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=13989"},"modified":"2023-08-04T22:57:14","modified_gmt":"2023-08-04T17:27:14","slug":"how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/marketing-101\/how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit\/","title":{"rendered":"Kaho Na PR Hai &#8211; how PR can be a valuable arsenal in the new-age marketing toolkit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13989\" class=\"elementor elementor-13989\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The term \u201cPR\u201d has become a part of common parlance. However, it is typically suffixed with words like \u2018crisis\u2019,\u2018nightmare\u2019 or \u2018machinery\u2019. So much so that a popular way to dismiss a brand or personality is by saying: \u2018Sab PR ka khel hai\u2019 (It\u2019s all a game of PR). It almost feels as if PR is an effort to paper over a brand\u2019s foibles and is a tool used by brands that lack substance.<\/p><p>However, unlike what\u2019s popularly understood, PR isn\u2019t just about creating hype or managing a crisis. Its impact can be quite strategic that goes well beyond the \u2018earned media\u2019 points.<\/p><p>Traditionally PR or Public Relations is defined as the practice of \u201cmanaging perceptions\u201d. PR is thus about managing how people- including consumers, community, government and society at large- think about a business or a brand. In a world that\u2019s increasingly interconnected and networked, PR can even help to create differentiators for a brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why right PR is extremely critical in new-age marketing landscape\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96100c elementor-widget elementor-widget-heading\" data-id=\"c96100c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Media democratization\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ad82 elementor-widget elementor-widget-text-editor\" data-id=\"f47ad82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With everyone empowered to create, share and amplify content on social media, the news and views about the brand are being constantly generated and circulated. Brands that do not have a larger narrative in place are left to the mercy of others shaping their image. A well-executed and proactive PR can help a brand shape the narrative by effectively communicating its point of view rather than being a mute spectator or reactive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93facbf elementor-widget elementor-widget-image\" data-id=\"93facbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal.png\" class=\"attachment-full size-full wp-image-13999\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb01a33 elementor-widget elementor-widget-heading\" data-id=\"cb01a33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Closer brand scrutiny\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consumers are increasingly interested in a brand\u2019s backend. Beyond products, they want to know about its process, people and practices. There is a rising demand for transparency in business and the need for companies to be accountable for their actions. A well-crafted PR strategy can satiate stakeholder queries and provide many talking points about the brand, thereby enhancing its appeal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb3d79 elementor-widget elementor-widget-image\" data-id=\"cbb3d79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-2.png\" class=\"attachment-full size-full wp-image-14000\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-2.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-2-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-2-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-2-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a274267 elementor-widget elementor-widget-heading\" data-id=\"a274267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Fake news and opinion landmines\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d01b0 elementor-widget elementor-widget-text-editor\" data-id=\"10d01b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The threat of fake news is real, and its impact can be quite deleterious. Besides, brands are a public entity- treading on a landmine of polarised opinions. In the recent past, we have seen many brands- both big and small- becoming victims of misinformation campaigns or unintended crises precipitated by a host of factors. A casual statement from an employee, a stray comment from a spokesperson or even a TVC that\u2019s perceived wrong- anything could quickly be taken out of context, invite stakeholder backlash and put the brand on the wrong side of social media trends. In such cases, social media propaganda that\u2019s duly accompanied by emotive appeals for boycott soon takes a life of its own, with even politicians jumping in the fray and regulators demanding an explanation at times. A good and proactive PR can provide the brand with the resilience to navigate such situations tactfully.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295c6d8 elementor-widget elementor-widget-image\" data-id=\"295c6d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-3.png\" class=\"attachment-full size-full wp-image-13991\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-3.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-3-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-3-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-3-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a9f2b elementor-widget elementor-widget-heading\" data-id=\"01a9f2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Need to build a brand on multiple fronts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, just a consumer-facing brand isn\u2019t enough. Companies today need to engage multiple stakeholders- including employees, potential talent, regulators, VCs and even the local community- with relevant brand narratives. PR allows the brand to customise the message for specific stakeholders and ensures that it is equipped to cater to their unique needs. This helps to build positive goodwill on every front.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1cd65 elementor-widget elementor-widget-image\" data-id=\"1a1cd65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-4.png\" class=\"attachment-full size-full wp-image-13992\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-4.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-4-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-4-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-4-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df427e elementor-widget elementor-widget-heading\" data-id=\"3df427e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some important tenets to remember<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf50a1 elementor-widget elementor-widget-text-editor\" data-id=\"2cf50a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is worth remembering some basic tenets about PR so that your campaign delivers better results:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048de7e elementor-widget elementor-widget-heading\" data-id=\"048de7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. PR is an investment with compounding returns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e56f1 elementor-widget elementor-widget-text-editor\" data-id=\"e7e56f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While PR campaigns run on a budget, it&#8217;s wise to remember that goodwill accrues over a period of time. While measuring and monitoring the impact of PR initiatives, it is important to consider that effective PR campaigns could take time to manifest outcomes. But when it works, it can lead to big outcomes- e.g. attracting the right talent or getting the attention of the right investors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb341 elementor-widget elementor-widget-image\" data-id=\"b3eb341\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-5.png\" class=\"attachment-full size-full wp-image-13993\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-5.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-5-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-5-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-5-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b07725 elementor-widget elementor-widget-heading\" data-id=\"5b07725\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. PR is a 2-way street<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e867d29 elementor-widget elementor-widget-text-editor\" data-id=\"e867d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PR is not a top-down initiative. While press releases about brand performance, community initiatives and brand communication are good, PR doesn\u2019t stop at that. A good PR approach develops a 2-way relationship that entails consistent engagement with stakeholders. Responding to stakeholder queries, engaging with them via pressers, events or social media, and addressing their concerns and queries lead to a richer engagement that eventually translates into a positive reputation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1186b9b elementor-widget elementor-widget-image\" data-id=\"1186b9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-6.png\" class=\"attachment-full size-full wp-image-13994\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-6.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-6-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-6-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-6-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b48457 elementor-widget elementor-widget-heading\" data-id=\"1b48457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. PR entails notification, amplification and clarification but not suppression<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4b617 elementor-widget elementor-widget-text-editor\" data-id=\"ad4b617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PR management entails notifying stakeholders about brand activities, amplifying the positive news about the brand and even proactively clarifying anything that has the potential to blow up into a controversy. However, suppression- either through aggressive tactics (e.g., slapping court cases) or selective omission of facts will only create more suspicion and negativity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a0935 elementor-widget elementor-widget-image\" data-id=\"f4a0935\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-7.png\" class=\"attachment-full size-full wp-image-13995\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-7.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-7-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-7-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-7-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40e262 elementor-widget elementor-widget-heading\" data-id=\"f40e262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Not every event deserves a PR response<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1befc11 elementor-widget elementor-widget-text-editor\" data-id=\"1befc11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As we mentioned above, in today\u2019s polarised society, people easily take offence, and it is difficult to please everyone. However, it is good to remember that not every event needs a separate PR-led response. Some episodes just blow over- trends tend to cool down, and rabble-rousers move on to their next target. Brands need to be discerning about defining what is really a \u2018crisis\u2019 and which event genuinely deserves a PR response. Responding to everything might just give mischief-mongers the attention they want and unnecessarily stretch the controversy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44a518 elementor-widget elementor-widget-image\" data-id=\"b44a518\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-8.png\" class=\"attachment-full size-full wp-image-13996\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-8.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-8-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-8-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-8-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92990f elementor-widget elementor-widget-heading\" data-id=\"a92990f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. PR should be rooted in reality<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891785b elementor-widget elementor-widget-text-editor\" data-id=\"891785b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Needless to say, the PR points a company is circulating and amplifying the need to be rooted in business reality. In today\u2019s world, there is no dearth of \u2018fact checkers\u2019 who take it upon themselves to closely scrutinise a brand\u2019s claims and check whether there is a match between its words and action. If there is no real basis for claims, then PR efforts can backfire.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5f066 elementor-widget elementor-widget-image\" data-id=\"8a5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9.png\" class=\"attachment-full size-full wp-image-13997\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2320452 elementor-widget elementor-widget-heading\" data-id=\"2320452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. PR needs to have a human touch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a3ec1 elementor-widget elementor-widget-text-editor\" data-id=\"20a3ec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, while it&#8217;s good to deliver press releases and execute high-profile events, PR becomes more believable when stakeholders get to see people behind the brand or those whose lives the brand is really impacting. Thus, including local community members, company employees, founders and CEOs and even consumers in PR efforts- who bring alive the impact that the brand is creating while making it more credible and humane.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65456a3 elementor-widget elementor-widget-image\" data-id=\"65456a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-10.png\" class=\"attachment-full size-full wp-image-13998\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-10.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-10-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-10-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-10-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4746ed4 elementor-widget elementor-widget-heading\" data-id=\"4746ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f609f elementor-widget elementor-widget-text-editor\" data-id=\"b7f609f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While PR as a discipline isn\u2019t new, with changing marketing paradigm, its execution is definitely evolving.<\/p><p>Besides PR agencies and official spokespersons, Brands are also tapping into employees, consumers and local community members in their PR efforts.<\/p><p>Similarly, PR channels are also evolving. Besides traditional media, today&#8217;s brands are also using social media, Podcasts and Newsletters to fortify their PR efforts.<\/p><p>If you have any interesting PR trends to share or have come across an interesting PR initiative, do let us know in the comment section below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The term \u201cPR\u201d has become a part of common parlance. However, it is typically suffixed with words like \u2018crisis\u2019,\u2018nightmare\u2019 or \u2018machinery\u2019. So much so that a popular way to dismiss a brand or personality is by saying: \u2018Sab PR ka khel hai\u2019 (It\u2019s all a game of PR). It almost feels as if PR is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kaho Na PR Hai - how PR can be a valuable arsenal in the new-age marketing toolkit - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Read this FreeFlowing article to learn why the right PR is extremely critical in new-age marketing landscape to build brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/marketing-101\/how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaho Na PR Hai - how PR can be a valuable arsenal in the new-age marketing toolkit - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Read this FreeFlowing article to learn why the right PR is extremely critical in new-age marketing landscape to build brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/marketing-101\/how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T17:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-04T17:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/08\/how-PR-can-be-a-valuable-arsenal-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/how-pr-can-be-a-valuable-arsenal-in-the-new-age-marketing-toolkit\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Kaho Na PR Hai &#8211; 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