{"id":14078,"date":"2023-09-09T19:57:57","date_gmt":"2023-09-09T14:27:57","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14078"},"modified":"2023-09-09T20:17:38","modified_gmt":"2023-09-09T14:47:38","slug":"lessons-from-the-house-of-ambani","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/","title":{"rendered":"5 Brand Building lessons from the House of Ambani\u2019s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14078\" class=\"elementor elementor-14078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Recently Reliance Industries Limited (RIL) announced the entry of Ambani scions- Isha, Akash and Anant Ambani- into the boardroom as non-executive directors. Making this announcement in the RIL AGM, Mukesh Ambani, the chairman of RIL said: \u201c\u2026it reminds me of that day in 1977 when my father inducted me into the board of directors of Reliance. I was only 20 then. Today I see both my father and me in Isha, Akash, and Anant\u201d.<\/p><p>Though some critics may dismiss the news as another example of how \u2018entitled plutocrats get privileges by default\u2019, this move is part of a brand playbook that the Ambanis have perfected over time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Here are 5 learnings from the Ambani brand playbook<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a99da0 elementor-widget elementor-widget-heading\" data-id=\"4a99da0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#1 Build on the legacy but plan for the future\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mukesh Ambani took over the reins of the business after the sudden demise of his father in 2002 when Reliance was already an energy and textile behemoth. As he completed his 20 years at the helm in 2022, the market cap of RIL had expanded 42-fold to INR 1,781,841 Cr.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5c24b elementor-widget elementor-widget-image\" data-id=\"3e5c24b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"663\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-1.jpg\" class=\"attachment-full size-full wp-image-14076\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-1.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-1-300x166.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-1-1080x597.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-1-768x424.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reliance has of course grown its core business. But more importantly, RIL also kept a hawk\u2019s eye on the consumer trends and timely tapped into them. The result was the launch of Reliance Jio which has been a game-changer in India\u2019s digital adoption journey and transformed its digital landscape for good. Similarly, the company\u2019s retail foray helped it increase its consumer, electronic and fashion retail footprint. While in 2002, almost 100% of Reliance&#8217;s revenue was from Oil, Gas and Chemicals, as per its FY24 Q1 earnings report, this segment contributes to only 54% of its top line, with retail &amp; digital businesses contributing to the rest.<\/p><p>RIL has now set its eyes on the renewable energy sector and has set ambitious goals, eyeing $10-15Bn revenue from this segment by 2030. Overall, keeping pace with changing times, Ambani\u2019s plan to transform RIL from an Oil behemoth to a diversified conglomerate with a tangible presence in future industries- retail, digital and renewable energy.<br \/>Another example of this futuristic thinking is succession planning, whose example was recently seen in the news cited above. While the jury is still out on its long-term efficacy, the relatively planned and phased leadership transition definitely makes for far better optics compared to the cantankerous family battle that broke out among brothers in full public view after the demise of Mr Dhiru Bhai Ambani. This entailed years of grooming as all 3 Ambanis- Isha, Anant and Akash- were given an opportunity to lead different parts of the RIL business to hone their leadership skills.<\/p><p>Recognizing trends early on and proactively changing with times without waiting for crisis to happen is a feature of Ambani\u2019s brand-building playbook that\u2019s worth emulating.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f01a31c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f01a31c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fda73 elementor-widget elementor-widget-heading\" data-id=\"87fda73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#2 Powerful storytelling builds power brands\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb578c2 elementor-widget elementor-widget-text-editor\" data-id=\"cb578c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Ambanis are selective about airing their views. None of them (including Nita Ambani and the kids) have a public social media page. It&#8217;s rare to hear them speak about competition or categories they operate in. Their general public announcements are in the form of carefully calibrated PR bytes or selective interviews that are quite professional and business-like. They don\u2019t patronize paparazzi. However, they\u2019ve carefully seeded their reputation as masters of scaling businesses and growing categories while creating real impact due to their knack for powerful storytelling.<\/p><p>Mukesh Ambani is celebrated for successfully steering the troubled ship of the family business from the choppy waters of the family feud to make it one of the most valuable conglomerates of the nation. Media releases have credited Isha Ambani with the expansion of Reliance Retail business, catapulting it among the top 100 retail businesses in the world. Similarly, in oft-repeated stories in media circles, Akash Ambani is credited for the launch and stupendous success of Reliance Jio. Nita Ambani is projected as a brand in her own right- who is spearheading the philanthropic efforts of RIL through Reliance Foundation and managing its diverse initiatives ranging from Nita Mukesh Ambani Cultural Centre (NMACC) to Mumbai Indians IPL franchise. In 2016, Forbes named her in &#8216;the most influential women business leaders in Asia&#8217; list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd271b1 e-flex e-con-boxed e-con e-parent\" data-id=\"cd271b1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00150f4 elementor-widget elementor-widget-image\" data-id=\"00150f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"541\" height=\"750\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1.jpg\" class=\"attachment-full size-full wp-image-14075\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1.jpg 541w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-1-216x300.jpg 216w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a09ce elementor-widget elementor-widget-image\" data-id=\"b0a09ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2.jpg\" class=\"attachment-full size-full wp-image-14077\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2.jpg 600w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2-240x300.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62f17d elementor-widget elementor-widget-image\" data-id=\"f62f17d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"663\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2.png\" class=\"attachment-full size-full wp-image-14072\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2-300x166.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2-1080x597.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2-768x424.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6908247 elementor-widget elementor-widget-text-editor\" data-id=\"6908247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using well-crafted and repeated stories that showcase them as worthy business leaders who have earned their stripes by working in trenches is an integral part of Ambani\u2019s brand-building playbook.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7c398 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db7c398\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774fd0c elementor-widget elementor-widget-heading\" data-id=\"774fd0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#3 Don\u2019t just own your values; celebrate them with panache\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c7632 elementor-widget elementor-widget-text-editor\" data-id=\"21c7632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Ambani\u2019s have done a stellar job in positioning themselves as a rooted and traditional Indian family unit that\u2019s a vocal votary of Indian culture and family values. For example, there is an obvious pattern in the way the general life journey of each Ambani kid has been sketched at a macro level. Like fathers, each of them has followed the traditional and relatively straightforward path of education, degree, job, marriage and kids. Further, there are many instances where Ambani\u2019s have subtly signalled their adherence to Indian values while effortlessly blending them with global aspirations.<\/p><p>Be it the traditional Bharatnatyam Performance by Nita Ambani in the newly inaugurated NMACC grand theatre under a ceiling ornated with Swarovski diamonds, the visible family bonhomie and strict adherence to customs at different family functions and festivals or their widely publicized penchant for pure-vegetarian food- Ambani\u2019s have never shied away from letting the world know that they wear their Indian values on their sleeve.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7251783 elementor-widget elementor-widget-image\" data-id=\"7251783\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"300\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-3.png\" class=\"attachment-full size-full wp-image-14073\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-3.png 940w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-3-300x96.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-3-768x245.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a81c39 elementor-widget elementor-widget-text-editor\" data-id=\"7a81c39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Standing for something and confidently &amp; consistently demonstrating it in action without coming across as conservative is important learning from Ambani&#8217;s playbook<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406da21 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"406da21\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a536e3 elementor-widget elementor-widget-heading\" data-id=\"6a536e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#4 Sometimes silence is golden\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b444eae elementor-widget elementor-widget-text-editor\" data-id=\"b444eae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a world where memory spans are short and out of sight is out of mind, brands feel compelled to lend their voice to every cause under the sun and voice their opinion on every event. It is a common understanding that unless a brand speaks out and articulates its point of view, it will miss an opportunity. More so today, we see founders increasingly becoming vocal spokespersons of their firms and actively engaging with their consumers on social media. Perhaps the most counterintuitive norm in Ambani&#8217;s playbook is the belief that silence is golden.<\/p><p>For a family whose name is often dragged into a political tug of war, Mr Mukesh Ambani maintains a stoic silence and takes it all in his stride. Walking in their father\u2019s footsteps, the Ambani scions too have so far maintained a composed professional demeanor in public space and have chosen not to react even in the face of provocations. For example, Anant Ambani maintained a dignified silence even in the face of intense trolling and body-shaming.<\/p><p>The curious public at large gets a sneak peek of their life and interests either through well-placed PR articles or what the family chooses to showcase. Not responding to unnecessary provocation, maintaining a composed gravitas and resisting the temptation to opine on every other event is an important learning here.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164c1c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"164c1c1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0740280 elementor-widget elementor-widget-heading\" data-id=\"0740280\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#5 Don\u2019t just create content, create news\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9c846 elementor-widget elementor-widget-text-editor\" data-id=\"4a9c846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Despite their well-crafted, down-to-earth image and a studied silence, when Ambani\u2019s choose to put up a show, they do so with spectacular pomp and pageantry that generates an unparalleled word-of-mouth chatter and media amplification- proving that none amps it up like Ambani\u2019s. Indeed, Ambani events don\u2019t create content; they create news.<\/p><p>From the opulent imagery and awed description of their 27-story abode Antilia to the news of A-list Bollywood stars- including Amitabh Bachchan, Shahrukh Khan and Aamir Khan serving food at Isha Ambani\u2019s wedding, there is no dearth of media tidbits that constantly keep the intrigue about the family on and amplify their every move.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b52efc elementor-widget elementor-widget-image\" data-id=\"1b52efc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"400\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-4.png\" class=\"attachment-full size-full wp-image-14074\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-4.png 1250w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-4-300x96.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-4-1080x346.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-4-768x246.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7ad4e elementor-widget elementor-widget-text-editor\" data-id=\"8c7ad4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A recent event that undoubtedly brought this to the fore was the inauguration of NMACC Mumbai in March- April this year. The inauguration ceremony of the building took the hype to another level. Led by the Ambani family with its trademark panache and poise, it was a star-studded affair attended by mega-celebrities from Hollywood and the Indian entertainment industry. Dubbed as an Indian version of the Met Gala, the event instantly brought NMACC into both national and international limelight. Its every detail- from grandeur to philosophy to d\u00e9cor- became a newsworthy item.<\/p><p>While of course, not every brand has the wherewithal to amp it up like Ambani\u2019s, it is worth learning the power of amplification and the knack of creating naturally viral content from Ambani\u2019s playbook.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfc00f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dbfc00f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfade75 elementor-widget elementor-widget-heading\" data-id=\"bfade75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f3c6d elementor-widget elementor-widget-text-editor\" data-id=\"d4f3c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand Ambani continues to fascinate and intrigue every Indian. While one can attribute this to the sheer privilege of \u2018being an Ambani\u2019, it is important to note that over the last 12 years, once the dust settled down over the bitter family feud, Ambani\u2019s have made some calculated moves to nurture it into a formidable force.<\/p><p>The playbook of how the first business family of India carefully curated a family brand, by actions that at are at times counterintuitive to the traditional norms of brand building holds interesting lessons for every brand builder and marketing enthusiast<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8973a elementor-widget elementor-widget-heading\" data-id=\"0e8973a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage the power of top marketing talent\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d962615 elementor-widget elementor-widget-text-editor\" data-id=\"d962615\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WinnerBrands helps organizations hire top marketing talent.<\/p><p>Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand\u2019s potential.<\/p><p>Run by marketers for the marketers, we are already a preferred marketing talent partner for both established conglomerates and agile startups.<\/p><p>WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format-<\/p><ul><li>Full-time (on your payroll)<\/li><li>Contractual (on our payroll)<\/li><li>Or on a freelancing basis.<\/li><\/ul><p>\u00a0<\/p><p>So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.<\/p><p>Talk to our founders and explore smarter ways to hire marketing talent by <a href=\"https:\/\/calendly.com\/asher-23\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">clicking here<\/span><\/em><\/a><\/p><p><br \/>Cheers,<br \/>Team WinnerBrands<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recently Reliance Industries Limited (RIL) announced the entry of Ambani scions- Isha, Akash and Anant Ambani- into the boardroom as non-executive directors. Making this announcement in the RIL AGM, Mukesh Ambani, the chairman of RIL said: \u201c\u2026it reminds me of that day in 1977 when my father inducted me into the board of directors of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Brand Building lessons from the House of Ambani\u2019s - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Brand Building lessons from the House of Ambani\u2019s - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Recently Reliance Industries Limited (RIL) announced the entry of Ambani scions- Isha, Akash and Anant Ambani- into the boardroom as non-executive directors. Making this announcement in the RIL AGM, Mukesh Ambani, the chairman of RIL said: \u201c\u2026it reminds me of that day in 1977 when my father inducted me into the board of directors of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-09T14:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-09T14:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/lessons-from-the-House-of-Ambanis-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"5 Brand Building lessons from the House of Ambani\u2019s\",\"datePublished\":\"2023-09-09T14:27:57+00:00\",\"dateModified\":\"2023-09-09T14:47:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\"},\"wordCount\":1629,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/lessons-from-the-house-of-ambani\/\",\"name\":\"5 Brand Building lessons from the House of Ambani\u2019s - 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