{"id":14104,"date":"2023-09-23T18:32:55","date_gmt":"2023-09-23T13:02:55","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14104"},"modified":"2023-09-25T13:40:44","modified_gmt":"2023-09-25T08:10:44","slug":"decoding-meme-marketing","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/","title":{"rendered":"Decoding Meme Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14104\" class=\"elementor elementor-14104\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Meme &#8211; an image or a short video with a brief caption- is a highly popular form of digital content today. Though internet memes have been consumed and shared almost since the inception of social media, the pandemic has been a big factor in fueling their popularity. Locked at home, facing once in a lifetime crisis, consumers found a stress-buster and even an emotional catharsis in memes.<\/p><p>So much so that global as well as Indian researchers took note of this phenomenon and its impact on the consumer psyche. Papers researching the explosion of memes and their mental impact during COVID-19 have been published in peer-reviewed science research journals like Nature.<\/p><p>Today memes have become an integral part of internet culture and are seen everywhere. Entities across the board- brands, political parties, government authorities and individual consumers- are participating in the frenzy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43668d6 elementor-widget elementor-widget-image\" data-id=\"43668d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"759\" height=\"427\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.jpg\" class=\"attachment-full size-full wp-image-14106\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.jpg 759w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2-300x169.jpg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7cd3d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab7cd3d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of meme marketing?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ad82 elementor-widget elementor-widget-text-editor\" data-id=\"f47ad82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While memes have become a highly popular and engaging content format, with many brands experimenting with meme marketing, it\u2019s worth asking if this content form delivers some real benefits or if it is just a passing fad. As it turns out, meme marketing when done right, can have many advantages.<\/p><p>Memes are short, crisp and mostly funny so as a content format, they esp. suit the sensibilities of young consumers and are highly shareable. If a brand can get them right, it can leverage this inherent virality. Memes thus provide a route to garner good brand recall and virality, with a relatively lower cost of promotion.<\/p><p>Talking of cost, even the cost of product in this age of the meme is quite low. A brand on a shoestring budget can also produce a slew of memes. Hence, memes as a marketing channel are both democratic and cost-effective.<\/p><p>Memes, even if they promote a brand\u2019s POV, aren\u2019t seen as typical \u2018ads\u2019- they are content in the true sense. Hence, they lead to a lot of organic chatter. If executed well, memes can turn brand consumers into unwitting evangelists.<\/p><p>Finally, sheer democracy of creation makes memes a highly relatable content format that everyone can improvise on and participate in. Memes can therefore make a brand seem more approachable and even popularize it. For example, a testimony of immense popularity of Shark Tank India was the sheer number of meme templates it inspired.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3837c24 elementor-widget elementor-widget-image\" data-id=\"3837c24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4.png\" class=\"attachment-full size-full wp-image-14111\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-1080x1080.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-150x150.png 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8b4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5d8b4a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cf33b elementor-widget elementor-widget-heading\" data-id=\"f1cf33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes for a good meme\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e828579 elementor-widget elementor-widget-image\" data-id=\"e828579\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"311\" height=\"162\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1.jpg\" class=\"attachment-full size-full wp-image-14117\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1.jpg 311w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1-300x156.jpg 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To understand what makes a good meme, it is worth exploring the origin of this word. A NYT article on the topic goes on to say:<\/p><p><em>\u201cProfessor Richard Dawkins, an evolutionary biologist, who coined the word in his 1976 best seller \u201cThe Selfish Gene\u201d said, \u201cWe need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation.\u201d He wanted to use a monosyllable that sounded like \u201cgene\u201d and went on add, \u201cIt could alternatively be thought of as being related to \u2018memory,\u2019 or to the French word m\u00eame\u201d\u2026.<\/em><\/p><p><em>\u2026..the popular meme creator Saint Hoax, who has three million Instagram followers, defines a meme as \u201ca piece of media that is repurposed to deliver a cultural, social or political expression, mainly through humour. It has the ability to capture insight in a way that is in complete alignment with the zeitgeist\u201d<\/em><\/p><p>This classic definition and its contemporary interpretation give many clues on what makes a good meme. It should be relatable and shareable. A good meme in essence is WISE:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb3d79 elementor-widget elementor-widget-image\" data-id=\"cbb3d79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"471\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4.jpg\" class=\"attachment-full size-full wp-image-14110\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4.jpg 773w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-300x183.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-4-768x468.jpg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bcfcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98bcfcf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54652d8 elementor-widget elementor-widget-heading\" data-id=\"54652d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Witty<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58c957 elementor-widget elementor-widget-text-editor\" data-id=\"f58c957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To be able to get consumer attention a meme needs to be witty- it needs to make its point in a clever way. Remember that a meme is not a brand banner or pamphlet. Hence memes that simply tend to convey a piece of information in a matter-of-fact way are quite likely to fall flat and may not deliver much benefit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7fb95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca7fb95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc50ed elementor-widget elementor-widget-heading\" data-id=\"fdc50ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Insightful<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f062c8a elementor-widget elementor-widget-text-editor\" data-id=\"f062c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A meme is humorous but it is often more than a mere joke. A thought-through meme is based on a real and relevant human insight that makes consumers nod in agreement while bringing a smile to their faces. Insightful memes are most likely to find shareability as consumers can relate very well to them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c328b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c328b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc413cd elementor-widget elementor-widget-heading\" data-id=\"bc413cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simple<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9014f elementor-widget elementor-widget-text-editor\" data-id=\"2d9014f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If a meme isn\u2019t understood by the intended audience in one go, it has failed to do its job. A meme should therefore be absolutely comprehensible and simple to understand. Even an insightful and witty meme will fail to impress if it uses jargons, convoluted language or esoteric symbolisms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be35ac4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be35ac4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5adb26 elementor-widget elementor-widget-heading\" data-id=\"e5adb26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exclusive<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ea208 elementor-widget elementor-widget-text-editor\" data-id=\"55ea208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To find the best traction, a meme should have a bit of exclusivity. While it should be instantly understood by the target audience, it is great if it requires an effort to be understood by others. Such memes make target consumers feel like a part of an inner circle and increase their shareability potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49f3f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f49f3f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25337e9 elementor-widget elementor-widget-heading\" data-id=\"25337e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some best practices in meme marketing\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65effc3 elementor-widget elementor-widget-text-editor\" data-id=\"65effc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From the above, it&#8217;s clear that while memes are fun, getting meme marketing right isn\u2019t always easy.<\/p><p>Meme marketing requires the brand to have a knack for blending insights with humor. The brand should loosen up a bit- it should be ready to even take occasional potshots on itself if it conveys the point. A content that always eulogizes the brand\u2019s official spiel in brand tone may not travel well as a meme. For instance, Zomato- one of the pioneers in meme marketing in India- has memes that at times even take a dig at their consumers; but they never fail to bring a smile:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74c8f6 elementor-widget elementor-widget-image\" data-id=\"f74c8f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"500\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3.png\" class=\"attachment-full size-full wp-image-14109\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-300x125.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-1080x450.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-768x320.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ecab2 elementor-widget elementor-widget-text-editor\" data-id=\"20ecab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The brand even recounted its end of year order stats in 2020 as a series of memes calling the thread as \u20182020 meme rewind\u2019:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83910a9 elementor-widget elementor-widget-image\" data-id=\"83910a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1550\" height=\"525\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6.png\" class=\"attachment-full size-full wp-image-14113\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6.png 1550w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6-300x102.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6-1080x366.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6-768x260.png 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-6-1536x520.png 1536w\" sizes=\"(max-width: 1550px) 100vw, 1550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3ea60 elementor-widget elementor-widget-text-editor\" data-id=\"8b3ea60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Meme marketing doesn\u2019t require a brand to always make its own meme template. In fact, unless brand is popular custom templates could become difficult to understand. A brand can use a recycled meme template and give its own take without altering its basic meaning. This makes the meme immediately understandable while giving it the unique brand twist. When it comes to meme templates, simplicity and ease of comprehension is most important.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f411c elementor-widget elementor-widget-image\" data-id=\"b9f411c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"500\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-9.png\" class=\"attachment-full size-full wp-image-14116\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-9.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-9-300x125.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-9-1080x450.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-9-768x320.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ba4d4 elementor-widget elementor-widget-text-editor\" data-id=\"35ba4d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A common misnomer about meme marketing is that it works well only when brands are riding on a trend. While a thought-through meme on a trending topic will carry organic traction, a brand need not always wait for trends to create a meme. Brands that have perfected the craft use meme marketing as a strategy and not a moment marketing tool. For instance, Netflix routinely uses Memes to create awareness and intrigue about popular properties on its platforms:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fde552 elementor-widget elementor-widget-image\" data-id=\"5fde552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"809\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3.jpg\" class=\"attachment-full size-full wp-image-14108\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3.jpg 1277w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-300x190.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-1080x684.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-3-768x487.jpg 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca45a0 elementor-widget elementor-widget-image\" data-id=\"bca45a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"432\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-8.png\" class=\"attachment-full size-full wp-image-14115\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-8.png 634w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-8-300x204.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe83db elementor-widget elementor-widget-text-editor\" data-id=\"dfe83db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Also, unlike what\u2019s commonly thought, memes can also be used to drive home serious messages in a light-hearted way. For instance, Bangalore and Mumbai traffic police authorities often use memes in their twitter account to create public awareness on topics like road safety and following traffic signals:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff578a4 elementor-widget elementor-widget-image\" data-id=\"ff578a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"500\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-5.png\" class=\"attachment-full size-full wp-image-14112\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-5.png 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-5-300x125.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-5-1080x450.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-5-768x320.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d01b0 elementor-widget elementor-widget-text-editor\" data-id=\"10d01b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, meme marketing may not always entail brand creating a meme. Given that meme is a fairly democratic piece of content that anyone can create, brands can also crowdsource them. Brands can engage consumers through interesting \u2018caption this\u2019 challenge, offering them a stimulus to create their own memes, just as Netflix did:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1247af elementor-widget elementor-widget-image\" data-id=\"b1247af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"445\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-7.png\" class=\"attachment-full size-full wp-image-14114\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-7.png 533w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-7-300x250.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6a22a elementor-widget elementor-widget-text-editor\" data-id=\"4e6a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sometimes consumer-created brand memes trigger a lot of buzz. Brands can participate in these organic conversations and amplify the engagement. Spotify leveraged this very well in case of the famous \u2018Spotify \u2013 Good Day logo\u2019 episode, briefly changing its logo on Twitter profile in response to a Twitter users observation that pointed out an uncanny resemblance between the Spotify logo and a Good Day biscuit:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190d8f3 elementor-widget elementor-widget-image\" data-id=\"190d8f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"500\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.png\" class=\"attachment-full size-full wp-image-14107\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.png 1020w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2-300x147.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2-768x376.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf50a1 elementor-widget elementor-widget-text-editor\" data-id=\"2cf50a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This smart and sporty move from the brand won many consumer accolades, instantly triggering a slew of positive conversations and memes:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f41b2 elementor-widget elementor-widget-image\" data-id=\"78f41b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"212\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/decoding-meme-marketing.png\" class=\"attachment-full size-full wp-image-14119\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/decoding-meme-marketing.png 731w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/decoding-meme-marketing-300x87.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f53841 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f53841\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ca9c3 elementor-widget elementor-widget-heading\" data-id=\"93ca9c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A few watchouts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e56f1 elementor-widget elementor-widget-text-editor\" data-id=\"e7e56f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Besides its benefits, meme is also an extremely flexible content format. Memes can be in the form of pictures, GIFs or short videos. They could be either used as a standalone social media post or could be used to spice up brands\u2019 blogs or newsletters. However, this flexibility, ease of creation and apparent democracy of format also calls for some caution.<\/p><p>Given that anyone can create them, there is a plethora of memes flooding consumer\u2019s social media and WhatsApp timelines. Hence even the most potent memes tend to quickly lose their shareability potential. Memes should therefore be used judiciously to create content diversity.<\/p><p>Memes should have an entertainment value but at the same time, they cannot be disconnected from the brand narrative. They are a part of the brand\u2019s overall content repertoire and consequently should sync well with the overall content theme, tonality and messaging. Rather than being known as an \u2018excellent meme creator\u2019, a brand should endeavour to be known as a creator of share-worthy, interesting and category-relevant content- memes being a part of it.<\/p><p>Finally, memes thrive on being punny, sarcastic and light-hearted. As we mentioned earlier, taking an occasional dig on competition, consumer, category or brand doesn\u2019t hurt. However, memes should stick to the unsaid code of ethical marketing conduct. For instance, however meme-worthy the topic may be, targeting a minority group, hurting religious sentiments or making light of a sensitive situation is never a good idea. Similarly, while holding meme contests, brands should put riders and ensure moderation rather than turning it into a no-holds-barred meme-fest.<\/p><p>Another problem with the democratic nature of memes is that anyone can create a branded meme and in case the content is controversial, the brand might face a completely unintended consumer backlash, forcing it into crisis mitigation mode. For instance, a meme purportedly from erstwhile Jet Airways taking a dig at a viral video of Indigo staff manhandling a customer led to a controversy, forcing the airlines to issue a clarification.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb341 elementor-widget elementor-widget-image\" data-id=\"b3eb341\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"300\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1.png\" class=\"attachment-full size-full wp-image-14118\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1.png 1020w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1-300x88.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-1-768x226.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7599353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7599353\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4746ed4 elementor-widget elementor-widget-heading\" data-id=\"4746ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f609f elementor-widget elementor-widget-text-editor\" data-id=\"b7f609f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With reduced attention spans and the need for short, snappy content, meme marketing is here to stay and can be a potent tool in a brand\u2019s marketing arsenal. However, the key to meme marketing isn\u2019t too different from the basic tenets of good marketing. Being clued into the popular culture and knowing the consumer pulse are prerequisites for both.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2d3e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb2d3e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e0fe elementor-widget elementor-widget-heading\" data-id=\"d61e0fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage the power of top marketing talent\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d34a3 elementor-widget elementor-widget-text-editor\" data-id=\"24d34a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WinnerBrands helps organizations hire top marketing talent.<\/p><p>Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand\u2019s potential.<\/p><p>Run by marketers for the marketers, we are already a preferred marketing talent partner for both established conglomerates and agile startups.<\/p><p>WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format-<\/p><ul><li>Full-time (on your payroll)<\/li><li>Contractual (on our payroll)<\/li><li>Or on a freelancing basis.<\/li><\/ul><p>\u00a0<\/p><p>So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.<\/p><p>Talk to our founders and explore smarter ways to hire marketing talent by <a href=\"https:\/\/calendly.com\/asher-23\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">clicking here<\/span><\/em><\/a><\/p><p><br \/>Cheers,<br \/>Team WinnerBrands<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meme &#8211; an image or a short video with a brief caption- is a highly popular form of digital content today. Though internet memes have been consumed and shared almost since the inception of social media, the pandemic has been a big factor in fueling their popularity. Locked at home, facing once in a lifetime [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-23T13:02:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T08:10:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"759\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Decoding Meme Marketing\",\"datePublished\":\"2023-09-23T13:02:55+00:00\",\"dateModified\":\"2023-09-25T08:10:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\"},\"wordCount\":1825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Marketing 101\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\",\"url\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\",\"name\":\"Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2023-09-23T13:02:55+00:00\",\"dateModified\":\"2023-09-25T08:10:44+00:00\",\"description\":\"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.\",\"breadcrumb\":{\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winnerbrands.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decoding Meme Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winnerbrands.in\/#website\",\"url\":\"https:\/\/winnerbrands.in\/\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"description\":\"Helping brands leverage the power of top marketing talent\",\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winnerbrands.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winnerbrands.in\/#organization\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"url\":\"https:\/\/winnerbrands.in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"contentUrl\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"width\":310,\"height\":56,\"caption\":\"WinnerBrands -  Helping brands leverage the power of top marketing talent\"},\"image\":{\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/winnerbrands\",\"https:\/\/twitter.com\/WinnerBrandsCo\",\"https:\/\/medium.com\/WinnerBrands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\",\"name\":\"Akhil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g\",\"caption\":\"Akhil\"},\"url\":\"https:\/\/winnerbrands.in\/author\/akhil\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent","og_description":"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.","og_url":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/","og_site_name":"WinnerBrands - Helping brands leverage the power of top marketing talent","article_publisher":"https:\/\/www.facebook.com\/winnerbrands","article_published_time":"2023-09-23T13:02:55+00:00","article_modified_time":"2023-09-25T08:10:44+00:00","og_image":[{"width":759,"height":427,"url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/09\/Decoding-Meme-Marketing-2.jpg","type":"image\/jpeg"}],"author":"Akhil","twitter_card":"summary_large_image","twitter_creator":"@WinnerBrandsCo","twitter_site":"@WinnerBrandsCo","twitter_misc":{"Written by":"Akhil","Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#article","isPartOf":{"@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/"},"author":{"name":"Akhil","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57"},"headline":"Decoding Meme Marketing","datePublished":"2023-09-23T13:02:55+00:00","dateModified":"2023-09-25T08:10:44+00:00","mainEntityOfPage":{"@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/"},"wordCount":1825,"commentCount":0,"publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"articleSection":["Marketing 101"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/","url":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/","name":"Decoding Meme Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent","isPartOf":{"@id":"https:\/\/winnerbrands.in\/#website"},"datePublished":"2023-09-23T13:02:55+00:00","dateModified":"2023-09-25T08:10:44+00:00","description":"Today, memes have become an integral part of internet culture. This article will decode meme marketing and provide a working framework.","breadcrumb":{"@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/winnerbrands.in\/marketing-101\/decoding-meme-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winnerbrands.in\/"},{"@type":"ListItem","position":2,"name":"Decoding Meme Marketing"}]},{"@type":"WebSite","@id":"https:\/\/winnerbrands.in\/#website","url":"https:\/\/winnerbrands.in\/","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Helping brands leverage the power of top marketing talent","publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winnerbrands.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winnerbrands.in\/#organization","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","url":"https:\/\/winnerbrands.in\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/","url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","contentUrl":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","width":310,"height":56,"caption":"WinnerBrands -  Helping brands leverage the power of top marketing talent"},"image":{"@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winnerbrands","https:\/\/twitter.com\/WinnerBrandsCo","https:\/\/medium.com\/WinnerBrands"]},{"@type":"Person","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57","name":"Akhil","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g","caption":"Akhil"},"url":"https:\/\/winnerbrands.in\/author\/akhil\/"}]}},"_links":{"self":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14104"}],"collection":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/comments?post=14104"}],"version-history":[{"count":5,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14104\/revisions"}],"predecessor-version":[{"id":14123,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14104\/revisions\/14123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media\/14106"}],"wp:attachment":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media?parent=14104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/categories?post=14104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/tags?post=14104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}