{"id":14131,"date":"2023-10-01T13:23:05","date_gmt":"2023-10-01T07:53:05","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14131"},"modified":"2023-10-03T15:12:08","modified_gmt":"2023-10-03T09:42:08","slug":"vocal-for-local-decoding-the-rise-of-homegrown-brands","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/","title":{"rendered":"Vocal for Local: decoding the rise of homegrown brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14131\" class=\"elementor elementor-14131\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Of late, the idea that \u2018homegrown\u2019 credentials deliver a competitive advantage to brands has been gaining currency. Many Indian startup founders have been vocal about how their brand is \u2018proudly made in India\u2019.<\/p><p>A 2021 KPMG report on Indian consumer behaviour states: <em>\u201cAmongst the younger demographics, the idea of promoting homegrown brands has started gaining acceptance\u2026\u201d<\/em><\/p><p>What\u2019s behind the surge of interest and affinity towards homegrown brands? Is it related to nationalism and patriotism? Or has it got to do something with our perceptions of progress as a nation? These are valid questions for any marketer who seeks to leverage this sentiment as a viable brand proposition.<br \/>To understand this, let\u2019s step back and understand the factors that have come together to build preference for homegrown brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7336da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7336da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">First things first: Preference for \u2018Homegrown\u2019 isn\u2019t correlated to patriotism<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ad82 elementor-widget elementor-widget-text-editor\" data-id=\"f47ad82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is an important observation. Patriotism is devotion, loyalty and respect for the country and its symbols. But patriotism doesn\u2019t imply default bias for homegrown brands. That\u2019s because most consumers are both patriotic and rational. While they won\u2019t patronize any brand that\u2019s outright inimical to national interests, they wouldn\u2019t necessarily root for homegrown brands unless they are confident that their quality is competitive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082e4a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"082e4a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8b4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5d8b4a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cf33b elementor-widget elementor-widget-heading\" data-id=\"f1cf33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, what has built the preference for Homegrown Brands in India?\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a437b11 elementor-widget elementor-widget-text-editor\" data-id=\"a437b11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the case of India, 4 factors have come together to facilitate this confidence:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984cdfa elementor-widget elementor-widget-heading\" data-id=\"984cdfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1 Maturing of the Indian startup ecosystem\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From the times when Indians feted \u2018foreign brands\u2019 and local entrepreneurs were decried for their \u2018jugaad\u2019 mindset, the Indian entrepreneurship ecosystem has come a long way, making consumers feel much more confident about the product quality of Indian brands.<\/p><p>Today, Indian Startups span a wide gamut of sectors- from food delivery and grocery delivery to health tech, edu-tech, agri-tech, electric-mobility and space tech- solving real consumer problems, adding real value to the economy and repeatedly proving that Indian innovation capabilities are fast coming of age.<\/p><p>Stories of Indian entrepreneurs- youngsters who chose to remain in India, built for India and finally made their fortunes in India- are being celebrated. These self-made entrepreneurs have become the toast of the nation. Runaway success of Shark Tank India indicates the curiosity and charm of startups in India.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bcfcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98bcfcf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54652d8 elementor-widget elementor-widget-heading\" data-id=\"54652d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 The D2C revolution\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58c957 elementor-widget elementor-widget-text-editor\" data-id=\"f58c957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>India\u2019s direct-to-consumer (D2C) market generated $12bn revenue in FY\u201922. The category took off during the pandemic when online ordering became a norm, and the growth momentum has largely sustained since then. The D2C revolution has given Indian consumers a good combination of quality and affordability. This movement has escalated expectations from Indian products and has raised quality benchmarks. Brands like Mamaearth in personal care, boAt in audio gadgets, and Sugar in cosmetics- are a visible manifestation of this phenomenon.<\/p><p>A big upside of the D2C revolution has been the democratization of quality standards. Priced at a pragmatic level for deep penetration, most D2C brands have found traction among a wide section of consumers, cutting across town classes. Paraben, Sulfate-free, Cruelty-free cosmetics, clean-label foods, and feature-rich personal gadgets are no longer elitist concepts for Indian consumers, thanks to the emergence of D2C Brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80dd7 elementor-widget elementor-widget-image\" data-id=\"4f80dd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"753\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-3.png\" class=\"attachment-full size-full wp-image-14133\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-3.png 800w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-3-300x282.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-3-768x723.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb17a06 elementor-widget elementor-widget-text-editor\" data-id=\"fb17a06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Image Courtesy: Yourstory.com<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7fb95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca7fb95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc50ed elementor-widget elementor-widget-heading\" data-id=\"fdc50ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Achievements of India and Indians\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f062c8a elementor-widget elementor-widget-text-editor\" data-id=\"f062c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With initiatives like UPI to the successful lunar landing of Chandrayan-3, India has time and again demonstrated the ability to indigenously engineer best-in-class frugal innovations.<\/p><p>Besides science and technology, there has been a constant stream of news where Indian icons are being celebrated on a global stage. From the Olympics to the Oscars and from Neeraj Chopra to Nikhat Zareen, India\u2019s representation at the global level has only been growing. Even the news of global top-tech companies helmed by Indian CEOs is perceived as a testimony of how Indians can meet global standards and deliver when it matters the most.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18eccdf elementor-widget elementor-widget-image\" data-id=\"18eccdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1550\" height=\"525\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1.jpg\" class=\"attachment-full size-full wp-image-14134\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1.jpg 1550w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1-300x102.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1-1080x366.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1-768x260.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1-1536x520.jpg 1536w\" sizes=\"(max-width: 1550px) 100vw, 1550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c328b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c328b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc413cd elementor-widget elementor-widget-heading\" data-id=\"bc413cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4 The government narrative\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9014f elementor-widget elementor-widget-text-editor\" data-id=\"2d9014f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, the above factors find a stronger resonance today as they are additionally boosted by government policies and proclamations that openly promote being \u2018vocal for local\u2019. Government initiatives like Atmanirbhar Bharat, Startup India, and Make in India- and the heavy media buzz behind them have also made general consumers see homegrown brands in a more positive light.<\/p><p>Besides, the official amplification and celebration of Indian culture, achievements and events is done at an unprecedented scale today. Be it the organization of the G-20 meet in India or the celebration of International Yoga Day- these have been projected as potent symbols of India\u2019s rising clout and soft power at a global level- further reinforcing the narrative of pride in the nativity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdb5d6 elementor-widget elementor-widget-image\" data-id=\"ffdb5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"996\" height=\"219\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/vocal-for-local.png\" class=\"attachment-full size-full wp-image-14137\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/vocal-for-local.png 996w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/vocal-for-local-300x66.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/vocal-for-local-768x169.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64de7e6 elementor-widget elementor-widget-text-editor\" data-id=\"64de7e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image courtesy: The Hindu Business Line<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef0c85 elementor-widget elementor-widget-text-editor\" data-id=\"fef0c85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, a consistent narrative that positions India as the fastest growing emerging economy that\u2019s a \u2018shining star\u2019 amidst the fear of global recession or the talks of India soon becoming the 3rd largest economy further fuel optimism about the country.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a7e13 elementor-widget elementor-widget-image\" data-id=\"13a7e13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-2.png\" class=\"attachment-full size-full wp-image-14136\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-2.png 512w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-2-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea81462 elementor-widget elementor-widget-text-editor\" data-id=\"ea81462\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Image courtesy: The Economic Times<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be35ac4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be35ac4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840e13f elementor-widget elementor-widget-heading\" data-id=\"840e13f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 critical riders for Homegrown brands\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ea208 elementor-widget elementor-widget-text-editor\" data-id=\"55ea208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Any ardent but unbiased votary of India knows that the Indian growth story isn\u2019t without its share of watchouts. Given the size and scale of the country, we need many more grassroots innovations that can impact the bottom of the pyramid population and ensure that the fruits of development are equitably distributed. Investment in education, employment creation and urban infrastructure is still inadequate and needs to be fortified for the country to realize its true potential.<\/p><p>Just as consumers know that this is no \u201cIndia Shining\u201d moment and that there is a lot of work to be done, preference for homegrown brands also doesn\u2019t equate to blind trust in Indian products. Hence, even as homegrown brands try to score a home run, they should be aware of 3 critical riders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49f3f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f49f3f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cde1d elementor-widget elementor-widget-heading\" data-id=\"86cde1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1 Homegrown advantage comes with a solemn responsibility\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65effc3 elementor-widget elementor-widget-text-editor\" data-id=\"65effc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While many factors have come together to build confidence and preference for \u2018Homegrown\u2019 brands, this opportunity also saddles them with an equally meaningful responsibility- of maintaining and reinforcing the trust that has been built through decades of hard work by Indian entrepreneurs and policymakers. Misleading or false claims, fake reviews, sub-par quality or even pushy sales tactics can undo the reputation capital built so far for homegrown brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f53841 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f53841\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ade30 elementor-widget elementor-widget-heading\" data-id=\"f2ade30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 Homegrown credentials cannot paper over poor quality \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0e0d8 elementor-widget elementor-widget-text-editor\" data-id=\"8c0e0d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With platforms like Instagram, Facebook, YouTube and WhatsApp almost finding universal usage, both aspirations and benchmarks of Indian consumers are on the rise. In addition, global brands have also been doing a great job at Indianizing their offerings and communication to meet consumers where they are.<\/p><p>Thus, being homegrown is a significant but not the most important purchase criterion. Rational metrics like quality and price remain key choice drivers, and homegrown brands need to meet these for their home advantage to kick in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda6583 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bda6583\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdf11e elementor-widget elementor-widget-heading\" data-id=\"dfdf11e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Do not make it a Us vs. Them battle\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbcc36c elementor-widget elementor-widget-text-editor\" data-id=\"fbcc36c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Preference for homegrown is more rational than an emotional choice. Hence, making it an us vs. them battle- and hoping that drumming up emotions will help a brand sail through is a misplaced notion. Home brands score a home run only when they convince consumers that the product meets the competitive benchmarks. There are many examples where homegrown credentials gave positive momentum and goodwill to a brand. But, it quickly lost its initial traction because the product didn\u2019t deliver on the desired expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7599353 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7599353\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4746ed4 elementor-widget elementor-widget-heading\" data-id=\"4746ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f609f elementor-widget elementor-widget-text-editor\" data-id=\"b7f609f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Preference for homegrown brands is on the rise today, thanks to the confluence of many positive factors. However, the brands must leverage this responsibly and ensure they don\u2019t reduce it to a mere marketing gimmick.<\/p><p>We hope to see a lot of homegrown brands making us proud!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2d3e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb2d3e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e0fe elementor-widget elementor-widget-heading\" data-id=\"d61e0fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage the power of top marketing talent\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d34a3 elementor-widget elementor-widget-text-editor\" data-id=\"24d34a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WinnerBrands helps organizations hire top marketing talent.<\/p><p>Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand\u2019s potential.<\/p><p>Run by marketers for the marketers, we are already a preferred marketing talent partner for both established conglomerates and agile startups.<\/p><p>WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format-<\/p><ul><li>Full-time (on your payroll)<\/li><li>Contractual (on our payroll)<\/li><li>Or on a freelancing basis.<\/li><\/ul><p>\u00a0<\/p><p>So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.<\/p><p>Talk to our founders and explore smarter ways to hire marketing talent by <a href=\"https:\/\/calendly.com\/asher-23\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">clicking here<\/span><\/em><\/a><\/p><p><br \/>Cheers,<br \/>Team WinnerBrands<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Of late, the idea that \u2018homegrown\u2019 credentials deliver a competitive advantage to brands has been gaining currency. Many Indian startup founders have been vocal about how their brand is \u2018proudly made in India\u2019. A 2021 KPMG report on Indian consumer behaviour states: \u201cAmongst the younger demographics, the idea of promoting homegrown brands has started gaining [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"What&#039;s behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"What&#039;s behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-01T07:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T09:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1550\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Vocal for Local: decoding the rise of homegrown brands\",\"datePublished\":\"2023-10-01T07:53:05+00:00\",\"dateModified\":\"2023-10-03T09:42:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\"},\"wordCount\":1411,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\",\"name\":\"Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2023-10-01T07:53:05+00:00\",\"dateModified\":\"2023-10-03T09:42:08+00:00\",\"description\":\"What's behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.\",\"breadcrumb\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winnerbrands.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vocal for Local: decoding the rise of homegrown brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winnerbrands.in\/#website\",\"url\":\"https:\/\/winnerbrands.in\/\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"description\":\"Helping brands leverage the power of top marketing talent\",\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winnerbrands.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winnerbrands.in\/#organization\",\"name\":\"WinnerBrands - Helping brands leverage the power of top marketing talent\",\"url\":\"https:\/\/winnerbrands.in\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"contentUrl\":\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg\",\"width\":310,\"height\":56,\"caption\":\"WinnerBrands -  Helping brands leverage the power of top marketing talent\"},\"image\":{\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/winnerbrands\",\"https:\/\/twitter.com\/WinnerBrandsCo\",\"https:\/\/medium.com\/WinnerBrands\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\",\"name\":\"Akhil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g\",\"caption\":\"Akhil\"},\"url\":\"https:\/\/winnerbrands.in\/author\/akhil\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent","description":"What's behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/","og_locale":"en_GB","og_type":"article","og_title":"Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent","og_description":"What's behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.","og_url":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/","og_site_name":"WinnerBrands - Helping brands leverage the power of top marketing talent","article_publisher":"https:\/\/www.facebook.com\/winnerbrands","article_published_time":"2023-10-01T07:53:05+00:00","article_modified_time":"2023-10-03T09:42:08+00:00","og_image":[{"width":1550,"height":525,"url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2023\/10\/Vocal-for-local-1.jpg","type":"image\/jpeg"}],"author":"Akhil","twitter_card":"summary_large_image","twitter_creator":"@WinnerBrandsCo","twitter_site":"@WinnerBrandsCo","twitter_misc":{"Written by":"Akhil","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#article","isPartOf":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/"},"author":{"name":"Akhil","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57"},"headline":"Vocal for Local: decoding the rise of homegrown brands","datePublished":"2023-10-01T07:53:05+00:00","dateModified":"2023-10-03T09:42:08+00:00","mainEntityOfPage":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/"},"wordCount":1411,"commentCount":0,"publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"articleSection":["Brand Opinions"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/","url":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/","name":"Vocal for Local: decoding the rise of homegrown brands - WinnerBrands - Helping brands leverage the power of top marketing talent","isPartOf":{"@id":"https:\/\/winnerbrands.in\/#website"},"datePublished":"2023-10-01T07:53:05+00:00","dateModified":"2023-10-03T09:42:08+00:00","description":"What's behind the surge of interest towards homegrown brands? Our team at WinnerBrands breaks it down.","breadcrumb":{"@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/winnerbrands.in\/brand-opinions\/vocal-for-local-decoding-the-rise-of-homegrown-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winnerbrands.in\/"},{"@type":"ListItem","position":2,"name":"Vocal for Local: decoding the rise of homegrown brands"}]},{"@type":"WebSite","@id":"https:\/\/winnerbrands.in\/#website","url":"https:\/\/winnerbrands.in\/","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","description":"Helping brands leverage the power of top marketing talent","publisher":{"@id":"https:\/\/winnerbrands.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winnerbrands.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winnerbrands.in\/#organization","name":"WinnerBrands - Helping brands leverage the power of top marketing talent","url":"https:\/\/winnerbrands.in\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/","url":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","contentUrl":"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/winnerbrands_logo.svg","width":310,"height":56,"caption":"WinnerBrands -  Helping brands leverage the power of top marketing talent"},"image":{"@id":"https:\/\/winnerbrands.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winnerbrands","https:\/\/twitter.com\/WinnerBrandsCo","https:\/\/medium.com\/WinnerBrands"]},{"@type":"Person","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57","name":"Akhil","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winnerbrands.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92bea2e880b39b6c24285b8f81cceb7f?s=96&d=mm&r=g","caption":"Akhil"},"url":"https:\/\/winnerbrands.in\/author\/akhil\/"}]}},"_links":{"self":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14131"}],"collection":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/comments?post=14131"}],"version-history":[{"count":6,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14131\/revisions"}],"predecessor-version":[{"id":14141,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/posts\/14131\/revisions\/14141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media\/14134"}],"wp:attachment":[{"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/media?parent=14131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/categories?post=14131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winnerbrands.in\/wp-json\/wp\/v2\/tags?post=14131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}