{"id":14216,"date":"2024-01-05T19:56:04","date_gmt":"2024-01-05T14:26:04","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14216"},"modified":"2024-01-05T20:10:41","modified_gmt":"2024-01-05T14:40:41","slug":"top-3-campaigns-from-2023-by-diptakirti-chaudhuri","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/books-we-love\/top-3-campaigns-from-2023-by-diptakirti-chaudhuri\/","title":{"rendered":"Top 3 campaigns from 2023 &#8211; by Diptakirti Chaudhuri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14216\" class=\"elementor elementor-14216\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For this edition of FreeFlowing, we invited Diptakirti to pick his favourite campaigns of 2023 that aptly demonstrate the power of creative thinking and execution.<\/p><p>Diptakirti Chaudhuri is a marketer with over 2 decades of experience in marketing and sales. He has held marketing leadership heritage brands as well as startups like Bajaj Auto, Manipal Global, Holiday IQ and HT media. In his recent stint leading the business charter at Vinod Chopra Films he has worked on promoting \u201812th Fail\u2019 &#8211; the sleeper hit of the year.<\/p><p>Over to the top campaign picks from Diptakirti\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bcfcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98bcfcf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54652d8 elementor-widget elementor-widget-heading\" data-id=\"54652d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">1. Red Label Tea\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce1769 elementor-widget elementor-widget-image\" data-id=\"cce1769\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"515\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/Red-Label.jpeg\" class=\"attachment-full size-full wp-image-14219\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/Red-Label.jpeg 770w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/Red-Label-300x201.jpeg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/Red-Label-768x514.jpeg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58c957 elementor-widget elementor-widget-text-editor\" data-id=\"f58c957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Red Label has successfully built \u2018tea as a social lubricant\u2019 with a series of heartwarming, progressive, yet entertaining ads over the years. From welcoming new neighbours, to approving a daughter-in-law, to reconnecting with old professors, to celebrating festivals, they have remained faithful to the \u2018<em>Swad Apnepan Ka<\/em>\u2019 line, taking the strategy of equating themselves with the category.<\/p><p>So, the next step was only natural, that of calling tea \u2018India\u2019s favourite social network\u2019. This is obvious in hindsight, often the hallmark of a good insight and matched the brand positioning perfectly. The individual situations cut across social strata, hinted at some of their previous ads, but remained hot and fresh.<\/p><p>The result was a lovely, feel-good and durable film that transcends any specific occasion and reels you in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae679c2 elementor-widget elementor-widget-video\" data-id=\"ae679c2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/UPv5XPTL0uU&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7fb95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca7fb95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc50ed elementor-widget elementor-widget-heading\" data-id=\"fdc50ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Dream 11\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f062c8a elementor-widget elementor-widget-text-editor\" data-id=\"f062c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2018<em>Sab khelenge<\/em>\u2019&#8230; Dream 11\u2019s promise to get all of India playing fantasy cricket got a great follow-up during IPL 2023 when 3 Idiots (Aamir Khan, R Madhavan and Sharman Joshi) joined some of Indian cricket\u2019s top stars for a tongue-in-cheek campaign.<\/p><p>Built around the theme of actors joining cricket as a tit-for-tat towards cricketers acting in ads, it could have become just another celeb-heavy campaign &#8211; but for the writing. The campaign was deliciously wicked, playing around the actors\u2019 flops and their quick-wittedness, trading barbs with the cricketers in a series of short and snappy videos.<\/p><p>The campaign was also built up well with a teaser element (around a potential sequel for the film <em>3 Idiots)<\/em>, setting up the context (with a faux-press meet video) and then throwing a dozen short videos<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae1435 elementor-widget elementor-widget-video\" data-id=\"4ae1435\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=npZIAKoDtTA&amp;list=PLQ8GwZ-Eonp8zNRB2tpWOpM-MvFRnaJWD&amp;index=1&amp;pp=iAQB&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb941e3 elementor-widget elementor-widget-text-editor\" data-id=\"fb941e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Link to full playlist <span style=\"text-decoration: underline;\"><a href=\"https:\/\/youtube.com\/playlist?list=PLQ8GwZ-Eonp8zNRB2tpWOpM-MvFRnaJWD&amp;si=yFe-5k6wHaYm2kOd\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c328b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c328b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc413cd elementor-widget elementor-widget-heading\" data-id=\"bc413cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Cadbury\u2019s 5 Star<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f69a3f elementor-widget elementor-widget-image\" data-id=\"6f69a3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1056\" height=\"767\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/5star.jpeg\" class=\"attachment-full size-full wp-image-14218\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/5star.jpeg 1056w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/5star-300x218.jpeg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/5star-768x558.jpeg 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9014f elementor-widget elementor-widget-text-editor\" data-id=\"2d9014f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The brand did a great job of extending their tagline \u2018Do Nothing\u2019 to the flavour-of-the-season, Artificial Intelligence. The \u2018Do Nothing University\u2019 was a seductive pipedream, a college that gets you a job without having to work at all.<\/p><p>The film threw in a couple of evergreen Seinfeld gags and Dilbert principles around \u2018how to look busy\u2019 at work, while creating a \u2018tech\u2019 aura with a salad of buzzwords like Blockchain, Graphic Design and Coding. They followed it up with a website for the Nothing University &#8211; which listed courses including a couple by comedians Atul Khatri and Rahul Subramaniam.<\/p><p>In a world resigned to working abominably hard to get their daily bread, 5 Star managed to break clutter by capturing an abiding fantasy, and not merely a moment of marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f155900 elementor-widget elementor-widget-video\" data-id=\"f155900\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/0lhmKOR8Www?si=jafz3xatC8RRS69_&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f53841 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f53841\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e0fe elementor-widget elementor-widget-heading\" data-id=\"d61e0fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage the power of top marketing talent\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d34a3 elementor-widget elementor-widget-text-editor\" data-id=\"24d34a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WinnerBrands helps organizations hire top marketing talent.<\/p><p>Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand\u2019s potential.<\/p><p>Run by marketers for the marketers, we are already a preferred marketing talent partner for both established conglomerates and agile startups.<\/p><p>WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format-<\/p><ul><li>Full-time (on your payroll)<\/li><li>Contractual (on our payroll)<\/li><li>Or on a freelancing basis.<\/li><\/ul><p>\u00a0<\/p><p>So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.<\/p><p>Talk to our founders and explore smarter ways to hire marketing talent by <a href=\"https:\/\/calendly.com\/asher-23\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">clicking here<\/span><\/em><\/a><\/p><p><br \/>Cheers,<br \/>Team WinnerBrands<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For this edition of FreeFlowing, we invited Diptakirti to pick his favourite campaigns of 2023 that aptly demonstrate the power of creative thinking and execution. Diptakirti Chaudhuri is a marketer with over 2 decades of experience in marketing and sales. He has held marketing leadership heritage brands as well as startups like Bajaj Auto, Manipal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 campaigns from 2023 - by Diptakirti Chaudhuri - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/books-we-love\/top-3-campaigns-from-2023-by-diptakirti-chaudhuri\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 campaigns from 2023 - by Diptakirti Chaudhuri - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"For this edition of FreeFlowing, we invited Diptakirti to pick his favourite campaigns of 2023 that aptly demonstrate the power of creative thinking and execution. Diptakirti Chaudhuri is a marketer with over 2 decades of experience in marketing and sales. He has held marketing leadership heritage brands as well as startups like Bajaj Auto, Manipal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/books-we-love\/top-3-campaigns-from-2023-by-diptakirti-chaudhuri\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-05T14:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T14:40:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/Red-Label.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/books-we-love\/top-3-campaigns-from-2023-by-diptakirti-chaudhuri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/books-we-love\/top-3-campaigns-from-2023-by-diptakirti-chaudhuri\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Top 3 campaigns from 2023 &#8211; 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