{"id":14240,"date":"2024-01-20T11:25:56","date_gmt":"2024-01-20T05:55:56","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14240"},"modified":"2024-02-21T14:08:58","modified_gmt":"2024-02-21T08:38:58","slug":"unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023\/","title":{"rendered":"Unleashing the Animal &#8211;  An analysis of consumer response to the monster hit of 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14240\" class=\"elementor elementor-14240\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35cb0 elementor-widget elementor-widget-text-editor\" data-id=\"9f35cb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Watching the movie Animal was unsettling to say the least. However, what was more surprising was the kind of response the movie received from cinemagoers across India. At last count, the movie has grossed over INR 600 Cr. at the India Box Office alone. It\u2019s a bonafide blockbuster.<\/p><p>To decode this phenomenon, we reached out to one person who is best poised to address this.<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/diptakirti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Diptakirti Chaudhuri<\/span><\/a> is a marketer with over 2 decades of experience in marketing and sales. He has held marketing leadership positions at both heritage brands as well as startups like Bajaj Auto, Manipal Global, Holiday IQ and HT media.<\/p><p>A self-confessed fan of everything Bollywood and a published author on the topic, in his recent stint leading the business charter at Vinod Chopra Films, he has worked on promoting \u201812th Fail\u2019 \u2013 the sleeper hit of the year.<\/p><p>Over to Diptakirti on his take on what unleashed the Animal\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1eca39 elementor-widget elementor-widget-image\" data-id=\"a1eca39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"680\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2.jpg\" class=\"attachment-full size-full wp-image-14243\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-300x159.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-1080x574.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-768x408.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7336da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7336da\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2659d6a elementor-widget elementor-widget-text-editor\" data-id=\"2659d6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I won\u2019t waste time by recapping the form and content of Animal, one of the biggest hits in a blockbuster-filled year. It is easily the most-discussed film of recent times, having reached that enviable level of show business &#8211; Love-Or-Hate-But-Cannot-Ignore. The attempt is to try and piece together the reasons behind the tremendous consumer response to the film.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0887 elementor-widget elementor-widget-heading\" data-id=\"07a0887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">#1 Advance Excitement\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ad82 elementor-widget elementor-widget-text-editor\" data-id=\"f47ad82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The excitement for Animal reflected in the advance booking. At the multiplex chains, Animal had an advance booking of 4.56L tickets[\u00b9], just behind two Shah Rukh Khan starrers (Jawan and Pathaan) and two highly anticipated sequels (Baahubali 2 and KGF 2). Instead of these films &#8211; which boasted of India\u2019s biggest star or a franchise &#8211; Animal\u2019s advance booking should be compared to Tu Jhoothi Main Makkaar &#8211; a romantic comedy released earlier in 2023.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa5088 elementor-widget elementor-widget-image\" data-id=\"8fa5088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"826\" height=\"465\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-6.jpg\" class=\"attachment-full size-full wp-image-14247\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-6.jpg 826w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-6-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-6-768x432.jpg 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509ab20 elementor-widget elementor-widget-text-editor\" data-id=\"509ab20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TJMM also starred Ranbir Kapoor, a female lead of comparable popularity (Shraddha Kapoor vs Rashmika Mandana)[\u00b2] and &#8211; I would have naively surmised &#8211; a director of comparable credentials[\u00b3] as Animal. But TJMM sold just 73,000 advance tickets &#8211; less than one-sixth of Animal. Ranbir Kapoor\u2019s 2022 superhit, Brahmastra &#8211; with the fabled Dharma marketing muscle- sold about 3L advance tickets.<\/p><p>Clearly, the content and the team behind Animal added something special that was apparent to the audience well before the release. And the charms of a love story or a potential Indian superhero franchise paled in front of a deadly cocktail of blood, gore, guns, and alpha-male victimhood &#8211; brought out very cleverly through the film\u2019s marketing campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082e4a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"082e4a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cf33b elementor-widget elementor-widget-heading\" data-id=\"f1cf33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#2 Marketing the Animal\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b11d7 elementor-widget elementor-widget-image\" data-id=\"02b11d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-5.jpg\" class=\"attachment-full size-full wp-image-14246\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-5.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-5-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-5-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-5-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a437b11 elementor-widget elementor-widget-text-editor\" data-id=\"a437b11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Media &amp; entertainment insights firm, Ormax Media reported that the trailer of Animal was an exceptionally strong piece of communication that managed to increase the film\u2019s appeal by 22% immediately after its launch. This is in sharp contrast to other major releases of 2023, where the trailer was only able to sustain the film\u2019s appeal[\u2074]. The trailer was marked by the use of chart-topping music and gory violence. The context for the gore was set earlier in the promotion cycle, though.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ccde2 elementor-widget elementor-widget-image\" data-id=\"32ccde2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1.png\" class=\"attachment-full size-full wp-image-14249\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1.png 640w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1-300x300.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980748 elementor-widget elementor-widget-text-editor\" data-id=\"1980748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the trailer and the teasers, the film had managed to establish a vibe very similar to the director\u2019s previous films &#8211; Arjun Reddy and its Hindi remake, Kabir Singh &#8211; where dysfunctional, violent misogynists held beautiful women in their thrall, often without reason but with a certain element of animal (pun not intended) magnetism.<\/p><p>And this is where the X-factor of the director &#8211; Sandeep Reddy Vanga &#8211; comes into play.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bcfcf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98bcfcf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32daf3 elementor-widget elementor-widget-heading\" data-id=\"f32daf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#3 The Franchise called Sandeep Reddy Vanga\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58c957 elementor-widget elementor-widget-text-editor\" data-id=\"f58c957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I would argue the marketing for Animal started in July 2019, when Vanga gave an interview to film critic, Anupama Chopra, after the massive success of Kabir Singh. Responding to Chopra\u2019s wish for his next film to generate less criticism, Vanga said, \u201cThese guys are calling this a violent film. I will show them what a violent film is.\u201d<\/p><p>In a way, Animal was the third instalment of the \u2018franchise\u2019 that Vanga built with Arjun Reddy (2017) and Kabir Singh (2019). His vociferous fans have put out several videos analysing his craft and the \u2018unfair\u2019 criticism he is subjected to. Vanga has an image of a creative genius who is being \u2018victimised\u2019 for showing naked emotions by the film media, who completely ignore his arresting craft.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80dd7 elementor-widget elementor-widget-image\" data-id=\"4f80dd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-4.jpg\" class=\"attachment-full size-full wp-image-14245\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-4.jpg 1200w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-4-300x158.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-4-1080x567.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-4-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbe51 elementor-widget elementor-widget-text-editor\" data-id=\"69fbe51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vanga has developed an interesting strategy of giving provocative, post-release interviews attacking the critics who have panned the film. This is both clickbait (for curious bystanders) and totem (for fanboys). Pre-release, his unabashed and unfiltered views carry the risk of outrage and blowback on the film. Post-release, they are like the homecoming of a triumphant king &#8211; also fueling residual ticket sales through excitement in the promotional slipstream (not to mention coalescing the fanbase further).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7fb95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca7fb95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef14b9e elementor-widget elementor-widget-heading\" data-id=\"ef14b9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#4 \u2018Own the Libs\u2019<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f062c8a elementor-widget elementor-widget-text-editor\" data-id=\"f062c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Film critic Baradwaj Rangan mentions in his review of Animal, \u201c[Vanga] puts out moments that other directors may be too embarrassed to show that they even think of, even for fictional purposes.\u201d Discussing undergarments in graphic detail, forcing a woman to lick his shoe, walking stark naked around his mansion, initiating sex in full view of his domestic help, torturing his wife with her bra straps, threatening to shoot a woman in labour, are some of the actions the film\u2019s \u2018hero\u2019 has undertaken. And they have a distinct<br \/>\u2018Let-Me-Shock-The-Hell-Out-Of-Those-Who-Got-Offended-by-Kabir-Singh\u2019 feel to them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18eccdf elementor-widget elementor-widget-image\" data-id=\"18eccdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-3.jpg\" class=\"attachment-full size-full wp-image-14244\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-3.jpg 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-3-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-3-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b9a2a elementor-widget elementor-widget-text-editor\" data-id=\"38b9a2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since the mid-2010s, \u2018own the libs\u2019 has been an often-used political strategy of the Republican Party. Politico.com[\u2075] calls it \u201ca spirit of rebellion against what people see as liberals who are overly sensitive, or are capable of being triggered, or hypocritical\u201d. Ex-President Donald Trump was a master at \u2018owning the libs\u2019, and many of his assertions (or actions) were celebrated simply because they sent the liberals\/Democrats in a tizzy, even if they didn\u2019t yield any value. In India, several Right-wing supporters have publicly expressed pride in bursting firecrackers in already-polluted cities because it upsets the Left\/liberal side of the spectrum. That seems to be what Vanga has tried to do as well.<\/p><p>At least a part of the offending elements of Animal fall into this category, and there are too many to be accidental. This movie is a silent call of rebellion for all those viewers tired of conforming to societal rules.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c328b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c328b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4f9b3 elementor-widget elementor-widget-heading\" data-id=\"8b4f9b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#5 The Strong Victim<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9014f elementor-widget elementor-widget-text-editor\" data-id=\"2d9014f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So who are these rebels?<\/p><p>Marketing guru and social commentator Santosh Desai calls Animal\u2019s rage to be an \u201canger of the strong\u201d. He also says that men &#8211; always and still on top of the societal food chain in India &#8211; have started to resent the increase in women\u2019s ability to exercise greater power and there is a \u201cdesire to put women back in their place\u201d. Thus, the hyper-masculine depictions of Animal are welcomed as a refuge from the perception of the eroding power of men. Animal celebrates the \u2018alpha male\u2019 (in literal terms) and deifies him as a superman who takes revenge for his father, decimates his enemies with gigantic guns, satisfies his wife, extends his bloodline, and has an affair. The hero is a James-Bond-meets-Chengiz-Khan, who the audience seems to have loved as someone they want to be when they grow up.<\/p><p>The success of Animal stems from the writer-director\u2019s ability to create a character who is all-powerful and is yet a victim, thus identifying with the masses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdb5d6 elementor-widget elementor-widget-image\" data-id=\"ffdb5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"598\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-1.jpg\" class=\"attachment-full size-full wp-image-14250\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-1.jpg 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-1-300x179.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2-1-768x459.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5437def elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5437def\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cbbe5 elementor-widget elementor-widget-heading\" data-id=\"a8cbbe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#6 The Social Media Juggernaut\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce25bc0 elementor-widget elementor-widget-text-editor\" data-id=\"ce25bc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, the masses have to be informed and excited. And it would be unfair to assign the entire success of Animal to the creation of a seductive monster. The film did a phenomenal job of creating an attractive vehicle and taking it to the public.<\/p><p>The heavy promotion and widespread release (5000 domestic screens) even led to unsuspecting people walking in, getting shocked and leaving at the interval. (These also count towards the box-office revenue, of course!)<\/p><p>But more importantly, the film\u2019s \u2018promotable\u2019 assets &#8211; the music &#8211; was leveraged amazingly well. (The action, dialogues etc. were obviously not promotable, for spoilers.) Earlier this year, Shah Rukh Khan\u2019s Pathaan started a trend where fans were encouraged to dance to the film\u2019s hit title song. It became viral and at current count, 1.6M Reels have been made using that song. This pales in front of Animal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a7e13 elementor-widget elementor-widget-image\" data-id=\"13a7e13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1.jpg\" class=\"attachment-full size-full wp-image-14248\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1.jpg 640w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-1-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ea208 elementor-widget elementor-widget-text-editor\" data-id=\"55ea208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The trailer\u2019s main music track &#8211; Arjan Vailly &#8211; became an instant sensation and has spawned 2.3M Reels till date. That the film is produced by T-Series, owner of the world\u2019s largest YouTube channel, is key to this explosion. And leveraging their massive reach, T-Series was able to seed and expand other music tracks as the film ran and audiences discovered their favourites. With Bobby Deol\u2019s enigmatic villain becoming a highlight, his entry song was seeded and at last count, an eye-popping 4.1M Reels have been made with \u2018Abrar\u2019s Entry Music\u2019 (and dancing with a glass balanced on the head is a thing at parties now!)<\/p><p>These phenomenal numbers are obviously partly seeded, with some paid influencers kicking off the trend and then others catching on, but it also shows a keen understanding of how curiosity &#8211; negative or positive &#8211; can be orchestrated around a film and highlights of the film can be converted into organic publicity material.<\/p><p>Given the expensive nature of film-watching in India, audiences depend on a mix of FOMO, personalised recommendations, and easy availability to choose a film. A film like Animal proves critic reviews are almost redundant when you are bombarded by the best form of movie promotion &#8211; your social media friends dancing joyously to a hit number from a film.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49f3f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f49f3f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4746ed4 elementor-widget elementor-widget-heading\" data-id=\"4746ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f609f elementor-widget elementor-widget-text-editor\" data-id=\"b7f609f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So how expensive is movie watching in India? Animal had a weighted average ticket price of INR 206[\u2076] &#8211; with higher prices in North India and capped prices in AP, TG and TN. This is borne out by the fact that only about 12 crore people in India[\u2077] watched at least one movie in the theatres in 2022. This is less than 10% of the population, skewed pretty heavily towards the higher end of the income spectrum. To be in the top 10% of India, the earning level needs to be in the range of Rs 25,000 per month.<\/p><p>To allow for passionate cinema goers who are ready to spend a larger part of the income on blockbusters, we can relax the income levels of most cinemagoers to a minimum of Rs 15,000. This income range covers a very wide swathe of blue collar workers, and entry- or lower-level white collar workers. Many of them are frustrated by shrinking jobs and salaries, advice to work 70-hour-weeks, precarious net worth (made worse by short-term loans), very limited social interactions with the opposite gender, and generally a very repressed life.<\/p><p>For this group, Animal presents a very seductive picture &#8211; of a rich, handsome, devil-may-care man who has an army of strongmen and beautiful women at his beck and call. In a world limited by dos and don\u2019ts, here is a fantasy hero whom the privileged call misogynistic, ultra-violent, and a spoilt brat. Watching Animal is like cocking a snook at them and forgetting the world in a haze of blood and gore for 201 minutes.<\/p><p>Will Animal instigate further incidents of domestic violence? I don\u2019t think so. I tend to agree with Javed Akhtar, who says cinema doesn\u2019t impact society as much as society impacts cinema. Which is far more worrying, because the animal probably released outside well before the theatres.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2d3e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb2d3e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61e0fe elementor-widget elementor-widget-heading\" data-id=\"d61e0fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage the power of top marketing talent\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d34a3 elementor-widget elementor-widget-text-editor\" data-id=\"24d34a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WinnerBrands helps organizations hire top marketing talent.<\/p><p>Be it performance marketing experts, content specialists, creative directors, designers, video editors or brand managers, we can help you find the right marketing talent to unlock your brand\u2019s potential.<\/p><p>Run by marketers for the marketers, we are already a preferred marketing talent partner for both established conglomerates and agile startups.<\/p><p>WinnerBrands can serve as the one-stop solution for all your marketing talent hires, offering you complete flexibility to engage this talent in your preferred engagement format-<\/p><ul><li>Full-time (on your payroll)<\/li><li>Contractual (on our payroll)<\/li><li>Or on a freelancing basis.<\/li><\/ul><p>So, if you are looking to onboard the best marketing talent, vetted by industry experts, in the shortest possible time, then WinnerBrands is your go-to place.<\/p><p>Talk to our founders and explore smarter ways to hire marketing talent by dialling +91 9778075884<\/p><p>or by scheduling a virtual meeting by <a href=\"https:\/\/bit.ly\/45ZSUjY\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">clicking here<\/span><\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7459b95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7459b95\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1830a elementor-widget elementor-widget-text-editor\" data-id=\"9c1830a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[\u00b9] Source: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bollywoodhungama.com\/all-time-top-advance-booking\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bollywoodhungama.com\/all-time-top-advance-booking\/<\/a><\/span><br \/>[\u00b2] Given that Shraddha\u2019s Instagram follower count (85M) is double that of Rashmika\u2019s (41M), it is tempting to call her the more popular star. <br \/>[\u00b3] Luv Ranjan has directed 5 films, while Sandeep Reddy Vanga has directed 3 films though the latter has a much better hit rate and box-office revenue.<br \/>[\u2074] Source: <a href=\"https:\/\/www.ormaxmedia.com\/insights\/stories\/case-study-box-office-impact-of-an-effective-trailer.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">https:\/\/www.ormaxmedia.com\/insights\/stories\/case-study-box-office-impact-of-an-effective-trailer.html<\/span><\/a> <br \/>[\u2075] Source: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.politico.com\/news\/magazine\/2021\/03\/21\/owning-the-libs-history-trump-politics-pop-culture-477203\" target=\"_blank\" rel=\"noopener\">https:\/\/www.politico.com\/news\/magazine\/2021\/03\/21\/owning-the-libs-history-trump-politics-pop-culture-477203<\/a><\/span><br \/>[\u2076] Source: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bollywoodhungama.com\/box-office-collections\/average-ticket-price\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bollywoodhungama.com\/box-office-collections\/average-ticket-price\/<\/a><\/span><br \/>[\u2077] Source: <a href=\"https:\/\/www.thehindubusinessline.com\/news\/variety\/indias-movie-going-audience-pegged-at-122-cr-down -16-from-pre-pandemic-times\/article66507529.ece\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\"><span style=\"text-decoration: underline;\">https:\/\/www.thehindubusinessline.com\/news\/variety\/indias-movie-going-audience-pegged-at-122-cr-down -16-from-pre-pandemic-times\/article66507529.ece<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watching the movie Animal was unsettling to say the least. However, what was more surprising was the kind of response the movie received from cinemagoers across India. At last count, the movie has grossed over INR 600 Cr. at the India Box Office alone. It\u2019s a bonafide blockbuster. To decode this phenomenon, we reached out [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unleashing the Animal - An analysis of consumer response to the monster hit of 2023 - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/brand-opinions\/unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing the Animal - An analysis of consumer response to the monster hit of 2023 - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"Watching the movie Animal was unsettling to say the least. However, what was more surprising was the kind of response the movie received from cinemagoers across India. At last count, the movie has grossed over INR 600 Cr. at the India Box Office alone. It\u2019s a bonafide blockbuster. To decode this phenomenon, we reached out [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-20T05:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T08:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/01\/An-analysis-of-consumer-response-to-the-monster-hit-of-2023-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/unleashing-the-animal-an-analysis-of-consumer-response-to-the-monster-hit-of-2023\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Unleashing the Animal &#8211; 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