{"id":14333,"date":"2024-02-02T22:28:50","date_gmt":"2024-02-02T16:58:50","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=14333"},"modified":"2024-02-21T14:04:03","modified_gmt":"2024-02-21T08:34:03","slug":"influencer-marketing-practice-principles-pay-offs-marketing-whitepaper","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/","title":{"rendered":"Influencer Marketing | Practice, Principles &#038; Pay-Offs | Marketing Whitepaper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14333\" class=\"elementor elementor-14333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60678a7 e-con-full e-flex e-con e-child\" data-id=\"60678a7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71c2b27 elementor-widget elementor-widget-heading\" data-id=\"71c2b27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febfb9d elementor-widget elementor-widget-text-editor\" data-id=\"febfb9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u2018Influencer\u2019 and \u2018Influencer Marketing\u2019 have become buzzwords in modern marketing parlance. However, the views on Influencer Marketing span a spectrum that\u2019s almost as wide as the varieties of influencers out there.<\/p><p>Usage of term has become ubiquitous since the dawn of social media that expanded both scope and scale of influencers. Today, influencer marketing invariably refers to the practice of using Social Media Influencers to impact brand choice. Hence in this paper we would restrict the term \u2018Influencer\u2019 to refer to \u2018Social Media Influencers\u2019 who exercise their influence through online presence and content- and use it as primary source of their income.<\/p><p>This paper comprehensively covers all aspects of Influencer Marketing, including:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eef9d elementor-widget elementor-widget-text-editor\" data-id=\"52eef9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#rise-of-influencers\"><span style=\"text-decoration: underline;\">What has led to the rise in Influencers<\/span><\/a><\/li><li><a href=\"#what-makes-an-influencer\"><span style=\"text-decoration: underline;\">What makes an Influencer really Influence<\/span><\/a><\/li><li><a href=\"#benefits-of-well-executed\"><span style=\"text-decoration: underline;\">Benefits a well-executed Influencer Marketing can bring to the Brand <\/span><\/a><\/li><li><a href=\"#influencers-vs-celebrities\"><span style=\"text-decoration: underline;\">Influencers vs. Celebrities- is it a binary choice?<\/span><\/a><\/li><li><a href=\"#influencer-landscape\"><span style=\"text-decoration: underline;\">Influencer Landscape- types of Influencers, whom to pick when and why<\/span><\/a><\/li><li><a href=\"#simple-framework\"><span style=\"text-decoration: underline;\">A simple framework on how to get the Influencer Marketing right<\/span><\/a><\/li><li><a href=\"#emerging-trends\"><span style=\"text-decoration: underline;\">Some emerging trends and potential red flags in Influencer Marketing<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8291ecc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8291ecc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bce3e1 elementor-widget elementor-widget-heading\" data-id=\"5bce3e1\" data-element_type=\"widget\" id=\"rise-of-influencers\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What has led to the rise in Influencers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d777c elementor-widget elementor-widget-text-editor\" data-id=\"53d777c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Several factors have come together to create an influx of Influencers across categories:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ecb5f4 e-con-full e-flex e-con e-child\" data-id=\"2ecb5f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00323 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ec00323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Digital democratization:<\/strong> As digital and social media penetration rises, the barriers to hop on to influencer bandwagon have reduced.<br \/>Almost everyone with an access to smartphone can potentially become an influencer. This has led to an explosion in influencer phenomenon across the length and breadth of country<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205bcc4 elementor-widget elementor-widget-image\" data-id=\"205bcc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33.jpg\" class=\"attachment-full size-full wp-image-14385\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33.jpg 1600w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33-300x188.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33-1080x675.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33-768x480.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-33-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f13e7a5 e-con-full e-flex e-con e-child\" data-id=\"f13e7a5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eab9b6 elementor-widget elementor-widget-image\" data-id=\"3eab9b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17.jpg\" class=\"attachment-full size-full wp-image-14369\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-17-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbbe1b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7cbbe1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rising aspiration:<\/strong> Many feel they always had a flair to showcase their skills to the world, all they needed was the right stage and an opportunity. Deep penetration of social media, availability of DIY tools (filters, editing tools etc.) and the potential of \u2018shareability\u2019 is a heady concoction that inspires many to make world their stage<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-001cd3a e-con-full e-flex e-con e-child\" data-id=\"001cd3a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68f16d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d68f16d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Perceived monetary rewards:<\/strong> Finally, the news of lavish lifestyles of social media influencers, who in some cases have become celebrities in their own right- is a huge incentive for budding and wannabe influencers to devote time and money in perfecting their craft.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8e28b elementor-widget elementor-widget-image\" data-id=\"8c8e28b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"849\" height=\"574\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11.png\" class=\"attachment-full size-full wp-image-14360\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11.png 849w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11-300x203.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11-768x519.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac2e63 e-con-full e-flex e-con e-child\" data-id=\"7ac2e63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7498d8 elementor-widget elementor-widget-image\" data-id=\"a7498d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"573\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13.png\" class=\"attachment-full size-full wp-image-14363\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13.png 706w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13-300x243.png 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3956a9c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3956a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Inductive effect:<\/strong> influencers beget influencers- success of \u2018people like them\u2019- of similar demography, life-stage and skills, making it big on social media is also an encouragement for many to try their hands at content creation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a36ce21 e-con-full e-flex e-con e-child\" data-id=\"a36ce21\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5ea8b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fa5ea8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Network = Net Worth feel:<\/strong> the potential of building \u2018Followers\u2019 who are open to listen, ask for advice and take an action basis one\u2019s opinion is a big motivator. Beyond monetary rewards, getting social adulation triggers a virtuous cycle of regular content and engagement<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245144f elementor-widget elementor-widget-image\" data-id=\"245144f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"581\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14.png\" class=\"attachment-full size-full wp-image-14365\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14.png 715w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14-300x244.png 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffe1ef elementor-widget elementor-widget-text-editor\" data-id=\"0ffe1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers getting breaks in movies, OTT properties and jamming with celebrities across political and entertainment spectrum has given a big legitimacy to the category. With all above factors at play, it is clear that in today\u2019s day and age, being an Influencer is fast becoming a sought after and aspirational career option.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d71468 elementor-widget elementor-widget-image\" data-id=\"9d71468\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"247\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8.jpg\" class=\"attachment-full size-full wp-image-14353\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8.jpg 826w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8-300x90.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8-768x230.jpg 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6defe2 elementor-widget elementor-widget-image\" data-id=\"d6defe2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"393\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7.jpg\" class=\"attachment-full size-full wp-image-14351\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7.jpg 550w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7-300x214.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0b983 elementor-widget elementor-widget-text-editor\" data-id=\"1d0b983\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Politicians across the board are looking forward to Influencer Collabs<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-956f29c e-flex e-con-boxed e-con e-child\" data-id=\"956f29c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-152a9ca e-flex e-con-boxed e-con e-child\" data-id=\"152a9ca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab206 elementor-widget elementor-widget-image\" data-id=\"19ab206\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"604\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5.jpg\" class=\"attachment-full size-full wp-image-14347\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5.jpg 620w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5-300x292.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3e40d elementor-widget elementor-widget-text-editor\" data-id=\"6d3e40d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MostlySane aka Prajakta Koli<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05991a1 e-flex e-con-boxed e-con e-child\" data-id=\"05991a1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6cfdc elementor-widget elementor-widget-image\" data-id=\"0e6cfdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6.jpg\" class=\"attachment-full size-full wp-image-14349\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bcf79 elementor-widget elementor-widget-text-editor\" data-id=\"c2bcf79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CarryMinati aka Ajay Nager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092750a elementor-widget elementor-widget-text-editor\" data-id=\"092750a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many influencers have successfully transitioned into OTT and Movies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cebfb elementor-widget elementor-widget-text-editor\" data-id=\"a1cebfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So much so, that the quest to stand out and be noticed has made some wannabe influencers perform feats that risk lives or land them on the wrong side of law:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b222c24 elementor-widget elementor-widget-image\" data-id=\"b222c24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"318\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9.jpg\" class=\"attachment-full size-full wp-image-14355\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9.jpg 709w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9-300x135.jpg 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa57b0 e-flex e-con-boxed e-con e-child\" data-id=\"caa57b0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59727a0 e-con-full e-flex e-con e-child\" data-id=\"59727a0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdecdcd elementor-widget elementor-widget-image\" data-id=\"fdecdcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"578\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15.png\" class=\"attachment-full size-full wp-image-14367\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15.png 804w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15-300x216.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15-768x552.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e66e59b e-flex e-con-boxed e-con e-child\" data-id=\"e66e59b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65990e8 elementor-widget elementor-widget-image\" data-id=\"65990e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"210\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-44.jpg\" class=\"attachment-full size-full wp-image-14396\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-44.jpg 667w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-44-300x94.jpg 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602db4c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"602db4c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76273d7 elementor-widget elementor-widget-heading\" data-id=\"76273d7\" data-element_type=\"widget\" id=\"what-makes-an-influencer\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes an Influencer really Influence?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4214097 elementor-widget elementor-widget-text-editor\" data-id=\"4214097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers are able to impact purchase decisions due to their perceived credibility. They derive this from a combination of below factors:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9292e59 e-con-full e-flex e-con e-child\" data-id=\"9292e59\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5f26a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a5f26a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Expertise<\/strong> &#8211; This happens when influencers have a well-established and well-known expertise in a category- either because of their professional or academic association with the topic. In some cases, they might overtime establish a perceived expertise because they are passionate about the topic and demonstrate it consistently in their social media content. Expertise, whether real or perceived, obviously lends weightage to the influencers point of view and it is assumed that the influencer would be well-aware of pros and cons before recommending a product or service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426527f elementor-widget elementor-widget-image\" data-id=\"426527f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18.jpg\" class=\"attachment-full size-full wp-image-14370\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-18-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acdad27 e-con-full e-flex e-con e-child\" data-id=\"acdad27\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f743543 elementor-widget elementor-widget-image\" data-id=\"f743543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20.jpg\" class=\"attachment-full size-full wp-image-14372\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-20-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d0ceb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"02d0ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Popularity<\/strong> &#8211; At times an influencers\u2019 voice carries credibility simply because he or she is a popular personality. This popularity can accrue due to a host of reasons- they might have held a position of importance, might have demonstrated excellence in a field and in some cases, simply because they have built a huge followership through their long-standing social media presence and consistent content stream. It is assumed that they wouldn\u2019t give misleading recommendations since they have a reputation to protect.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb4a8f e-con-full e-flex e-con e-child\" data-id=\"aeb4a8f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c4f33 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74c4f33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Relatability<\/strong> &#8211; A big factor driving influencers\u2019 credibility is their relatability. Relatability happens when consumers feel that influencers are from a similar demography, psychography or are facing similar issues as them. That\u2019s how vernacular influencers, non-metro influencers, mom-to-be influencers, new- mom influencers and even many young beauty influencers are able to exercise influence and build a good fan-base<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465e653 elementor-widget elementor-widget-image\" data-id=\"465e653\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21.jpg\" class=\"attachment-full size-full wp-image-14373\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-21-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-404097a e-con-full e-flex e-con e-child\" data-id=\"404097a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0ec07 elementor-widget elementor-widget-image\" data-id=\"2b0ec07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31.jpg\" class=\"attachment-full size-full wp-image-14383\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-31-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74af723 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74af723\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Authenticity<\/strong> &#8211; Another way in which some influencers foster credibility is through their authenticity. They are known for their straight talk and \u2018say-it-as-it-is\u2019 attitude- that\u2019s established through the general tonality of their content and social media posts. They present themselves as someone on consumers side who isn\u2019t driven by an agenda. When such influencers recommend a product, it is assumed that they would not be sugar coating or papering over the faults. They influence because they have built their reputation as a \u2018no-nonsense\u2019 critic, who wouldn\u2019t mince words.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7094ec0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7094ec0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704d617 elementor-widget elementor-widget-heading\" data-id=\"704d617\" data-element_type=\"widget\" id=\"benefits-of-well-executed\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What benefits do Influencers bring to brands:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c986017 elementor-widget elementor-widget-text-editor\" data-id=\"c986017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As of 2022, the influencer marketing industry in India was valued at over INR 12 billion and is projected to grow at CAGR of 25% over next 5-years. A big role in driving this growth is played by brands. This then begets an obvious question- what is the benefit that influencers bring to a brand? If used right, Influencers can benefit the brand in several ways:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7835cc e-con-full e-flex e-con e-child\" data-id=\"b7835cc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7e278 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b7e278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Credibility <\/strong>: As we discussed in the last section, Influencers lead by establishing credibility. When influencers speak about a brand it comes across as an endorsement by someone whom consumers admire and look up to for a genuine advice. This makes the brands claims much more credible and believable, driving an intent to try<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0308e elementor-widget elementor-widget-image\" data-id=\"ea0308e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23.jpg\" class=\"attachment-full size-full wp-image-14375\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-23-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f17ac3 e-con-full e-flex e-con e-child\" data-id=\"8f17ac3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce5d7b elementor-widget elementor-widget-image\" data-id=\"2ce5d7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22.jpg\" class=\"attachment-full size-full wp-image-14374\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-22-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea23a29 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ea23a29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Content Diversity<\/strong> : In many cases, consumers tend to press the SKIP button within first 5-seconds of a brand\u2019s ad- spot. However, this isn\u2019t the case with influencer led content. Influencers add a personal touch to brands content and broadcast it to an engaged community that\u2019s willing to listen. This not only adds diversity to the brand content but also ensures that brands USPs are well- detailed and effectively communicated without turning into a blind spot<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce08712 e-con-full e-flex e-con e-child\" data-id=\"ce08712\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af8bfc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9af8bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Community Reach &amp; Impact<\/strong> : A well- engaged, likeminded community is the most potent arsenal in the tool-kit of an influencer. This can help a brand to sharpen its targeting and instantly spark brand conversations &amp; word of mouth. In fact, when done right, influencer marketing can even help brands reach out to niche or narrowly defined cohorts basis specific interest areas (e.g., \u2018young moms looking for a safe skincare solution for kids\u2019), that\u2019s difficult to achieve otherwise<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a593c elementor-widget elementor-widget-image\" data-id=\"b4a593c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26.jpg\" class=\"attachment-full size-full wp-image-14378\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-26-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-286972e e-con-full e-flex e-con e-child\" data-id=\"286972e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebea3f elementor-widget elementor-widget-image\" data-id=\"3ebea3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36.jpg\" class=\"attachment-full size-full wp-image-14388\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-36-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ec2c7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"28ec2c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Choice benefit<\/strong> : Influencer landscape is varied. From nano-influencers with a few thousands of followers to mega-influencers whose follower count runs into millions, a brand has a wide assortment to choose from. Hence brands at any stage of growth or budget can leverage the benefit of influencer marketing by tapping into the right kind of influencers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b097a54 e-con-full e-flex e-con e-child\" data-id=\"b097a54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1af944 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d1af944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Convenient Measurability<\/strong> : Through tools like affiliate links or codes, Influencer Marketing is relatively more trackable and measurable. This allows a brand to take quick call on whether or not their Influencer Marketing move is delivering the desired ROI<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3259f8a elementor-widget elementor-widget-image\" data-id=\"3259f8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28.jpg\" class=\"attachment-full size-full wp-image-14380\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-28-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779a077 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"779a077\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bbd85 elementor-widget elementor-widget-heading\" data-id=\"a8bbd85\" data-element_type=\"widget\" id=\"influencers-vs-celebrities\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Celebrities vs. Influencers - and what consumers expect from Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff366c9 elementor-widget elementor-widget-text-editor\" data-id=\"ff366c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let us address the elephant in the room- if both celebrities and influencers are meant to impact purchase decisions, why should a brand invest in both? How does one differ from other? We have published a separate paper on benefits and watchouts of celebrity endorsement <a href=\"https:\/\/winnerbrands.in\/brand-opinions\/marketing-whitepaper-celebrity-endorsements-pros-pitfalls-and-principles\/\" target=\"_blank\" rel=\"noopener\"><em><span style=\"text-decoration: underline;\">here<\/span><\/em><\/a>.<\/p><p>Both celebrities and influencers are supposed to influence purchase decisions and create a positive bias in favor of brand. But differences arise in the manner in which they achieve this.<\/p><p>Big ticket celebrities can create an instant spike in awareness and stature of the brand- something that is tough for influencers to pull-off. The scale and magnitude of an influencer\u2019s impact on brand salience is therefore just a fraction of what a mainstream celebrity can create.<\/p><p><em><strong>Having said that, Influencers do hold some distinct advantages over celebrities, which also defines consumers expectation from an Influencer:<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e863e2 e-con-full e-flex e-con e-child\" data-id=\"2e863e2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97246f9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"97246f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Interactivity<\/strong> : No consumer expects celebrities to reply back to their comment or even as much as acknowledge their presence. Influencers score here as they often respond to consumers queries and even engage in a 2-way communication with their audience- answering their follow-up questions or directing them to the right place where they can get these answered. Influencers can therefore become a source of much richer and interactive brand content than celebrities<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836d7c7 elementor-widget elementor-widget-image\" data-id=\"836d7c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19.jpg\" class=\"attachment-full size-full wp-image-14371\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-19-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8a7bc e-con-full e-flex e-con e-child\" data-id=\"5d8a7bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf41f35 elementor-widget elementor-widget-image\" data-id=\"cf41f35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25.jpg\" class=\"attachment-full size-full wp-image-14377\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-25-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4ebe9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"df4ebe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Genuineness<\/strong> : There is a general understanding that celebrities endorse a galaxy of products purely basis commercial contract. Celebrities aren\u2019t perceived to have a deeper skin in the game and consequently it is assumed that their endorsement is a carefully edited and well-casted brand spiel. Influencers on the other hand are supposed to be more genuine and real. When they recommend a brand, they do so with their personal style and touch. Hence, for their followers, influencers can come across as more genuine compared to celebrities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35be6fc e-con-full e-flex e-con e-child\" data-id=\"35be6fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5315d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dc5315d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Expert Take<\/strong> : Unlike celebrities, whose aura is purely built due to their popularity, influencers are also expected to bring an edge of expertise. Hence when celebrities talk about strengths of a brand, consumers know that they are just reiterating the brand&#8217;s claims without necessarily having cross-verified them. But influencers are assumed to have tried out the product and even stress-tested its claims before recommending it to their followers. That\u2019s the reason why Influencers can sometimes be a better fit compared to celebrities in recommending a brand esp. on platforms like Twitter and LinkedIn where expert take carries a lot of value<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4201575 elementor-widget elementor-widget-image\" data-id=\"4201575\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27.jpg\" class=\"attachment-full size-full wp-image-14379\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-27-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4286481 e-con-full e-flex e-con e-child\" data-id=\"4286481\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf61bde elementor-widget elementor-widget-image\" data-id=\"bf61bde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35.jpg\" class=\"attachment-full size-full wp-image-14387\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-35-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38a269 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b38a269\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Balance<\/strong> : Due to all the above reasons, it is assumed and expected that influencers will not give a one- sided, biased or dishonest take on a product. They would tell why the product is good but would also cover the scenarios in which the product may not be the right fit. This balanced recommendation also differentiates them from celebrities who only paint a rosy picture of the products they endorse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b553768 elementor-widget elementor-widget-text-editor\" data-id=\"b553768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>So, can a brand use both celebrities and influencers?<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c53cdeb elementor-widget elementor-widget-image\" data-id=\"c53cdeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32.jpg\" class=\"attachment-full size-full wp-image-14384\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-32-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8037899 elementor-widget elementor-widget-text-editor\" data-id=\"8037899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A brand can use both celebrities and influencers but it needs to be very clear about the objectives and purpose of using them- so that it can leverage the unique strengths of each.<\/p><p>While celebrities deliver top of mind awareness and instant popularity, influencers are more like \u2018BTL\u2019 version of celebrities- driving greater brand connect and deeper engagement, albeit at a smaller scale than celebrities.<\/p><p>What it also means is that to be really able to deliver on brand goals, an Influencer must deliver on most of above 4 consumer expectations. Using an influencer who doesn\u2019t do so could be bad investment that might eventually backfire.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ca664 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0ca664\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40adf1e elementor-widget elementor-widget-heading\" data-id=\"40adf1e\" data-element_type=\"widget\" id=\"influencer-landscape\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not all Influencers are same- the Influencer Landscape<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a622e8 elementor-widget elementor-widget-image\" data-id=\"7a622e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-34.jpg\" class=\"attachment-full size-full wp-image-14386\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-34.jpg 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-34-300x200.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-34-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb45f51 elementor-widget elementor-widget-text-editor\" data-id=\"fb45f51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>World of influencers is cluttered- with influencers differing in the size of their community, the categories they talk about or the channel they are strong in. Technically, agencies and brands classify influencers into 4 types, primarily basis the size of their followers or community:<\/p><p><strong>Nano influencers (1k-10k followers)<\/strong> \u2013 These are usually upcoming influencers. They have a small but very engaged social media following and they usually have strong opinions meant to drive discussion. They might know their ardent followers by name or even personally.<\/p><p><strong>Micro influencers (10k -100k followers)<\/strong> \u2013 Even though they have a relatively larger following, they are still considered very relatable and engage frequently with their audience. They tend to specialize in niches, and their audience tunes in to them to hear about brands, offers, and reviews in those niche areas.<\/p><p><strong>Macro influencers (100k \u2013 1Mn followers)<\/strong> &#8211; They tend towards a more broader appeal than micro influencers. They tend to grow their audience on one platform through long and patient engagement, and then tend to branch out to other platforms as well.<br \/><br \/><strong>Mega influencers (1Mn + followers)<\/strong> \u2013 They are the celebrities of the influencer world, with a mainstream recall, that spills well beyond social media. They sometimes also partner up with brands \u2013 working as consultants for new product lines, investors, or brand ambassadors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b367c elementor-widget elementor-widget-image\" data-id=\"06b367c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-37.jpg\" class=\"attachment-full size-full wp-image-14389\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-37.jpg 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-37-300x200.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-37-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195b59b elementor-widget elementor-widget-text-editor\" data-id=\"195b59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>However, while this classification is a useful way to see Influencer landscape from media buying perspective, it is unidimensional as it is based solely on number of followers. To make this classification more actionable for brands, adding another dimension will help. Basis this, Influencer Landscape can be visualized on 2 axes:<\/p><p><strong>Type of Influencer: Nano\/Micro vs. Macro\/Mega<\/strong><\/p><p>Macro\/Mega Influencers start commanding a \u2018Mass Appeal\u2019, cutting across age- groups, genders and demographics<\/p><p><strong>Expertise: General vs. Specific<\/strong><\/p><p>Influencers with General Expertise do not have coherent interest-based communities<br \/><br \/><strong>Large follower base, General Expertise &#8211; The Demigods<\/strong> : These are popular personalities who command an ardent devotion among their \u2018followers\u2019 who come from all walks of life. While they might have started as a niche expert, over time their popularity and appeal has expanded and today they give their take on almost anything under the sun.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623055d elementor-widget elementor-widget-image\" data-id=\"623055d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1087\" height=\"493\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10.jpg\" class=\"attachment-full size-full wp-image-14357\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10.jpg 1087w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-300x136.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-1080x490.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-768x348.jpg 768w\" sizes=\"(max-width: 1087px) 100vw, 1087px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d559c elementor-widget elementor-widget-image\" data-id=\"50d559c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1213\" height=\"492\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11.jpg\" class=\"attachment-full size-full wp-image-14359\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11.jpg 1213w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11-300x122.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11-1080x438.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-11-768x312.jpg 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3023c1 elementor-widget elementor-widget-text-editor\" data-id=\"e3023c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em>Implication for Brands<\/em><\/span>: Use them to create aspiration and connote stature. However, they are costly and generally score low on interactivity. Sometimes they also stretch too thin- indiscriminately endorsing products &amp; events across categories- and this could also put their credibility under a scanner. Hence their recommendation might at times create cynicism and even dilute brand equity. Carefully weigh if it is worth using them or if the brand be better off using a popular mainstream celebrity.<\/p><p><strong>Relatively smaller follower base, General Expertise &#8211; The Entertainers<\/strong> : They are outgoing personalities who are emerging as Influencers and are still trying to figure their area of expertise. They have gathered a fan following simply because of regularity of posting and high degree of interactivity. Their content straddles across domains, often latching on to trending topics to give their take (can range from politically hot topics to latest movie review) and ask others opinions. They also share and forward viral content to engage their community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e360732 elementor-widget elementor-widget-image\" data-id=\"e360732\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29.jpg\" class=\"attachment-full size-full wp-image-14381\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-29-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a591cb elementor-widget elementor-widget-text-editor\" data-id=\"9a591cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em>Implication for Brands<\/em> <\/span>: Use them to create a buzz and word of mouth. They are keen to grow and are relatively cost effective. By collaborating with a galaxy of these influencers, a brand can quickly be seen \u2018everywhere\u2019. Brands can leverage them tactically for their low cost of collaboration and active interaction with their community. However, while they give the benefit of reach, they aren\u2019t the right set to entrench a brand\u2019s credentials. Even their followers also see their recommendation with a bit of levity. So, relying on them alone may not be enough, esp. if the brand seeks to establish its credentials as expert in a field. Further, some of them might be desperate for growth and hence post content that might land them- and the brands they endorse- into a controversy.<\/p><p><strong>Relatively<\/strong><strong> smaller follower base, Specific Expertise &#8211; The Boutique Specialists<\/strong> : They are influencers who carry a proven expertise due to their active professional involvement, thought-leadership or past experience in the field. Have a limited but well-engaged set of followers, who look up to their suggestions as they are considered experts in the topic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cda47 elementor-widget elementor-widget-image\" data-id=\"b6cda47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-38.jpg\" class=\"attachment-full size-full wp-image-14390\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-38.jpg 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-38-300x200.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-38-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13303f5 elementor-widget elementor-widget-text-editor\" data-id=\"13303f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em>Implication for Brands<\/em> <\/span>: Use them to sharply target a well-engaged and highly coherent close-knit community bound by a common interest. Being clued-in and actively engaged with their community, they can become a valuable resource for high quality brand endorsement. However, while they can credibly communicate brand USPs, as a standalone influencer their reach is limited. A Brand might need to engage many of these to create a tangible WOM that can move needles. Also, it is important to ensure that there is a natural fit between brand and their area of expertise, else their recommendation would have little impact.<br \/><br \/><strong>Large follower base, Specific Expertise &#8211; The Established Domain Experts<\/strong> : Carrying a been there, done that\u2019 aura and always clued-in with latest in their field, these influencers enjoy a cult celebrity status in their specific domain of expertise. Reason for their high number of followers is that their community has benefitted from their suggestions, reviews and recommendations in the past. Their community is relatively more coherent as it is bound by a common interest area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9259790 elementor-widget elementor-widget-image\" data-id=\"9259790\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"540\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13.jpg\" class=\"attachment-full size-full wp-image-14362\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13.jpg 1450w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13-300x112.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13-1080x402.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-13-768x286.jpg 768w\" sizes=\"(max-width: 1450px) 100vw, 1450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccad77 elementor-widget elementor-widget-image\" data-id=\"2ccad77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"492\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-12.jpg\" class=\"attachment-full size-full wp-image-14361\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-12.jpg 1128w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-12-300x131.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-12-1080x471.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-12-768x335.jpg 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee9f58 elementor-widget elementor-widget-text-editor\" data-id=\"6ee9f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em>Implication for Brands<\/em> <\/span>: Use them to establish expert credentials and create a good awareness among a sizeable cohort of right audience. Their recommendation can instantly create a positive buzz about the product. However, their content being cluttered with regular new news about the category, a thought-through collaboration that goes beyond plain vanilla endorsement and general product intro will help a brand really leverage the benefits from association.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a71e90 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a71e90\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51548fb elementor-widget elementor-widget-heading\" data-id=\"51548fb\" data-element_type=\"widget\" id=\"simple-framework\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A framework on how to pick the right Influencer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1243ec7 elementor-widget elementor-widget-text-editor\" data-id=\"1243ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given the cluttered and diverse influencer landscape, any brand planning on Influencer Marketing needs to consider 5 factors before deciding on right influencers to collaborate with:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d9289e e-con-full e-flex e-con e-child\" data-id=\"9d9289e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ae18c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"66ae18c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Campaign Objectives<\/strong> : First and foremost, the brand should be clear about the objective for Influencer Marketing. Do we want to create awareness or do we want to cue stature? Do we want to establish expertise or do we want to simply create a word-of-mouth buzz? In each case, the type of influencer to tap into could be quite different<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8989d6e elementor-widget elementor-widget-image\" data-id=\"8989d6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41.jpg\" class=\"attachment-full size-full wp-image-14393\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-41-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfb1955 e-con-full e-flex e-con e-child\" data-id=\"bfb1955\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129729f elementor-widget elementor-widget-image\" data-id=\"129729f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39.jpg\" class=\"attachment-full size-full wp-image-14391\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-39-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a8ab elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f35a8ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Category Fit<\/strong> : The brand needs to consider if category really fits well with influencer\u2019s domain of expertise. For right outcomes, the influencer collaboration should come across as authentic and not a force fit. In case the brand is planning to go ahead with influencers with general expertise, it is important to ensure that its content isn\u2019t too far away from topics that the influencer frequently covers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce94172 e-con-full e-flex e-con e-child\" data-id=\"ce94172\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a4dd5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"62a4dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Consumer Profile<\/strong> : Every influencer has his or her unique tonality that naturally attracts a specific kind of demographic cohort. The general nature of influencer\u2019s community- their preferred language, town class and cultural sensibilities should sync well with the brands\u2019 target group, else the collaboration could be a wasted effort<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d3055 elementor-widget elementor-widget-image\" data-id=\"00d3055\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16.jpg\" class=\"attachment-full size-full wp-image-14368\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-16-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58cd51b e-con-full e-flex e-con e-child\" data-id=\"58cd51b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa3348 elementor-widget elementor-widget-image\" data-id=\"8fa3348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42.jpg\" class=\"attachment-full size-full wp-image-14394\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-42-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813b3aa elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"813b3aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Channel Choice<\/strong> : An important factor to consider is whether the channel where influencer is strong naturally fits in with the channel where brands\u2019 message will resonate the best. For instance, if an influencer is strong on Twitter or LinkedIn, it\u2019s worth considering if brands target group really takes its opinion from Twitter. Similarly, for some brands, Instagram Influencers may not be the right fit, they might get better traction via influencers on YouTube or even Moj. Channel coherence with Influencers can help to ensure better outcomes<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fb0ee7 e-con-full e-flex e-con e-child\" data-id=\"5fb0ee7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb73701 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eb73701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Conflict Check<\/strong> : Before formally bringing an influencer on-board it is worth doing a quick sense check for potential conflicts and if the influencer has a \u2018history\u2019. Have they been enthusiastically endorsing close competition brands? Have they been posting content that\u2019s overtly controversial or has potential to foment trouble for a brand? Besides, it is also important to ensure their general tonality is not abrasive or divisive<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67efafa elementor-widget elementor-widget-image\" data-id=\"67efafa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24.jpg\" class=\"attachment-full size-full wp-image-14376\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-24-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33809ac elementor-widget elementor-widget-text-editor\" data-id=\"33809ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A brand that adheres to above tenets in its influencer marketing efforts can ensure that it Influencer Marketing efforts are brand centered rather than FOMO driven. And this will, by implication, ensure that Influencer Campaign has a better chance to deliver a good ROI.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f8736 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8f8736\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf23f9 elementor-widget elementor-widget-heading\" data-id=\"adf23f9\" data-element_type=\"widget\" id=\"emerging-trends\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emerging trends in Influencer Marketing- and some visible red-flags:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae713f elementor-widget elementor-widget-text-editor\" data-id=\"1ae713f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Celebrities taking a leaf from Influencer playbook &amp; Influencers embracing celebrityhood<\/strong> : Taking a leaf from influencer playbook, celebrities are increasingly building a personal connect with their fans by curating a salient and interactive social media presence, with candid AMA sessions. On the other hand, influencers are eyeing celebrityhood by calculated PR and high decibel, well-orchestrated fan- meets in offline world. The lines between celebrities and mega-influencers are increasingly blurring. In fact, many influencers have even turned into full time celebs, appearing in TV shows and OTT series, while many celebs have found good success as social media influencers!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8260558 elementor-widget elementor-widget-image\" data-id=\"8260558\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"549\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5.png\" class=\"attachment-full size-full wp-image-14348\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5.png 590w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-5-300x279.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781d39a elementor-widget elementor-widget-text-editor\" data-id=\"781d39a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Founders turning into Influencers<\/strong> : Founders are increasingly establishing their personal brand on social media and becoming influencers in their own right. Posting content around their category learning or their startup journey, they find quick credibility due to an aura of expertise. Building a well-engaged community of course helps their brand as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4751a elementor-widget elementor-widget-image\" data-id=\"0d4751a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1.jpg\" class=\"attachment-full size-full wp-image-14339\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1.jpg 640w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4c2f2 e-flex e-con-boxed e-con e-child\" data-id=\"5c4c2f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d57e81c e-con-full e-flex e-con e-child\" data-id=\"d57e81c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed028db elementor-widget elementor-widget-image\" data-id=\"ed028db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"258\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6.png\" class=\"attachment-large size-large wp-image-14350\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6.png 561w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-6-300x138.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b66879 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0b66879\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"387\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4.png\" class=\"attachment-large size-large wp-image-14346\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4.png 802w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4-300x145.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4-768x372.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8530417 e-flex e-con-boxed e-con e-child\" data-id=\"8530417\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcfa84 elementor-widget elementor-widget-image\" data-id=\"1dcfa84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"589\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2.jpg\" class=\"attachment-large size-large wp-image-14341\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2.jpg 335w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2-171x300.jpg 171w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6293e0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"e6293e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"387\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4.png\" class=\"attachment-large size-large wp-image-14346\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4.png 802w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4-300x145.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-4-768x372.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a178d1 elementor-widget elementor-widget-text-editor\" data-id=\"5a178d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Employees as Influencers<\/strong> : Another emerging trend is that of brands supplementing the paid influencers with employees, who become proactive brand evangelists on social media. They give an inside-peek, narrate BTS stories and play up the humane side of the brand. This not only helps to build credibility of consumer facing brand but also benefits the Employer Brand<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad9900 elementor-widget elementor-widget-image\" data-id=\"6ad9900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1315\" height=\"306\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7.png\" class=\"attachment-full size-full wp-image-14352\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7.png 1315w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7-300x70.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7-1080x251.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-7-768x179.png 768w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9acfe46 elementor-widget elementor-widget-text-editor\" data-id=\"9acfe46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The rise of AI Influencers<\/strong> : Lu do Magalu is a young Brazilian Influencer with 6 million followers on Instagram, Lil Miquela is half Brazilian, half Spanish, lives in LA, has 3 million Instagram followers and has collaborated with brands like Prada, Dior and Clavin Klein. She has also been named among \u201c25 most Influential People on Internet\u201d by TIME magazine in 2018. Back in India, Kyra, a fashion influencer based out of Mumbai has 5.2 million Instagram followers. However, none of them is human.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96804d elementor-widget elementor-widget-image\" data-id=\"d96804d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"441\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3.jpg\" class=\"attachment-full size-full wp-image-14343\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3.jpg 880w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3-300x150.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3-768x385.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296f063 elementor-widget elementor-widget-text-editor\" data-id=\"296f063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They are all AI created virtual robot models that join the list of several such AI avatars who have been created for the sole purpose of being a content creator and an \u2018Influencer\u2019. Globally AI or virtual Influencers, having a realistic bio and inspiring lifestyle, have already become quite a thing and the trend is picking up in India too.<\/p><p>Brands have started recognizing the opportunity. While some have collaborated with them, a few have gone ahead and even \u2018created\u2019 their own AI Influencers, as that allows them to have a much greater control on Influencer Content besides the obvious benefits of exclusivity and lower cost. For instance, Prada has launched an AI Influencer \u201cmuse\u201d called Candy while Marks &amp; Spencer has launched \u201cMira\u201d.<br \/>While brands just seem to be experimenting with AI influencers for now, going forward this space could see a lot of action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44bbab0 elementor-widget elementor-widget-image\" data-id=\"44bbab0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/Mira-scaled-e1666874565683-1024x683-1.jpg\" class=\"attachment-full size-full wp-image-14412\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/Mira-scaled-e1666874565683-1024x683-1.jpg 1024w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/Mira-scaled-e1666874565683-1024x683-1-300x200.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/Mira-scaled-e1666874565683-1024x683-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45dacc6 elementor-widget elementor-widget-image\" data-id=\"45dacc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1501\" height=\"298\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14.jpg\" class=\"attachment-full size-full wp-image-14364\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14.jpg 1501w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14-300x60.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14-1080x214.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-14-768x152.jpg 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129257d elementor-widget elementor-widget-text-editor\" data-id=\"129257d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MIRA- the M&amp;S virtual influencer<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033b209 elementor-widget elementor-widget-text-editor\" data-id=\"033b209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strategic partnerships &amp; collaboration with influencers : Given the huge clutter on the supply side of Influencer Marketing and the limited availability of really \u2018influential\u2019 influencers, we have already reached a point of saturation where merely a passing recommendation, unboxing or tweet won\u2019t cut it- it will at best create a short-term buzz before getting lost in the noise on influencers own channel!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966aa20 elementor-widget elementor-widget-image\" data-id=\"966aa20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"310\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8.png\" class=\"attachment-full size-full wp-image-14354\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8.png 875w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8-300x106.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-8-768x272.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba79ac elementor-widget elementor-widget-image\" data-id=\"5ba79ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"223\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9.png\" class=\"attachment-full size-full wp-image-14356\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9.png 872w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9-300x77.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-9-768x196.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770afa8 elementor-widget elementor-widget-text-editor\" data-id=\"770afa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hence brands are looking for closer, deeper and long-term collaborations that can bring them up, close and personal with the influencers and their community- thereby truly delivering the benefits of influencer marketing. Brands are also launching exclusive influencer-led properties. Upcoming and D2C brands are at the forefront of this trend. For instance, Nykaa launched a digital mini-series called \u2018The Beauty Bar\u2019 in collaboration with Influencers to boost online engagement, that has since then become an offline interactive event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30f326 elementor-widget elementor-widget-text-editor\" data-id=\"a30f326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The real and alarming Influencer Fatigue<\/strong> : Just as consumers have begun to view celebrity endorsement with a healthy skepticism, the same sentiment is seeping into influencer marketing space too. A crowd of influencers ad-nauseum parroting the brand talking points or aggressive push tactic of influencers selling their own \u2018workshops\u2019 and \u2018courses\u2019 has sullied the consumer sentiment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ec0e0 elementor-widget elementor-widget-image\" data-id=\"b7ec0e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30.jpg\" class=\"attachment-full size-full wp-image-14382\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-30-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a4f70 elementor-widget elementor-widget-text-editor\" data-id=\"d1a4f70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is pertinent to point out that a perceived lack of genuineness is even more harmful for influencer marketing because the very foundation of an influencers ability to influence rests on a perception of authenticity and balance. Brands must take a note that while a blitzkrieg approach to Influencer Marketing could have worked 3 years ago, today the market dynamics have changed and consumers have evolved.<br \/>Brands need to be discerning in using influencers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32f4ba elementor-widget elementor-widget-text-editor\" data-id=\"f32f4ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Demand for transparency from Influencers<\/strong> : The indiscriminate and incessant endorsement of products, services and events by mega-Influencers on one hand and the crowd of emerging influencers that\u2019s ready to endorse any and every brand claim for a quick buck on the other, has made consumers think twice before trusting the influencers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b2a0a elementor-widget elementor-widget-image\" data-id=\"c0b2a0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"1546\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40.jpg\" class=\"attachment-full size-full wp-image-14392\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40.jpg 1546w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40-300x300.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40-1080x1080.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40-150x150.jpg 150w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40-768x768.jpg 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-40-1536x1536.jpg 1536w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dadd79f elementor-widget elementor-widget-text-editor\" data-id=\"dadd79f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consider the case of recent debacle of the much touted \u201cWorld Startup Convention\u201d, that was duly endorsed by a galaxy of \u2018celebrity-influencers\u2019. The event turned out to be a sham. Many founders and budding entrepreneurs became the victims of wrong influencer spiel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792edbf elementor-widget elementor-widget-image\" data-id=\"792edbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"237\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10.png\" class=\"attachment-full size-full wp-image-14358\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10.png 1260w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-300x56.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-1080x203.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-10-768x144.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a895a41 elementor-widget elementor-widget-text-editor\" data-id=\"a895a41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is an increased demand of transparency from Influencers- and the same has also been echoed by statutory authorities who have since then issued detailed guidelines to infuse transparency through fair disclosures and right disclaimers. We believe this would be a great step forward in dispelling the mistrust and will be shot in the arm for Influencer Marketing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c2afc elementor-widget elementor-widget-image\" data-id=\"43c2afc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"561\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1.png\" class=\"attachment-full size-full wp-image-14340\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1.png 1003w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1-300x168.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-1-768x430.png 768w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41059c6 elementor-widget elementor-widget-text-editor\" data-id=\"41059c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rise of De-Influencing : Even as the Influencer Marketing becomes mainstream, we are already seeing a contrarian trend of \u2018De-Influencing\u2019, where influencers across channels- TikTok, YouTube and Instagram- speak about why consumers should NOT buy a product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc5c82 elementor-widget elementor-widget-image\" data-id=\"9bc5c82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"225\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2.png\" class=\"attachment-full size-full wp-image-14342\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2.png 656w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-2-300x103.png 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff5d67 elementor-widget elementor-widget-image\" data-id=\"3ff5d67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"375\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3.png\" class=\"attachment-full size-full wp-image-14344\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3.png 434w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-3-300x259.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e6c67 elementor-widget elementor-widget-image\" data-id=\"86e6c67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"802\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15.jpg\" class=\"attachment-full size-full wp-image-14366\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15.jpg 1009w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15-300x238.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-15-768x610.jpg 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e466687 elementor-widget elementor-widget-text-editor\" data-id=\"e466687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From speaking about excess sugar in a malt-beverage to the extent of harmful chemicals in a popular skincare brand, they gather a fan-following by debunking what they call as \u2018overhyped\u2019 products and encouraging conscious consumption. The rise of De-Influencing and enthusiastic consumer response to the trend is another reason as to why brands need to be truthful in their marketing because there is an active crop of Influencers out there who have made it their business to call out scrutinize brand claims.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f78dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a1f78dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ae1a1 elementor-widget elementor-widget-heading\" data-id=\"19ae1a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb74cba elementor-widget elementor-widget-text-editor\" data-id=\"cb74cba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencer Marketing came into limelight just about the turn of this decade and it seems to have already covered a fair bit of distance. When done right, Influencer Marketing can prove to be a great tool in the brand marketer\u2019s arsenal.<\/p><p>We do hope that all players in the ecosystem- brands, influencers and regulators- would take a learning from the journey so far and develop it into a marketing tool that ultimately delivers the best value to the most important stakeholder- the consumer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e65c8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"91e65c8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cabbf elementor-widget elementor-widget-text-editor\" data-id=\"a0cabbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Got any comments, feedback or suggestions? Let us know at <a href=\"mailto:freeflowing@winnerbrands.in\" target=\"_blank\" rel=\"noopener\">freeflowing@winnerbrands.in<\/a><br \/>We read all your emails!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16237e4 e-con-full e-flex e-con e-child\" data-id=\"16237e4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-55b1c3c e-con-full e-flex e-con e-child\" data-id=\"55b1c3c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83e2ed8 elementor-widget elementor-widget-text-editor\" data-id=\"83e2ed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We help brands leverage the power of top marketing talent.<\/p><p>Click <strong><a href=\"https:\/\/winnerbrands.in\/academy-home\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong> to know more about us and to see all the open jobs we have with us now.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-240a67e e-con-full e-flex e-con e-child\" data-id=\"240a67e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d49605 elementor-widget elementor-widget-image\" data-id=\"8d49605\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"452\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/Celebrity-Endorsements-Pros-Pitfalls-and-Principles-18.png\" class=\"attachment-full size-full wp-image-12195\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/Celebrity-Endorsements-Pros-Pitfalls-and-Principles-18.png 536w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/Celebrity-Endorsements-Pros-Pitfalls-and-Principles-18-300x253.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72f289 e-con-full e-flex e-con e-child\" data-id=\"e72f289\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e1faa6 e-con-full e-flex e-con e-child\" data-id=\"5e1faa6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-580859c elementor-widget elementor-widget-image\" data-id=\"580859c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"116\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/08\/Celebrity-Endorsements-Pros-Pitfalls-and-Principle-16.png\" class=\"attachment-full size-full wp-image-13914\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2786c64 e-con-full e-flex e-con e-child\" data-id=\"2786c64\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e75a3 elementor-widget elementor-widget-heading\" data-id=\"66e75a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BusyBeeBrands <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8762d3 elementor-widget elementor-widget-text-editor\" data-id=\"d8762d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BusyBeeBrands, a boutique brand consulting firm, has worked with both new-age and challenger brands across 35+ categories to help them define their brand and communication strategy. Know more about us at <strong><a href=\"https:\/\/www.busybeebrands.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">BusyBeeBrands<\/span><\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e119d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57e119d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction \u2018Influencer\u2019 and \u2018Influencer Marketing\u2019 have become buzzwords in modern marketing parlance. However, the views on Influencer Marketing span a spectrum that\u2019s almost as wide as the varieties of influencers out there. Usage of term has become ubiquitous since the dawn of social media that expanded both scope and scale of influencers. Today, influencer marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing | Practice, Principles &amp; Pay-Offs | Marketing Whitepaper - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Influencer &amp; Influencer Marketing\u2019 have become buzzwords in modern marketing parlance. 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Learn how to navigate the waters with this whitepaper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/\" \/>\n<meta property=\"og:site_name\" content=\"WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winnerbrands\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T16:58:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T08:34:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2024\/02\/influencer-marketing-whitepaper-winnerbrands-43.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"972\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:site\" content=\"@WinnerBrandsCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"32 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/\"},\"author\":{\"name\":\"Akhil\",\"@id\":\"https:\/\/winnerbrands.in\/#\/schema\/person\/733ea915e1b1ec54db700e2cf6ad6d57\"},\"headline\":\"Influencer Marketing | Practice, Principles &#038; Pay-Offs | Marketing Whitepaper\",\"datePublished\":\"2024-02-02T16:58:50+00:00\",\"dateModified\":\"2024-02-21T08:34:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/\"},\"wordCount\":4376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winnerbrands.in\/#organization\"},\"articleSection\":[\"Brand Opinions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/\",\"url\":\"https:\/\/winnerbrands.in\/brand-opinions\/influencer-marketing-practice-principles-pay-offs-marketing-whitepaper\/\",\"name\":\"Influencer Marketing | Practice, Principles & Pay-Offs | Marketing Whitepaper - WinnerBrands - Helping brands leverage the power of top marketing talent\",\"isPartOf\":{\"@id\":\"https:\/\/winnerbrands.in\/#website\"},\"datePublished\":\"2024-02-02T16:58:50+00:00\",\"dateModified\":\"2024-02-21T08:34:03+00:00\",\"description\":\"Influencer & Influencer Marketing\u2019 have become buzzwords in modern marketing parlance. 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