Do you know what will instantly double the effectiveness of a job application?<\/p>\n\n\n\n
Hint: It\u2019s not more resume points.<\/p>\n\n\n\n
Your resume gives a snapshot of your achievements.<\/p>\n\n\n\n
But your cover letter adds colour commentary.<\/p>\n\n\n\n
Your cover letter is NOT meant to be a duplicate of your resume.<\/p>\n\n\n\n
Instead, it introduces you as a confident human to the hiring manager and gives her more reasons WHY she should talk to you.<\/p>\n\n\n\n
There are three steps to creating a great cover letter.<\/p>\n\n\n\n
1. Choose your top 3 selling points.<\/p>\n\n\n\n
2. Tell a story\/proof for each.<\/p>\n\n\n\n
3. Write with confidence. <\/p>\n\n\n\n
Choose your top 3 selling points:<\/strong><\/p>\n\n\n\n Remember your research? Go back to that. Pick out the pain points of the company, and then match those against your work experience.<\/p>\n\n\n\n Identify three points that position you as the best candidate for the company to hire.<\/p>\n\n\n\n If you don\u2019t have points that map exactly to the requirements, don\u2019t worry. Pick your strongest points.<\/p>\n\n\n\n -Can you show entrepreneurial drive?<\/p>\n\n\n\n -Has anyone important endorsed you?<\/p>\n\n\n\n -Have you taken initiatives or gone above and beyond your JD in your previous jobs?<\/p>\n\n\n\n -Do you have any demonstrable deep interest in the category the company is working in? <\/p>\n\n\n\n Tell a story\/proof for each:<\/strong><\/p>\n\n\n\n Stories drive engagement.<\/p>\n\n\n\n Remember, the cover letter is the space to provide colour commentary.<\/p>\n\n\n\n Use stories to drive home the points that you identified. Make them memorable.<\/p>\n\n\n\n Did you have to convince the boyfriend of a colleague to help you deliver 50 signed Lionel Messi football jerseys to Indonesia overnight to meet a retailer activation requirement?<\/p>\n\n\n\n Did you have to eat in dhabas and roadside restaurants all over Bangalore to test out home-style meals to see what problems your consumers were facing?<\/p>\n\n\n\n Stories help you land the point you are making. <\/p>\n\n\n\n Write with confidence:<\/strong><\/p>\n\n\n\n Finally, if you don\u2019t believe in yourself, no one else will.<\/p>\n\n\n\n Do not beat around the bush or qualify your beliefs.<\/p>\n\n\n\n One simple trick I use is:<\/p>\n\n\n\n \u201cBefore you read any further, I want to tell you a few reasons why I\u2019m confident I can add value to ____________ (company name) as your _______________ (exact job title)\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Do you know what will instantly double the effectiveness of a job application? Hint: It\u2019s not more resume points. Your resume gives a snapshot of your achievements. But your cover letter adds colour commentary. Your cover letter is NOT meant to be a duplicate of your resume. Instead, it introduces you as a confident human […]<\/p>\n","protected":false},"author":2,"featured_media":790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,17],"tags":[],"yoast_head":"\n