{"id":855,"date":"2022-10-11T16:07:54","date_gmt":"2022-10-11T10:37:54","guid":{"rendered":"https:\/\/winnerbrands.in\/?p=855"},"modified":"2022-10-11T19:02:44","modified_gmt":"2022-10-11T13:32:44","slug":"senior-manager-brand-and-marketing","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/job-posts\/senior-manager-brand-and-marketing\/","title":{"rendered":"Senior Manager &#8211; Brand and Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"855\" class=\"elementor elementor-855\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ac445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4ac445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5392f88\" data-id=\"5392f88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5370f1 elementor-widget elementor-widget-heading\" data-id=\"a5370f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">About the brand\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b47e2 elementor-widget elementor-widget-text-editor\" data-id=\"35b47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The brand is a $3 billion, diversified conglomerate with interests in Healthcare, Automotive, Technology, Home, and Building sectors with a rich legacy of serving the nation for the last 150 years and have been a pioneer in healthcare for the previous 50 years through its trust hospitals in Calcutta and Jaipur.<\/p><p>The first hospital under this brand has been operational in Gurgaon since 2017 and the second hospital was commissioned recently in West Delhi in mid-2021. Overall, the plan is to take this brand of hospital to another 10-15 locations across the country over the next 4-5 years.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129849 elementor-widget elementor-widget-heading\" data-id=\"d129849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roles and responsibilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546bf40 elementor-widget elementor-widget-text-editor\" data-id=\"546bf40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are looking for an experienced professional who will drive marketing initiatives for the company in line with the company\u2019s vision and growth priorities.<\/p><p><br \/><strong>Key Responsibilities<\/strong><\/p><p>1) Brand Strategy &amp; Management<\/p><p>\u25cf Identify new and emerging Marketing Channels and create awareness of the brand and the<\/p><p>services offered.<\/p><p>\u25cf Plan, execute, and deliver Brand Strategies to maximize reach.<\/p><p>\u25cf Build the overall 360 Marketing Strategy for the Brand across Channels.<\/p><p>\u25cf Development and Execution of plans per trends and positioning in the category.<\/p><p>\u25cf Manage internal and external teams to achieve results.<\/p><p><br \/>2) Market Research and Consumer Insights<\/p><p>\u25cf Drive analytics from the research to determine the future outlook for the brand<\/p><p>\u25cf Partner with teams and agencies to plan market research activities and<\/p><p>post-campaign evaluation studies for the brand.<\/p><p>\u25cf Track competition brands and bring out consumer insights.<\/p><p>\u25cf Stay up to date with the current trends in the market and innovate accordingly.<\/p><p><br \/>3) Campaign Planning and Marketing Innovation<\/p><p>\u25cf Contribute to the development of all campaigns throughout the year and closely observe<\/p><p>changes in consumer behavior and the market environment<\/p><p>\u25cf Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for<\/p><p>on-ground activation.<\/p><p>\u25cf Drive all New product development activities for the brand.<\/p><p>\u00a0<\/p><p>4) Operations and Reporting<\/p><p>\u25cf Develop detailed plans and budgets and market developments for the brand<\/p><p>\u25cf Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for<\/p><p>approvals, submission, etc.) for the brand.<\/p><p>\u25cf Create reports for weekly\/monthly\/quarterly meetings, highlight issues and red flags to<\/p><p>the reporting manager if any.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c86c02 elementor-widget elementor-widget-heading\" data-id=\"5c86c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Requirements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439fa78 elementor-widget elementor-widget-text-editor\" data-id=\"439fa78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25cf MBA in marketing<\/p><p>\u25cf Minimum 6-8 years of experience<\/p><p>\u25cf Specific experience in brand management<\/p><p>\u25cf Deep knowledge of market research, consumer behavior, campaign design<\/p><p>\u25cf Experience working with market-leading brands and contributing to a large footprint brand or a brand with many variants<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ff430 elementor-widget elementor-widget-heading\" data-id=\"23ff430\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good to have<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146fd77 elementor-widget elementor-widget-text-editor\" data-id=\"146fd77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25cf Strong creative vision with an understanding of business objectives<\/p><p>\u25cf Highly skilled in leading a team of creative talent<\/p><p>\u25cf Excellent verbal, and written communication skills<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About the brand The brand is a $3 billion, diversified conglomerate with interests in Healthcare, Automotive, Technology, Home, and Building sectors with a rich legacy of serving the nation for the last 150 years and have been a pioneer in healthcare for the previous 50 years through its trust hospitals in Calcutta and Jaipur. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Senior Manager - Brand and Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winnerbrands.in\/job-posts\/senior-manager-brand-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Manager - Brand and Marketing - WinnerBrands - Helping brands leverage the power of top marketing talent\" \/>\n<meta property=\"og:description\" content=\"About the brand The brand is a $3 billion, diversified conglomerate with interests in Healthcare, Automotive, Technology, Home, and Building sectors with a rich legacy of serving the nation for the last 150 years and have been a pioneer in healthcare for the previous 50 years through its trust hospitals in Calcutta and Jaipur. 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