{"id":8774,"date":"2022-04-10T10:04:56","date_gmt":"2022-04-10T10:04:56","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=8774"},"modified":"2022-04-10T10:04:56","modified_gmt":"2022-04-10T10:04:56","slug":"when-should-brands-speak-up-and-when-should-they-shut-up","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/brand-opinions\/when-should-brands-speak-up-and-when-should-they-shut-up\/","title":{"rendered":"When should brands speak up, and when should they shut up?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8774\" class=\"elementor elementor-8774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1fe8a8 elementor-widget elementor-widget-text-editor\" data-id=\"a1fe8a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Come International Women\u2019s day, Valentine\u2019s day, or Teacher\u2019s day, every marketer gets excited and anxious in equal measure.<\/p><p>What should their brand say this year?<\/p><p>The question looms large in all brand meetings, and agencies and brand marketers feel the FOMO, the pressure to say something, anything, to remain relevant.<\/p><p>And a lot of them still get it wrong.<\/p><p>Then there are topical posts. These are trickier still. Not only does a brand team have to decide whether they ought to comment on a topical incident, but they also have to do it under extreme time pressure, because in this age of ultra-fast information distribution, delay means dereliction.<\/p><p>Political stands are at the top of the pile when it comes to sticky wickets for brands to bat on. How justifiable is it for a brand to take a stance on a political topic? How can a brand decide when to speak up and when to shut up? Should an Indian brand express an opinion on the Ukraine Russia war? Should an American brand talk about election conspiracies in another country? These are not easy communication decisions to make.<\/p><p>Repeating this always on, edge of the seat communication game with consumers leads to burnout and lapses in judgement. Even brands who did it right the last time around may not get it right this time.<\/p><p>For instance, Flipkart produced a great Women\u2019s day ad in 2020 but dropped the ball in 2022 with their ill-advised kitchen appliances promotion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb186e elementor-widget elementor-widget-image\" data-id=\"eeb186e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=atedv2q1FDM&#038;t=90s\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/1.jpg\" class=\"attachment-full size-full wp-image-8961\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/1.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/1-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/1-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/1-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c506111 elementor-widget elementor-widget-image\" data-id=\"c506111\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"556\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/51d76f43-0264-650b-d56a-f1cf2c5e3044.png\" class=\"attachment-full size-full wp-image-8778\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/51d76f43-0264-650b-d56a-f1cf2c5e3044.png 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/51d76f43-0264-650b-d56a-f1cf2c5e3044-300x167.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/51d76f43-0264-650b-d56a-f1cf2c5e3044-768x427.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72db1f elementor-widget elementor-widget-text-editor\" data-id=\"e72db1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb86af elementor-widget elementor-widget-text-editor\" data-id=\"5bb86af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brands today are held to a higher standard and scrutinized more intensely by consumers. And in an era of information decentralization, when millions of armchair activists have been empowered and emboldened to vocally express their feelings, brands must get every step right. <br \/><br \/>If not, they are better off not saying anything at all. That\u2019s because while consumers forget silence eventually, they are hardly likely to forget stupidity.<br \/><br \/>We know that\u2019s a harsh term to use, but that\u2019s the reality. While the occasional faux pas is inevitable, considered missteps like what Dabur\u2019s Fem did with its infamous Karva Chauth ad is avoidable and counterproductive. In this controversial ad, Fem (a face bleach product) tried to touch upon LGBT rights, traditional family values, relationships, and societal education, all the while glibly showcasing skin whitening. Needless to say, the ad invited so much social backlash that Dabur was forced to issue an apology.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc3aad elementor-widget elementor-widget-image\" data-id=\"8fc3aad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=-yu4_BIPkXU\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/4.jpg\" class=\"attachment-full size-full wp-image-8965\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/4.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/4-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/4-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/4-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee375a9 elementor-widget elementor-widget-image\" data-id=\"ee375a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"237\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-2.png\" class=\"attachment-full size-full wp-image-8780\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-2.png 610w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-2-300x117.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e2bbe elementor-widget elementor-widget-text-editor\" data-id=\"b2e2bbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s not possible, nor wise, for brands to speak out on every issue or event. In some cases, there will be an obvious business opportunity in taking a stand. In others, there may be a moral imperative.\u00a0<\/p><p>Thus, the question becomes \u2013 when should a brand get involved in a conversation? How should a brand handle social issues? Should it start the conversation, join in one, or partner up with another brand to move a conversation forward? And most importantly, when should a brand shut up?<\/p><p>A simple three-step process to decide this could be:<\/p><p><strong><em>1. Does the issue lie within the scope of your brand\u2019s premise?\u00a0<\/em><\/strong>\u00a0\u00a0<br \/>If the issue does not squarely lie within the scope of the category and context that the brand operates in, it\u2019s better not to talk about it, as otherwise, consumers may perceive the brand as \u201ctrying too hard\u201d for awareness.\u00a0<\/p><p>For instance, PayTM\u2019s \u201cThe Divide\u201d was a relevant message to come out with on International Women\u2019s Day (2021) as it illuminated the influence of gender divide in financial planning in India.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aef0fd elementor-widget elementor-widget-image\" data-id=\"1aef0fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=F9CLFiPnOd8\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/5.jpg\" class=\"attachment-full size-full wp-image-8969\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/5.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/5-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/5-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/5-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78b310 elementor-widget elementor-widget-text-editor\" data-id=\"d78b310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On the flip side, there is the legendary faux pas committed by Pepsi with its Kendall Jenner \u201cLive for now\u201d ad, where she is shown to stop potential police action against rioters with a can of Pepsi. This drew backlash because of concerns that Pepsi was trivializing social justice movements and trying to ride the wave of Black Lives Matter protests \u2013 something that a carbonated sweetened beverage is ill-qualified to advise on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bb6b6 elementor-widget elementor-widget-image\" data-id=\"d5bb6b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=uwvAgDCOdU4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/6.jpg\" class=\"attachment-full size-full wp-image-8973\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/6.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/6-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/6-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/6-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ce808 elementor-widget elementor-widget-text-editor\" data-id=\"03ce808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><em>2. Does your brand have something interesting to say on the topic?<\/em><\/strong>\u00a0<br \/>Even if the issue aligns with the brand\u2019s premise, brands should speak up or join conversations only if they can add something interesting or insightful to the discussion. Brands should be able to contribute towards, augment, or reframe the conversation on a topic to be relevant to it. This doesn\u2019t mean that brands need to change the world with every social media post. But they should not come across as gratuitously piggybacking on a topic for recognition. Coming to think of it, it\u2019s good advice for people who want to join a conversation as well.\u00a0\u00a0<\/p><p>In 2021, the famed footballer Cristiano Ronaldo wiped off nearly $4 bn from Coca Cola\u2019s valuation (temporarily) after he removed two Coke bottles from the table at a post-match press conference. This sparked off a furious debate on the internet. Fevicol, an Indian adhesive brand, jumped in on the topical moment with its own take on the subject. Their social media post showed a setting similar to the post-match conference attended by Ronaldo. Instead of two coke bottles, there were two Fevicol bottles on the table. The post and the caption captured the imagination of the public and enhanced the conversation with Fevicol\u2019s own unique brand of humour while remaining relevant to their premise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad27ce8 elementor-widget elementor-widget-image\" data-id=\"ad27ce8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1179\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5.png\" class=\"attachment-full size-full wp-image-8783\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5.png 1920w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5-300x184.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5-1080x663.png 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5-768x472.png 768w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-5-1536x943.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b146b elementor-widget elementor-widget-text-editor\" data-id=\"33b146b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><em>3. Will your brand stakeholders be okay with the brand speaking on the topic?<\/em><\/strong>\u00a0<br \/>Finally, even if the brand\u2019s premise is aligned and you are confident you have something interesting to say, you also need to check if your key stakeholders are okay with your brand speaking out on the issue. This is because today no brand exists in a vacuum. Your suppliers, brand ambassadors, investors, retailers, and even other brands in your portfolio are just as much a part of your brand\u2019s ecosystem as you are. You will need to ensure that they are also on board with the idea that you plan to execute.\u00a0<br \/>\u00a0<br \/>Zomato found itself in a bad spot recently when it aired a series of two ads featuring Hrithik Roshan, Katrina Kaif, and its own delivery partners. The intent was to promote its fast delivery policy and commend the commitment of its delivery partners. However, it quickly turned into a bad call as the internet was flooded with people pointing out how Zomato was allegedly mistreating its delivery partners with low pay and hard work.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a42ba elementor-widget elementor-widget-image\" data-id=\"56a42ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=dXirvvVXXWA\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/3.jpg\" class=\"attachment-full size-full wp-image-8974\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/3.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/3-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/3-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/3-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471a694 elementor-widget elementor-widget-image\" data-id=\"471a694\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"531\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-7.png\" class=\"attachment-full size-full wp-image-8785\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-7.png 1000w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-7-300x159.png 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/unnamed-7-768x408.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbc3bc elementor-widget elementor-widget-text-editor\" data-id=\"3fbc3bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brands need to internalize is that it\u2019s okay to not speak up on every topic. Forced conversations reflect badly on the brand. Even if a particular issue passes all the filters we mentioned above, it does not automatically mean that the brand NEEDS to speak on the subject. Social sensitivities also play a role in taking the final decision, and this is where brands will need to apply human judgment on a case by case basis.\u00a0<br \/>\u00a0<br \/>This year, a brand that really caught our attention with their Women\u2019s day communication is Preganews. Their communication is strongly rooted in the category they are playing in and is a right fit for the brand premise. In addition to the message that motherhood shouldn\u2019t stop you from achieving what you want to, they also bring in another nuance \u2013 that a lot of stereotypes about working women spring from women themselves, as is shown by the lady with the laptop who assumes that the protagonist is a housewife simply because she is wearing a saree and has a baby. The ad ends on a strong and inspirational note, hopefully having done its bit to enhance the conversation around pregnancy.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c090ee0 elementor-widget elementor-widget-image\" data-id=\"c090ee0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=fWFtFxb8G7I\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/2.jpg\" class=\"attachment-full size-full wp-image-8975\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/2.jpg 1280w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/2-300x169.jpg 300w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/2-1080x608.jpg 1080w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/04\/2-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711524d elementor-widget elementor-widget-text-editor\" data-id=\"711524d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What is your take on how brands should respond to societal issues or topical matters? Do you have anything to add to our filters? Do you have any great or not so great examples of how brands handled such issues? Let us know. We are keen to hear from you. You can reach us at\u00a0<a href=\"mailto:freeflowing@winnerbrands.in\" target=\"_blank\" rel=\"noopener\">freeflowing@winnerbrands.in<\/a><wbr \/>. We read all your mails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Come International Women\u2019s day, Valentine\u2019s day, or Teacher\u2019s day, every marketer gets excited and anxious in equal measure. What should their brand say this year? The question looms large in all brand meetings, and agencies and brand marketers feel the FOMO, the pressure to say something, anything, to remain relevant. And a lot of them [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When should brands speak up, and when should they shut up? - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"How can a brand decide when to talk and when to shut up? ... 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