{"id":9875,"date":"2022-06-09T09:31:31","date_gmt":"2022-06-09T09:31:31","guid":{"rendered":"https:\/\/academy.winnerbrands.in\/?p=9875"},"modified":"2022-06-09T09:31:31","modified_gmt":"2022-06-09T09:31:31","slug":"you-are-a-brand-part-1","status":"publish","type":"post","link":"https:\/\/winnerbrands.in\/marketing-101\/you-are-a-brand-part-1\/","title":{"rendered":"You are a Brand! &#8211; Part 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9875\" class=\"elementor elementor-9875\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e516b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e516b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069c22c\" data-id=\"069c22c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80a3d32 elementor-widget elementor-widget-heading\" data-id=\"80a3d32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A prophecy that turned true<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48fa1 elementor-widget elementor-widget-text-editor\" data-id=\"ec48fa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This is part I of a two part series. To read part II, <a href=\"https:\/\/winnerbrands.in\/marketing-101\/you-are-a-brand-part-2\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccae7b elementor-widget elementor-widget-text-editor\" data-id=\"2ccae7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Way back in 1997, celebrated business consultant Tom Peters wrote a magnificently prescient article in the Fast Company magazine. Titled \u201cThe Brand called You,\u201d it was almost a deep prophecy about how the hitherto nebulous concept called personal branding would evolve.<\/p><p>In a moment of inspiration, he wrote:<br \/>\u201cRegardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You\u2026As of this moment, you\u2019re going to think of yourself differently! \u2026 You don\u2019t \u2018belong to\u2019 any company for life, and your chief affiliation isn\u2019t to any particular \u2018function.\u2019 You\u2019re not defined by your job title and you\u2019re not confined by your job description&#8230;Starting today, you are a brand.\u201d<\/p><p>For context, this was written 6 years before LinkedIn launched in 2003.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652f79c elementor-widget elementor-widget-image\" data-id=\"652f79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1014\" height=\"1280\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand1.jpeg\" class=\"attachment-full size-full wp-image-9877\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand1.jpeg 1014w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand1-238x300.jpeg 238w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand1-856x1080.jpeg 856w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand1-768x969.jpeg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856995 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b856995\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8676502 elementor-widget elementor-widget-heading\" data-id=\"8676502\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The rise and rise of Personal Branding\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a8c35 elementor-widget elementor-widget-text-editor\" data-id=\"70a8c35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since then, the understanding and acceptance of personal branding has risen exponentially, for more than one reason.<\/p><p>First, a generation that has lived through the economic recessions of early 2000s, then 2008, and more recently the vagaries of the Covid pandemic has realized that the traditional tenets of job and financial security may not be as secure as they thought. This has encouraged almost everyone to seriously consider building their own equity that would help them differentiate themselves in the crowded professional world.<br \/><br \/>These macro-economic realities tie in rather neatly with the rise of a more individualistic generation that loves to experiment and doesn\u2019t want to be compartmentalized into unidimensional identities. This, combined with a fast changing career landscape that calls for a continuous learning mindset, has created more focus on consciously carving out one\u2019s self-identity and perceptions.<br \/><br \/>Further, the rise of social media has led to a quantification of one\u2019s social worth through tangible metrics like likes, shares, and views. With one\u2019s social network becoming their new net-worth, there is a conscious effort to curate a public image.<br \/><br \/>Finally, the work culture itself is undergoing a paradigm shift. Gig-economy is on the rise and even in the corporate world overtly bureaucratic professional norms that mandated adherence to stiff protocols are being steadily challenged by a more open and expressive culture. Startups are taking the lead here. In fact, new-age startup founders have pioneered the trend, with many of them boldly taking to the spotlight to build formidable personal brands.<br \/><br \/>To top it all, with the explosion of social media, the channels for expression have become accessible and convenient to use. With a basic smartphone and a free account, anyone from any walk of life can start broadcasting to the world at large, in any language or format they are comfortable with. This ease and democracy of expression has given a huge boost to the quest for building personal brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2be641 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2be641\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a005a elementor-widget elementor-widget-heading\" data-id=\"52a005a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everyone\u2019s a Brand!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eecfe6 elementor-widget elementor-widget-text-editor\" data-id=\"4eecfe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Contrary to popular perception, personal branding is not for a select few.<br \/><br \/>Ranging from an intern in Bangalore searching for the right keywords to showcase her skills to prospective employers on her LinkedIn profile to a finance professional in Mumbai trying to build an audience base by addressing investment queries in a YouTube video to a 17 year old student in Kanpur trying to get the attention of her friends through Instagram reels of Bollywood songs, everyone is trying to cultivate a profile that catches the attention of their respective audience.<br \/><br \/>Seen through this lens, everyone today is a brand- they only vary in the scale, scope and size of their impact!<br \/><br \/>Your personal brand exists whether or not you create or curate it for yourself.<br \/><br \/>Given this reality, it\u2019s in the best interest of everyone to start carefully curating their personal brand to show an authentic version of themselves that they want to share with the world. While this in no way requires anyone to share everything about themselves 24\/7 with everyone else, it does require everyone to consciously decide how much to share, with whom and in what form.<br \/><br \/>If you are going to be judged anyway, why not let it be on your own terms?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604df9b elementor-widget elementor-widget-image\" data-id=\"604df9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"338\" height=\"450\" src=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand2.jpeg\" class=\"attachment-full size-full wp-image-9878\" alt=\"\" srcset=\"https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand2.jpeg 338w, https:\/\/winnerbrands.in\/wp-content\/uploads\/2022\/06\/youareabrand2-225x300.jpeg 225w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236c5e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"236c5e7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ceb246 elementor-widget elementor-widget-heading\" data-id=\"5ceb246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But is \u2018building\u2019 personal brand an indulgence in vanity?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e45f3e elementor-widget elementor-widget-text-editor\" data-id=\"3e45f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We say no.<\/p><p>This apprehension arises from the mistaken assumption that building a personal brand requires one to either blow one\u2019s own trumpet or create an inauthentic, airbrushed image online. Neither of this assumption is true. Building a personal brand isn\u2019t an exercise in narcissism.<\/p><p>In an increasingly individualistic and interconnected world where your opportunities are only limited by your imagination and where your voice can potentially reach anyone, not cultivating at least a basic personal brand is a missed opportunity.<\/p><p>However, building a personal brand needs to be a very thought-through exercise. It takes time and disciplined effort, and it cannot be rushed.<\/p><p>In fact, there is a method and framework to it, with clear benefits and watchouts. We will talk about this in our next edition of FreeFlowing.<\/p><p>Meanwhile, if you are excited about embarking on this journey it would be worth your time to listen to our podcasts with two strong personal brands in the space of marketing and content.<\/p><p>1. Aashish Chopra (<a href=\"https:\/\/open.spotify.com\/episode\/7FqYCgFZLYoQz2BDuAVAdM\" target=\"_blank\" rel=\"noopener\">click here<\/a>)<br \/>2. Ankur Warikoo (<a href=\"https:\/\/open.spotify.com\/episode\/1gtHzda4xzL8eGQ6DkGFPs\" target=\"_blank\" rel=\"noopener\">click here<\/a>)<\/p><p>As usual, keep the discussion flowing freely at freeflowing@winnerbrands.in. We read all your emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5e094 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa5e094\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A prophecy that turned true This is part I of a two part series. To read part II, click here. Way back in 1997, celebrated business consultant Tom Peters wrote a magnificently prescient article in the Fast Company magazine. Titled \u201cThe Brand called You,\u201d it was almost a deep prophecy about how the hitherto nebulous [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You are a Brand! - Part 1 - WinnerBrands - Helping brands leverage the power of top marketing talent<\/title>\n<meta name=\"description\" content=\"Contrary to popular perception, personal branding is not for a select few. 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