About the program
Consumers today are overwhelmed by the exponential rise in choices, categories, channels and even content vying for their attention. This is causing a fundamental shift in consumer behaviour.
Brand building has never before been so chaotic.
Brand building has never before been so exciting.
In this new world of rapidly evolving consumers, traditional methods of brand building might need a few updates. This program seeks to acquaint you with the evolution of brand building playbook in this new and exciting age.
Brand building has never before been so chaotic.
Brand building has never before been so exciting.
In this new world of rapidly evolving consumers, traditional methods of brand building might need a few updates. This program seeks to acquaint you with the evolution of brand building playbook in this new and exciting age.
Conducted by brand builders
Live Case
Studies
Interactive breakout sessions
Access to a premier marketing community
Workshop Schedule
Session Topics
Consumer trends
The 14 consumer trends shaping modern day brand building
Breakout session
Group exercise 1
Brand building playbook
14 rules for the new age brand building playbook
Breakout session
Group exercise 2
Brand building framework
A practical brand building framework for easy reference