Marketing upskilling for practitioners

Hands on experience taught by top professionals

Building an
Insight Mindset

Mentors : Gurudev Prasad, Suharsh Dixit, Sandeep Nair

Great consumer insights can help build lasting brands, businesses & human relationships. But many of us struggle to unearth great insights in real life and in business. This course is an endeavour to nurture an ‘Always- On’ Insight Mindset. Simple, repeatable frameworks, live case studies, and interactive exercises.

Power of
Brand Purpose

Mentors : Gurudev Prasad, Suharsh Dixit, Sandeep Nair

What is brand purpose? How can purposeful brands be identified? How can brand builders use brand purpose sustainably to grow brands? Learn more about brand purpose, how to systematically identify it for your brand, and how to articulate it properly. Simple, repeatable frameworks, live case studies, and interactive exercises.

How changing consumer behaviour is redefining the brand building playbook

Mentors : Gurudev Prasad, Suharsh Dixit, Sandeep Nair

In our new world of rapidly evolving consumers, traditional methods of brand building might need a few updates. This program seeks to acquaint you with the evolution of brand building playbook in this new and exciting age. Learn more the 14 consumer trends shaping modern day brand building and the 14 rules for the new age brand building playbook.

Understanding and
writing creative briefs

Mentors : Gurudev Prasad, Suharsh Dixit, Sandeep Nair

“Brands deserve the creative they brief for”. Most of us have heard this saying. A creative brief is just as important for the brand manager as it is for the agency. But what exactly does it take to write a comprehensive, inspirational creative brief? This workshop answers this question.