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Brand Spotlight - Case Studies

Aaja Meri Gaadi Mein Baith Jaa – a case study of Tata Motors’ stunning turnaround

June 3, 2023

How Indigo airlines has built a beloved brand – a case study

May 15, 2023

Daag Acche Hain- A Case Study On Surf Excel

March 3, 2023

Domino’s: A case-study of Pizzas and Perseverance

February 10, 2023

Brand Opinions

Vocal for Local: decoding the rise of homegrown brands

October 1, 2023

Jab Koi Baat Bigad Jaye: how service recovery can build brand love

September 16, 2023

5 Brand Building lessons from the House of Ambani’s

September 9, 2023

Chote-Chote Sheharo Se – a sneak peek into the evolving non-metro consumer

July 4, 2023

Marketing 101

What’s a Brand and Why Should You Care?

November 6, 2023

How to deal with Trolls?

October 10, 2023

Decoding Meme Marketing

September 23, 2023

Kaho Na PR Hai – how PR can be a valuable arsenal in the new-age marketing toolkit

August 4, 2023

Our favorite stuff

Newsletters we love

October 27, 2022

5 interesting podcasts worth listening to

October 4, 2022

5 brilliant books that are worth re-reading

August 24, 2022

Kitaben Bahut Si Padhi Hongi Tumne…

May 18, 2022

Lessons from experts

7 lessons from Chai Point

December 3, 2022

The power of habits with Rajan Singh

November 26, 2022

Spotting Greatness in the Early Stage Startups

November 24, 2022

Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget

November 21, 2022