Edition 1: Why is Nike just not doing it, Elon Musk’s controversial foray into AI, and the story of India’s most valuable airline Read More » September 3, 2024
Edition 2: Founder Mode, Inside-Outside by Zomato, a Presentation Tip from Obama’s Speechwriter, Steve Jobs on marketing and Titan’s Crown Jewel Read More » September 11, 2024
Edition 3: Good old email, selling them what they need, a career tip and the story of India’s OG unicorn 🛒 Read More » September 23, 2024
Edition 4: When an idea outshines the brand, making and distributing great content, rethinking the CMO designation and Tata Stories Read More » October 15, 2024
Aaja Meri Gaadi Mein Baith Jaa – a case study of Tata Motors’ stunning turnaround Read More » June 3, 2023
Influencer Marketing | Practice, Principles & Pay-Offs | Marketing Whitepaper Read More » February 2, 2024
Unleashing the Animal – An analysis of consumer response to the monster hit of 2023 Read More » January 20, 2024
Kaho Na PR Hai – how PR can be a valuable arsenal in the new-age marketing toolkit Read More » August 4, 2023
Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget Read More » November 21, 2022