Aaja Meri Gaadi Mein Baith Jaa – a case study of Tata Motors’ stunning turnaround Read More » June 3, 2023
It’s a Four – 4 Blockbuster campaigns that beautifully addressed strategic imperatives Read More » March 10, 2023
How to build exciting brands in low involvement categories- the ‘SPUR’ Model Read More » February 3, 2023
A Practitioner’s Perspective – An FMCG marketer’s dilemma in the digital age Read More » September 15, 2022
Employer Branding – Building a compelling Employee Value Proposition – Part II Read More » July 21, 2022
Fast, cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget Read More » November 21, 2022
