About the brand
Looking for an opportunity to change the world? Want a chance to make an impact on millions of children in India first, and then the world? Join our exciting startup in the Footwear industry- one that is making world-class sustainable and accessible footwear for Indian children to enable play while doing our best for our planet. This leading-edge, science-driven, ‘Made in India’ product is getting rated as one of the most sustainable shoes in the world. Our company is a creation of some of the best innovators and designers in the world along with industry veterans from India and the US, with experience in top brands worldwide. The company is funded by marquee investors from the US and India. We are also partnering with industry-leading companies in this venture. If you are keen on joining our unique Purpose driven early stage team that is creating an innovative and disruptive company, reach out to us. Guaranteed, it will be a fun ride.
Job Description
As the Marketing Manager, the candidate will be responsible for overseeing the planning, development, and execution of the company’s marketing and advertising initiatives to build a strong brand. You should have in-depth marketing experience and a passion for Brand building, eCommerce, new-age digital technologies, and retail consumer behavior. You will work closely with teams – internal and external to ensure the delivery of communication through all online and offline marketing channels in an integrated manner. You will also provide leading-edge and disruptive ideas to build high-performing offline and digital campaigns to develop a strong brand presence. The candidate should be aware of the digital applications and channels to connect to the youth in today’s world.
The primary responsibility is to generate revenue by building business through successful marketing for the entire organization, using a brand building, research, product marketing, communications, advertising, partner management, and public relations.
Roles & Responsibilities
- Lead all activities and performance of the marketing function, and brand building
- Build and execute a clear and concise marketing roadmap
- Initiate and implement strategies that aid in business’s revenue goals and increase brand awareness at all levels
- Undertake research, and create plans that will have increase consumer connect reflecting the targeting, segmentation, and value proposition of the brand
- Communicate brand’s story creatively to attract consumer attention and create a top-of-mind recall through its unique value proposition and presence over digital and offline channels
- Development innovative campaigns that will increase visibility within the target segment and maintain high levels of customer engagement
- Evaluate online marketing performance and lead the marketing team in creating excellent web and social media presence that enables the awareness of the business/brand
- Work closely with the social media and PR agencies to execute plans
- Gather consumer insights to identify personas, segmentations, and opportunities
- Manage and improve online content – SEO, Google Analytics and Brand guidelines
- Liaise with Product, Design and Sales heads to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting
- Set up the D2C marketing strategy to drive acquisition and retention of customers
- Coordinate marketing strategies with the Business development, Finance, and production
- Developing and managing the marketing department’s budget
- Effectively track and manage KPIs and share progress with senior management
Requirements
- Bachelor’s degree in marketing, business administration, or similar – MBA from top schools plus
- Start-up experience
- Operational experience of marketing in fast growing consumer goods category
- Ability to adjust to the fast-changing environment in a startup
- Extensive knowledge of Digital marketing strategies, channels, and branding
- Strong leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management, people management and organizational abilities
- Should have worked with a leading D2C brand generating revenue via performance marketing campaigns
- At Least 3 years of prior experience in a similar role as well as experience building effective offline and online marketing strategies, including SEO, social media and other digital channels
Location
Bangalore
Compensation
Competitive Salary + Stock Options
