The single biggest mistake in resumes

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It’s no secret that resumes are a necessary evil in today’s world of job search. 

Every single knowledge work position requires a resume. 

And yet we all make a common, avoidable mistake when preparing our resumes. 

Lack of quantification. 

Your resume points need to be supported by quantification wherever applicable. 

It’s the quickest way to make your point instantly more credible, and impactful. 

Read this resume point:

  • Enabled regional salesforce with a constant stream of leads through lead generation campaigns. 

Now read this:

  • Generated a sales pipeline of $20M through multiple channels – physical and virtual roundtable events and digital marketing lead generation campaigns. 

Both points are the same. 

And yet, which one do you think is more impactful? 

Quantify results. 

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