Marketers: Want to fast-track decision-making from your boss

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Marketers: Want to fast-track decision-making from your boss?

Steal this approach:

Templatize your 1 pager recommendations.

Use the 4R framework.

Recommendation – start with what you are asking for/recommending.

Rationale – why are you asking for/recommending this? Support with context and data.

Rewards – what are the potential upsides of your recommendation?

Risks – what are the potential risks and mitigations? Not all risks may have solutions. That’s ok. What matters is that you go into it with your eyes open.

Try this approach the next time you want to get a quick decision.

Bosses love brand managers who do their thinking for them.

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